New York Grippy Serum Makeup Primer, Glides On Like A Serum, Up To 24H Wear, Instantly Plumps & Hydrates Skin, +2% Niacinamide, Water-Based Formula, Suitable For All Skin Types (30ml)

Maybelline’s Grippy Primer Serum is an affordable, high-performing primer that combines skincare benefits with effective makeup grip. Packaged in a sleek glass bottle with a dropper, it feels luxe and allows for precise application. The lightweight, serum-like formula absorbs quickly and leaves a slightly tacky finish that helps foundation adhere smoothly and last longer. Infused with 2% niacinamide and glycerin, it hydrates and plumps the skin without feeling greasy, making it especially suitable for dry to combination skin types. It’s also fragrance-free, vegan, and non-comedogenic, appealing to sensitive skin users. While a few with oily or acne-prone skin have reported mild breakouts, most reviews praise its smoothing texture, added makeup longevity, and overall performance—making it a standout in the drugstore primer category.

Very good product, I did expect it to be more grippy like the Elf one however I am satisfied with it. The primer helps with make up durability and does everything that it’s advertised to do

This actually makes a noticeable difference when applying makeup. It gives a slightly tacky base which helps everything stay in place longer. It doesn’t feel heavy or greasy and sits well on the skin. For the price, it’s a really good addition to a routine.

This is my 2nd bottle!! The Maybelline New York Grippy Serum Makeup Primer is an absolute game changer if you want makeup that lasts all day and looks flawless. The texture glides on just like a serum — lightweight, smooth, and instantly refreshing on the skin. It absorbs quickly without feeling sticky, yet gives that perfect “grip” that keeps foundation and concealer in place for up to 24 hours. I love how it creates a soft, hydrated base that minimizes the look of pores and fine lines, helping makeup apply more evenly and look more natural. It works beautifully with both dewy and matte foundations, and it doesn’t pill or interfere with other skincare products. Even after a long day, my makeup still looks fresh, with no sliding, fading, or cakiness. It’s especially great for warmer weather or long events where longevity matters. Overall, the Grippy Serum Primer is lightweight, hydrating, long-lasting, and incredibly effective. A must-have addition to any makeup routine — highly recommended!

Helped me a lot with the appearance of my skin as it looked really dry on my forehead but this helps even things out and it makes my skin look really smooth. Will definitely buy again.

Fells so good on the skin Works well Just ordered a 2nd bottle

Good value. The product was less sticky than I anticipated. Think in comparison to other gel primers. Make up was in place for 3/4 of my day but I was shiny in part by the end.

This makeup primer works so well. It has a nice grippy texture that keeps my makeup looking smooth and fresh for hours without feeling heavy. Definitely impressed with the staying power and works even better when implementing a hydrating skincare routine!

Super schöne Base für die foundation, sticky und sehr pflegend. Verlängert die Haltbarkeit und die Haut fühlt sich sehr hydriert an. Würde ich sofort wieder kaufen.

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Base maybelline très agrippante tient le maquillage toute la journée malgré ma peau grasse

So sticky and very good grip. Hold my concealer and foundation on for ages and doesn’t leave it patchy

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