Is this the real deal or the stinky knock off?

It's the real product. Actually I didn't mean to order this item and thought I was getting the spray in conditioner - my error. But this is a nice, thick conditioner and works well for my frizzy hair. The smell isn't as light as the spray-in "It's A 10" product (this is a bit overwhelming), but it does work well.

Is the daily conditioner product also leave in, and is it the same as the regular miracle leave in spray product?

Never used the spray but best leave in conditioner I've ever used. Worked as lead in health and beauty department and found this one day at a salon, after trying so many department stores products. Lasts a long time too.

Is the conditioner sulfate free?

Yes, your so soft and your hair dries faster

difference between it's a 10 with Keratin and without it? I have colored normal not thick hair.

Hi Linnie P: I have colored normal hair and in my opinion- I dont think you need the Keratin if you are going to use a hot iron (hair straigtener) afterwards. I just use the regular one and not the volume one, or the keratin. Simple and original is always best. And you only need to shampoo your hair 2-3 times a week. It should look just as good as mine does since using it. Enjoy

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Miracle Conditioner, 10-Ounces

Product ID: 6860651

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Details

Brand
It's a 10
Item Form
Liquid
Material Feature
Natural
Hair Type
All
Product Benefits
Moisturizing

💧Deep hydration boost

🔄Shake for max potency

☀️Natural UV color shield

Description

✨ Unlock your hair’s true potential with every drop!

DAILY ESSENTIAL - Perfectly complements any haircare routine for consistent shine
EASY ACTIVATION - Shake before use to unlock full conditioning power
COLOR PROTECTION - Natural sunscreen formula guards against fading & brassiness
HYDRATE REPAIR - Penetrates deep to restore and nourish every strand
SALON QUALITY RESULTS - Experience professional-grade softness and manageability at home

It's a 10 Haircare Miracle Conditioner (10 oz) is a deeply hydrating, color-protecting formula designed to penetrate hair shafts and guard against UV-induced fading and brassiness. Shake before use to activate its full restorative power, making it an essential daily conditioner for vibrant, healthy hair.

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TrustScore 4.5 | 7,300+ reviews