Non Toxic Gradual Self Tanner - Organic Tanning Foam - Long Lasting Natural Looking Tan - Streak Free Smooth Application - Plant Based Ingredients - Vanilla

This is the best self tanner! I’ve tried expensive and cheap tanners only to have streaks, smell and an orange color body! This has a very light, sweet smell while applying but quickly goes away. The tan comes in about 4 or so hours after applying. It’s a very nice, new tan color. Not orange at all! I’m white, my husband says pasty! So it takes a few applications to get a darker tan. Like all self tanners it takes a bit to dry so it feels sticky until then. But that’s all self tanners. I stand in front of a fan and it sets faster. It has a very natural looking color and has some staying power. My husband did not say anything about my self tanning and he always does because of the smell. I like to reapply every day for week to build up and then reapply every 3 days or so if I’m not gonna be in the sun. If I’m the sun and getting color then I apply once a week just to maintain consistency or not at all. Just love that it does not have any smell or any of the bad stuff. I will only buy Elan from now on! Very happy!

I adore this tan, it’s so amazing that it’s non toxic and you don’t have to feel guilty putting it on your skin. I’ve used fake tan pretty much every day for most of my adult life and I even ship this to the UK from America. I’m Irish so naturally very pale, so I do need to apply a few coats to get my desired darker colour. However it’s so buildable it’s easy to do. My absolutely favourite thing is how the tan fades off, no awful patches, no streaky orange bits— honestly I must have tried every brand by now and this fades off like a natural tan. There is no real colour guide when applying and that did worry me at first, but the colour is so natural I’ve not had any noticeable application issues. Absolutely love it and can’t wait for the whole range to be available internationally in Ireland and the UK

I wanted to love this so bad, but as a girl that loves a dark tan this was not for me. It adds a little bit of color ( a shade or 2 darker to be exact) for one time use; so if you have the time to build it on the following couple days it might work. ( if I do that technique I will update this review). Although it does smell nice which is a bonus it is veryyyy sticky which I am not fond of; however I did use a makeup brush and dusted corn starch all over my body and that made it alottt manageable. Although It did blend well and was not streaky. All in all, I love the idea of this product as I bought for a tanner to use during my pregnancy; it just has it quirks which idk is worth the price tag. But some tips is to build it on for a darker tan and use corn starch to help mitigate the stickyness; definitely a tanner that would best be processed when sleeping definitely too sticky for anything else.

This stuff works great. It smells pretty good and is all natural. However it is sticky all day until you shower it off. So that is the trade off of no chemicals, which I am ok with. The tan looks natural.

I bought this because it was recommended by an influencer on you tube. I have used many different self tanners all produce the same results. This product was terrible. I used a mitt for applying and literally got no color at all. It did say it would take up to 8 hours or overnight to see the color and absolutely no color. It was sticky as well. Sorry I wasted my money.

I've tried so many self-tanners over the years, and Elan Pure is in a league of its own. Not only does it give me the most natural glow with no streaks or orange or weird smell, but it also smells wonderful and is non-toxic. I'm so glad there is no red 40, no yellow 5, no synthetic dyes, no sketchy ingredients, just clean and plant-based goodness! I personally have found that I like to apply two layers at night before bed for a deeper tan, but I've also done one quick layer of application in a pinch, which looks beautiful as well. It is very buildable! I also like that it fades gracefully!

UPDATED: I'm changing my tune on this one. I couldn't return it so I decided to give it another try and here's what I discovered. It's better to just use your bare hands and wash them off really well after, use a nail brush. The time I tried I used my hands, not the glove and it looked so much better! I also did 2 coats. So i did a coat, let it dry for a couple minutes and then did a second coat. It's more orange than my natural tan would be (I have olive skin), but it's still really pretty. Also I love that it doesn't smell! In fact, it smells really good and never gets that fake tanner smell. Pro-tip, when I'm done I take a lightly dampened wash cloth and wipe gently around my toes, ankles, knees and elbows. ORIGINAL REVIEW: It's not horrible. First layer is pretty light, thankfully. But it's more orange than I wish it was and it's pretty streaky even though I used a glove and moisturized and exfoliated and everything.

Needed a little color on my blinding white legs. This item's foam spreads evenly and dries fairly quickly. The scent is like vanilla (not the usual self tanner stink). The color is gradual...I noticed a little color after the first use, but after one or two more, it had built up to a nice, natural looking color.