Social Media Marketing Workbook: How to Use Social Media for Business
Product ID: 684773326
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2026 Edition NOW AVAILABLE - Search desertcart for ' 2026 Social Media Marketing Workbook ' - Use this version ONLY if assigned in a University Course This is the: 2025 UPDATED EDITION - Social Media Marketing 2025 - 2025 Fully updated for 2025 Social Media Tips, Trends, and Tools - Updated Chapters on Instagram, TikTok - AI references throughout the Workbook Learn SOCIAL MEDIA MARKETING in Plain English - Step by Step! Buy the Social Media Book Used by Stanford Continuing Studies to Teach Social Media Marketing. Updated - Fully updated as of 2025 with a NEW focus on 'Recommendation Engines' vs. 'Traditional Social Media Platforms' plus AI (Artificial Intelligence) tips and tools throughout. Social Media Marketing explained. It's a PARTY and you are the PARTY THROWER. Platform-by-Platform - Step-by-step Marketing on Facebook, Instagram, TikTok, LinkedIn, YouTube, Twitter, Pinterest. Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books Learn to Advertise on Social Media Platforms without losing money Watch Videos - view step-by-step companion VIDEOS that SHOW you how to use social media for your business. Use the Worksheets - download WORKSHEETS that guide you step-by-step for EACH platform - Facebook, Twitter, Instagram, YouTube, LinkedIn, etc. Access Free Tools - access the companion Marketing Almanac with free tools for social media marketing! The #1 Bestselling Workbook on Social Media Marketing for Your Business Jason McDonald - written by a successful practitioner of Social Media Marketing Stanford University - used by Dr. McDonald in his courses, both online and in face-to-face workshops Got Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. TABLE OF CONTENTS Preface - how this book works. How to access the companion worksheets and resources. Marketing Basics - how this book works. How to access the companion worksheets and resources. Social Media Marketing - what it means to use social media for 'marketing.' It's a Party and you are the Party Thrower. Content Marketing - Content is the 'food and entertainment' of your social media party. How to create a content marketing machine. Facebook Organic - understanding how to market on Facebook via Facebook posts, Pages, and Groups. Facebook Advertising - a basic overview to advertising your business on Facebook and Instagram. LinkedIn - optimizing your profile, using LinkedIn to schmooze. LinkedIn content strategies. Twitter - Do you tweet? Should you? The hidden opportunities amidst the noise of Twitter. Instagram - the #1 platform for visual shopping and consumer outreach. Both organic and advertising. YouTube - the three uses of video - supportive, SEO, and sharing / viral plus native video on other platforms. TikTok - the new kid on the block and how to use TikTok for B2C marketing. Pinterest - Pin it to win it on Pinterest Email Marketing - the Rodney Dangerfield of social media marketing Epilogue - how to stay up-to-date on social media marketing. Social Media Marketing in PLAIN ENGLISH - step-by-step with a leading instructor from Stanford Continuing Studies Review: Best book about social media marketing out there. Period! - Best book about social media marketing out there. Period! A stunning resource. Thorough, detailed, clear, and not in the slightest bit boring. The tone is informative and thorough, whilst not speaking down to the reader. If you buy the paper book, you get access to a web link that gives you another stunner free for download (pdf): The Marketing Almanac, with over 200 pages packed full of links to every useful app, plugin, website, course, magazine, and other resources you need. Review: The Social Media Playbook Every Marketer (and Side Hustler) Needs - As someone with over a decade in marketing and a mobile bartending small business, this book felt like the social media playbook I’ve been missing. It not only sharpened my thinking as a corporate marketer, but also gave me practical, step-by-step guidance I can directly apply to promoting my bartending brand and booking more events. This is one of those rare marketing books that became a true working companion for me—I highlighted heavily, dog‑eared pages, and covered it in sticky notes because there were so many ideas I wanted to come back to and implement. Jason McDonald lays out foundational marketing principles in a way that feels grounded in real-world business, then goes several levels deeper with detailed breakdowns of how each platform actually works—something that matters a lot when you’re juggling content for both a 9–5 and a growing small business. The tone throughout is knowledgeable yet refreshingly approachable and often funny, so it feels less like a textbook and more like being coached by a smart, slightly irreverent mentor. My confidence and overall digital marketing know‑how improved with every chapter, especially around what my company should be striving for and how to collaborate more effectively with our digital agency. From a small-business angle, the frameworks and exercises translate perfectly to a mobile bartending brand: defining a clear niche, choosing the right platforms, creating content that feels like “hosting a party” online, and ultimately using social to “brand build and sell more stuff,” which is exactly how the author describes the core of marketing. Between the in-book exercises and the free online resources you unlock after registering—templates, tools, and additional training—the experience feels like a truly comprehensive, one-on-one coaching program. This is not a “read once and shelve it” kind of book; it’s a manual I’ll keep reaching for as I grow both my corporate career and my mobile bartending business. I highly encourage anyone in marketing—especially those balancing a day job and a side business—to buy this book and seriously consider diving into his other content as well.
| Best Sellers Rank | 846,477 in Books ( See Top 100 in Books ) 874 in E-Commerce Web Marketing 879 in Advertising (Books) 1,537 in E-Business |
| Customer Reviews | 4.8 out of 5 stars 27 Reviews |
L**N
Best book about social media marketing out there. Period!
Best book about social media marketing out there. Period! A stunning resource. Thorough, detailed, clear, and not in the slightest bit boring. The tone is informative and thorough, whilst not speaking down to the reader. If you buy the paper book, you get access to a web link that gives you another stunner free for download (pdf): The Marketing Almanac, with over 200 pages packed full of links to every useful app, plugin, website, course, magazine, and other resources you need.
A**A
The Social Media Playbook Every Marketer (and Side Hustler) Needs
As someone with over a decade in marketing and a mobile bartending small business, this book felt like the social media playbook I’ve been missing. It not only sharpened my thinking as a corporate marketer, but also gave me practical, step-by-step guidance I can directly apply to promoting my bartending brand and booking more events. This is one of those rare marketing books that became a true working companion for me—I highlighted heavily, dog‑eared pages, and covered it in sticky notes because there were so many ideas I wanted to come back to and implement. Jason McDonald lays out foundational marketing principles in a way that feels grounded in real-world business, then goes several levels deeper with detailed breakdowns of how each platform actually works—something that matters a lot when you’re juggling content for both a 9–5 and a growing small business. The tone throughout is knowledgeable yet refreshingly approachable and often funny, so it feels less like a textbook and more like being coached by a smart, slightly irreverent mentor. My confidence and overall digital marketing know‑how improved with every chapter, especially around what my company should be striving for and how to collaborate more effectively with our digital agency. From a small-business angle, the frameworks and exercises translate perfectly to a mobile bartending brand: defining a clear niche, choosing the right platforms, creating content that feels like “hosting a party” online, and ultimately using social to “brand build and sell more stuff,” which is exactly how the author describes the core of marketing. Between the in-book exercises and the free online resources you unlock after registering—templates, tools, and additional training—the experience feels like a truly comprehensive, one-on-one coaching program. This is not a “read once and shelve it” kind of book; it’s a manual I’ll keep reaching for as I grow both my corporate career and my mobile bartending business. I highly encourage anyone in marketing—especially those balancing a day job and a side business—to buy this book and seriously consider diving into his other content as well.
C**L
Would Recommend, Buy It!
Very helpful, practical, and up-to-date. Provided great general principles and specific how-to’s. Would recommend as a textbook, for business, or for people looking to market themselves.
B**A
Worth the money
Loving every minute of this helpful book. Make sure you register on author’s website for additional links and downloads.
S**N
Glad I purchased this book!
There is a mountain full of gold in this book. I've only just started to dig it out but I'm very optimistic about the outcome. I just opened the doors on my very small business and feel overwhelmed by the "you have to post here on this day and then post a video over here on this day at this time"... Social media is CRAZY but a necessary step to help a business grow and connect with their customers. This book is helping me step by step to feel less overwhelmed and more in control of what feels like the wild, wild west. It's also a very easy read, infused with humor. Helps keep your attention. The added downloadable worksheets and the fact that I was able to download a PDF version was huge plus as well. I'm over all glad I purchased this book. Will probably purchase updated versions in the future just to stay on top.
S**Y
Great workbook
I’m really enjoying this book. I started a personal curriculum with a high focus on social media. This book is easy to read and I love the funny tone it has. I’m currently on chapter 3 and look forward to completing the assignments and applying them towards my business.
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