365 by Whole Foods Market, Instant Coffee, Dark Roast, 3.5 Ounce

Good rich coffee with smooth delivery of what I seek in my cupa. I am a dedicated drinker of Folgers Instant Classic roast and this tastes mucho better to me. A little more costly but worth the money.. My new fave everyday brew.

This is my favorite instant coffee I’ve ever had. I I absolutely love it. ☕️ 💛❤️

Excellent instant coffee. Yes its bitter, ever eat a coffee bean? If its not bitter, additives.

This is better than most other instant coffee. The flavor is bold but not too strong. I like that it is organic. A little goes a long way so it's a good value. Easy to use since you don't need much. 4/5

Husband loves the taste which is definitely a dark roast.

I usually buy Safeway's store brand of instant coffee. But decided to try this, as I've liked other 365 products I bought here. When I unwrapped the bottle I was surprised that the coffee color was so much lighter than the one I buy in the store. Turns out the flavor is not as strong either. Some people might like that, but I prefer a good wake-up jolt. Bought two bottles, will return unopend one.

Very bold and smooth tasting. Fantastic find.

For instant coffee it’s has a great taste. I actually prefer it over other regular coffee. I do recommend it for a try. I want to enjoy a cup of coffee and not have to worry about a coffee maker.

Fairly priced and excellent taste (for instant coffee). 'nuff said. :)

When I’m in a rush, I drink this in the morning. Taste great and rich

I ordered this after reading the positive reviews and being somewhat chronically disappointed with the poor instant coffee choices in Canada, they are all pretty bland and some downright awful naming no names. In desperate need of a good instant coffee I ordered this one. Its ok, not brilliant, but does have a better more mellow taste than the usual instant coffees and very little aftertaste - in my opinion no way as good as the Douwe Egberts, Cafe Noir etc that one can get in Europe, but it will do if you are looking for a hot coffee. I wouldn’t say it is perfect, and I don’t think its worth ordering it on a regular subscription, I also think one would get bored of it quite quickly and there is nothing that special in the taste either.

I bought this based on the good reviews and I concur with them. As someone who severely dislikes instant coffee, this one is not just tolerable, but in fact likeable. Caveat: I have only used it to make Dalgona coffee to date. General coffee preferences: mild to medium roast, drip or pour over, black with sugar.

if you follow the coffee to water proportions correctly i.e. 1 tsp to 250 ml, then this tastes and feels like drip coffee. because it is not in powder form, you can still feel the oiliness as you would with drip coffee. not bitter at all. has a good kick. my partner's a heavy coffee drinker and he couldn't tell this was instant coffee.