Mountain Dew: Pepsi-World Reprints

very happy will order again

I just got this book and could not be more thrilled. While the Pepsi-World reprints are great, I would have bought it for the Ad-Promo reprints alone. There are complete reprints of the 1965, 1967, 1968 books. The Ad-Promo books have the scripts for the both radio and TV ads. The books also have reprints of the Newspaper ads that were being published during the 60's. These newspaper ads have characters representing Mountain Dew named "Ol' Granny", Cozun Cindy, Cozun Zeke, Cozun Willy and a pig named Cozun Porky. The Merchandise section shows old T-Shirts you could buy, uniform patches, Calendars, pin-backs and Hillbilly hats. The Ad-Promo books also show indoor and outdoor advertising as well the different ways to paint route trucks. The Ad-Promo books show items that have never been reported before. For instance the 1967 Ad-Promo has a jug bottle collar I have never seen, a fountain streamer ("sip a nip o' Mountain Dew ... on tap hyar!"), a series of "over the wire banners", and a $1,750.00 Special Events Trailer that bottlers can buy. The 1968 Ad-Promo book has a newspaper ad for the "Party Jug", and a really neat (never seen before) section called "Speshul Offer Newspaper Ads" with Willy the Hillbilly wearing an Uncle Sam hat, a Christmas Stocking with a hillbilly jug, a pumpkin carved to look like Willy for Halloween and a turkey with a hillbilly hat and pipe for Thanksgiving (all new, I have never seen any of this before !!). There are even a couple of brown paper bags called "Sippin' Sample Bags" that hold two bottles of Mountain Dew to give as a promotion. I have been collecting Mountain Dew for years and never seen this much NEW information on Mountain Dew collectables. I love it!!! You simply have to own this book.

Another great book on Mountain Dew (number four in the series). If you collect Mountain Dew Bottles or Mountain Dew memorabilia this book is for you. Pepsi purchased Mountain Dew from the Tip Corporation in 1964 and started featuring it in their internal magazine "PEPSI-WORLD". It is great to see what the bottlers were saying and doing to merchandise Mountain Dew. This book, Mountain Dew: Pepsi-World Reprints covers 1964's introduction of Mountain Dew to the bottlers at their annual meeting and continues thru 1969 when the Hillbilly logo was changed. The book has over 300 pages of reprints from PEPSI-WORLD. You will absolutely LOVE the pictures of the different route salesmen dressed up in hillbilly garb to promote the drink. Another great feature is the AD-PROMO books which are reprinted in this book. Each year Pepsi offered its bottlers a catalog of merchandise and signs that they could buy to help promote Mountain Dew. This book contains an additional 300 pages of MOUNTAIN DEW AD-PROMO books (1965, 1967, and 1968). It is like two books for the price of one. You've got to own this one (or is it "these two").

As a collector of anything related to Pepsi and its history, this book fits right into that category. The book is filled with scans of the Pepsi World employee magazines that refer to the purchase of Mountain Dew's parent company and the promotion of the product. It covers the Hillbilly advertising all the way through to the start of the Barefoot Feeling ad campaign. What I truly enjoyed in the book were the scans of the annual Advertising/Promotions binders which were given to the bottlers of Mountain Dew to help them advertise the product and to show them what advertising materials were available to them. Those alone are worth the purchase price since they include photos of the items for each year and helps collectors to know when those items, now collectibles, were produced. If you are serious about collecting Mountain Dew Hillbilly items or you are simply curious about Mountain Dew's history during the 1960s, you need to buy a copy of this book.