---
product_id: 702538272
title: "Matchaful Houjicha Powder - Organic Roasted Green Tea Powder - Smooth and Earthy with Flavor Notes of Coffee, Puffed Rice, Cacao - Enjoy Hot or Iced - 100g Bag"
brand: "matchaful"
price: "3215971₫"
currency: VND
in_stock: true
reviews_count: 2
category: "Matchaful"
url: https://www.desertcart.vn/products/702538272-matchaful-houjicha-powder-organic-roasted-green-tea-powder-smooth-earthy
store_origin: VN
region: Vietnam
---

# JAS certified organic & direct trade 100g premium organic powder roasted for rich earthy flavor Matchaful Houjicha Powder - Organic Roasted Green Tea Powder - Smooth and Earthy with Flavor Notes of Coffee, Puffed Rice, Cacao - Enjoy Hot or Iced - 100g Bag

**Brand:** matchaful
**Price:** 3215971₫
**Availability:** ✅ In Stock

## Summary

> 🍃 Elevate your tea game with the smooth, roasted sophistication of Matchaful Houjicha!

## Quick Answers

- **What is this?** Matchaful Houjicha Powder - Organic Roasted Green Tea Powder - Smooth and Earthy with Flavor Notes of Coffee, Puffed Rice, Cacao - Enjoy Hot or Iced - 100g Bag by matchaful
- **How much does it cost?** 3215971₫ with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vn](https://www.desertcart.vn/products/702538272-matchaful-houjicha-powder-organic-roasted-green-tea-powder-smooth-earthy)

## Best For

- matchaful enthusiasts

## Why This Product

- Trusted matchaful brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Versatile Enjoyment:** Craft your perfect cup hot or iced with a frothy bamboo whisk ritual that elevates your daily routine.
- • **Balanced Energy Boost:** Lower caffeine than traditional matcha, perfect for sustained focus without jitters.
- • **Earthy Roasted Flavor:** Experience smooth, toasty notes of coffee, cacao, and puffed rice that redefine green tea.
- • **Certified Organic & Ethical:** JAS certified and direct trade sourced from trusted Japanese farms for purity and authenticity.
- • **Empowered Female-Founded Brand:** Support a NYC-based female-led company committed to quality and transparency from farm to cup.

## Overview

Matchaful Houjicha Powder is a 100g bag of JAS certified organic roasted Japanese green tea, delivering a smooth, earthy flavor with unique coffee and cacao notes. With lower caffeine content, it offers a balanced energy boost ideal for any time of day. Sourced directly from trusted farms and crafted by a female-founded NYC brand, this powder is perfect for hot or iced preparation using a traditional bamboo whisk.

## Description

The Ultimate Matcha Experience Matcha meets botanical elixirs, plant-based snacks, and wabi-sabi philosophy in our experiential matcha wellness cafés. Shop Our Matcha Visit the Store Shop Our Matcha Visit the Store Matchaful is a female-founded purveyor of premium Japanese matcha and active botanical nutrition. To us, these two elements—matcha and botanical nutrition—are inherently linked in support of your daily ritual. With a focus on quality, we hand-select ingredients to create nutrient dense products with functional health benefits and fresh flavors. Each Matchaful product is crafted with care to benefit overall wellbeing. Shop Our Granola & Gifts Visit the Store Shop Our Granola & Gifts We work in direct-trade with a sustainably-operated, 4th generation Japanese tea farm. Matcha is traditionally shaded for the final weeks of growth. Innovatively, this farm uses solar panels for shading that generate power for nearby towns. Their plants are grown without pesticides and fertilized using organic compost from the local community. We ensure each batch of Matchaful matcha is treated with respect on its journey from farm-to-whisk.

Review: Better than cafe quality - Best Hojicha powder for latte! Strong flavor, not bitter. Seems expensive but it’s not when you count how many cafe quality lattes it will make. Make it at home better than most cafes.
Review: yummy - very good hojicha!

## Features

- Roasted Japanese Green Tea With Superior Taste: Experience the naturally lower caffeine, earthy flavor of green tea with toasty, chocolatey coffee like notes; Roasting creates its unique reddish brown color and removes bitterness
- JAS Certified Organic and Direct Trade: Our premium Houjicha is JAS certified organic, sourced directly from our trusted farm partners in Japan for exceptional quality and authentic taste
- Lower Caffeine, Same Benefits: Savor the health benefits of green tea with slightly less caffeine, making our Houjicha a perfect choice for any time of day and an excellent alternative to coffee
- How to Prepare: Using a bamboo whisk, whisk one and a half teaspoons with 2 fluid ounces of 180 degrees F water in W or M formation until frothy; Enjoy hot or iced with 6 fluid ounces of your choice of milk
- Direct Trade, Superior Quality: Matchaful is a female founded brand based in New York City since 2015, and we are committed to providing direct trade, farm to whisk matcha and houjicha, ensuring exceptional quality

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0CHHNGVPD |
| Age Range Description | Adults |
| Best Sellers Rank | #35,246 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #177 in Matcha Tea |
| Brand | MATCHAFUL |
| Brand Name | MATCHAFUL |
| Caffeine Content Description | Low Caffeine |
| Container Type | Bag |
| Customer Reviews | 4.7 out of 5 stars 4 Reviews |
| Each Unit Count | 3.52 |
| Flavor | Houjicha 100g |
| Item Form | Powder |
| Item Volume | 2 Fluid Ounces |
| Manufacturer | Matchaful |
| Number of Items | 1 |
| Part Number | HOUJ-BAG-100G |
| Product Benefits | Rich in Antioxidants, Promotes Relaxation, Natural Detoxifier |
| Sweetness Description | Not Sweet |
| Tea Variety | Houjicha |
| UPC | 850038816155 |
| Unit Count | 3.52 Ounce |

## Product Details

- **Brand:** MATCHAFUL
- **Flavor:** Houjicha 100g
- **Item Form:** Powder
- **Tea Variety:** Houjicha
- **Unit Count:** 3.52 Ounce

## Images

![Matchaful Houjicha Powder - Organic Roasted Green Tea Powder - Smooth and Earthy with Flavor Notes of Coffee, Puffed Rice, Cacao - Enjoy Hot or Iced - 100g Bag - Image 1](https://m.media-amazon.com/images/I/61iAzDVhMhL.jpg)
![Matchaful Houjicha Powder - Organic Roasted Green Tea Powder - Smooth and Earthy with Flavor Notes of Coffee, Puffed Rice, Cacao - Enjoy Hot or Iced - 100g Bag - Image 2](https://m.media-amazon.com/images/I/61K5pwDfvML.jpg)
![Matchaful Houjicha Powder - Organic Roasted Green Tea Powder - Smooth and Earthy with Flavor Notes of Coffee, Puffed Rice, Cacao - Enjoy Hot or Iced - 100g Bag - Image 3](https://m.media-amazon.com/images/I/61i6I6N5f+L.jpg)
![Matchaful Houjicha Powder - Organic Roasted Green Tea Powder - Smooth and Earthy with Flavor Notes of Coffee, Puffed Rice, Cacao - Enjoy Hot or Iced - 100g Bag - Image 4](https://m.media-amazon.com/images/I/61n2-5wLK4L.jpg)
![Matchaful Houjicha Powder - Organic Roasted Green Tea Powder - Smooth and Earthy with Flavor Notes of Coffee, Puffed Rice, Cacao - Enjoy Hot or Iced - 100g Bag - Image 5](https://m.media-amazon.com/images/I/610wVYTsrjL.jpg)

## Available Options

This product comes in different **Flavor** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Better than cafe quality
*by J***J on January 15, 2026*

Best Hojicha powder for latte! Strong flavor, not bitter. Seems expensive but it’s not when you count how many cafe quality lattes it will make. Make it at home better than most cafes.

### ⭐⭐⭐⭐⭐ yummy
*by A***Y on December 12, 2025*

very good hojicha!

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*Product available on Desertcart Vietnam*
*Store origin: VN*
*Last updated: 2026-06-07*