COLORCHARM Permanent Cream Hair Dye | Ash Blonde Hair Color | Pearlescent, Milk Tea, Smokey Cool Tones | 100% Gray Coverage | Vegan, Free of Phthalates & Parabens | 2 oz.

7a came out really well I think. I didn’t leave it in long enough I still have a few grays showing through but as far as the color it didn’t pull red like ash colors usually do for me. And it’s not super dark. I will be using this color all the time from now on for my roots.

I got 6A. Im pretty pleased it looks natural. I had black hair with years of brown die in it that turned jet black over time and I did a lift first with bleach and it turned a clownish reddish orange and splotchy because I wasnt careful. was gonna lift again but there was a lot of damage so I tried this first to cancel out the spots and my grays. It worked pretty well but I used 20 dev. I think it'll look a lot better when I do it a few more times but it appears to be what my natural color was. I plan to eventually go 8A or 7A on the ends after I bleach them out again and use this as a smudge for the top. Keep in mind on the picts there was splotch previously you may still see a little but now at least I don't look like a clown lol. My roots is what color it is. Theres still a little bit of gray showing but again, this prob will take multiple times w 20...its a process lol.

Turns yellow bleached hair to a cooler champagne color. Does not make hair lighter, makes hair slightly darker but removes brassy orange or yellow to make hair more of a cool beige color. Does not damage hair but does have a strong chemical scent. It didn't bother me but may be strong for some. Easy to mix.

I'm overall happy with it. I took a 2 year break from coloring my hair so what was on my head was all virgin hair with approximately 30% gray. I used it with 10 volume developer to only deposit color, not lift, to limit brassiness. Doing this resulted in maybe 80% gray coverage. It did help blend my gray into something less noticeable however. Just know that the tone leans more neutral than ashy. I'd argue this level 7A is more accurately a 6N. I did have noticeable breakage/fall out but not more than any other hair color and it wasn't drying at all.

I love this product! I bleach my own hair at home and this always gets rid of that brassiness and gives me close to platinum blonde! You have to make sure your hair is bleached and lifted already. This will not magically lighten your hair.

As a professional hairstylist, I’ve worked with a wide range of color lines, and Wella Color Charm remains a staple in my back bar. Its liquid formula is easy to mix, spreads evenly, and provides consistently vibrant, true-to-tone results. Whether I’m refreshing a client’s blonde, canceling out brassiness, or doing a full gray coverage transformation, Color Charm delivers every time. The toners—especially T18, T14, and T11—are unmatched when it comes to achieving clean, cool blondes, and the permanent shades hold up beautifully between appointments. I also appreciate the predictable lift and the way the color fades true to tone over time. For pros and DIYers alike, this line is a workhorse—affordable, reliable, and incredibly effective when used with a stylist’s eye and prescription. Highly recommend for anyone who values salon-quality results at an approachable price point.

Going back blonde after dying hair charcoal fuchsia past few years. Sure gonna missed the attention I got people loved that color. Used Color Out it did remove most of the color not all leaving me with orange with some light pinkish hair. After researching found out Ash blonde would even out my hair color. It worked no more orange/pink hair color is nice looks more like my normal dirty blonde hair. Gentle on hair is an huge plus. Over happy camper!

The color was so spicy and delicate. I want to try this again but with a more darker color but same item.

Bonne qualité

Is the best shade of blonde that I’ve had in a while. Bleached the front of my hair to create a money piece. I didn’t want to use toner as it doesn’t last very long so I got the wella 12a frosty ash hair color. I absolutely love how it turned out. The bleach brought it to a pale yellow. So if you’re wanting the best results, make sure your hair is lightened enough and then use 12a with 20 volume developer if you want more of a lift. Use 10 volume if you just want to deposit the ash color. Hope this helps. Will definitely purchase again

The roots were black and the length was light brown. I did the roots first then the rest. Left it for more than an hour and mixed 1:1 with 20 developer. It transitioned nicely and lifted up a little bit. I’m pleased even though it’s not exactly as described or instructed. (I tried 2 parts developer but it didn’t work.)

good

I’ve been colouring my hair for $25 years myself . I’m medium brown level 5 and I use highlift colour , 40 volume 2:1 ratio and have always achieved good colour with no bleach , 1.5 hour processing under a cap. In those years I’ve tried almost everything , every product in a tube from level 11-12( N, V then A) . 12Ash works for me as I have lots of red/ orange in hair . Tried Joico , good but they yanked it from BSO( Beauty Supply Outlet Can) . So then went to Schwarzkopf 12 -11( double ash) . Works great , was up at cottage and couldn’t get to a BSO. This Wella Colour charm 12N was liquidy , clumpy wouldn’t unclump after mixing and processed my hair patchy ( no wonder) and weak lift to blonde I still have a demarcation or root. Going back to Schwarzkopf 12:11 and their 40 volume . Too bad as Amazon was convenient .