---
product_id: 717075980
title: "BASIC MARKETING"
price: "5584903₫"
currency: VND
in_stock: true
reviews_count: 5
url: https://www.desertcart.vn/products/717075980-basic-marketing
store_origin: VN
region: Vietnam
---

# BASIC MARKETING

**Price:** 5584903₫
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** BASIC MARKETING
- **How much does it cost?** 5584903₫ with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vn](https://www.desertcart.vn/products/717075980-basic-marketing)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Buy BASIC MARKETING by Perreault, William, Cannon, Joseph, McCarthy, E. Jerome online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase.

Review: If you're looking at this book because you are in Prof Millers class and he says you have to buy the special edition "because there is an extra chapter", dont listen to him! This is the exact same book and you can rent it for $100 less than the other version. I used it and got an A in his class, the extra chapter is like 3 pages long and you get most of the material from lecture anyway. Trust me you can get by without an issue and save yourself that $100
Review: Good book to have for your business, especially new in the business world. The price was right. It has a lot of good information and is good reading. I would recommend it to others, not just college student, but new business owners as well. I hope this helps the next buyer.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Customer reviews | 4.6 4.6 out of 5 stars (290) |
| Dimensions  | 21.59 x 3.05 x 28.19 cm |
| Edition  | 19th |
| ISBN-10  | 0078028981 |
| ISBN-13  | 978-0078028984 |
| Item weight  | 567 g |
| Language  | English |
| Print length  | 784 pages |
| Publication date  | 16 April 2013 |
| Publisher  | McGraw Hill Higher Education |

## Images

![BASIC MARKETING - Image 1](https://m.media-amazon.com/images/I/61ztet30v7L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by V***G on 6 July 2018*

If you're looking at this book because you are in Prof Millers class and he says you have to buy the special edition "because there is an extra chapter", dont listen to him! This is the exact same book and you can rent it for $100 less than the other version. I used it and got an A in his class, the extra chapter is like 3 pages long and you get most of the material from lecture anyway. Trust me you can get by without an issue and save yourself that $100

### ⭐⭐⭐⭐⭐ Review
*by M***I on 3 August 2017*

Good book to have for your business, especially new in the business world. The price was right. It has a lot of good information and is good reading. I would recommend it to others, not just college student, but new business owners as well. I hope this helps the next buyer.

### ⭐⭐⭐⭐⭐ Review
*by J***N on 4 August 2024*

Excellent seller! Highly recommend!!!!

## Frequently Bought Together

- BASIC MARKETING: A Marketing Strategy Planning Approach
- Loose Leaf for Fundamentals of Human Resource Management

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---

*Product available on Desertcart Vietnam*
*Store origin: VN*
*Last updated: 2026-02-09*