What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L'Oréal Paris Superior Preference Permanent Hair Color, Medium Golden Brown 5G

L'Oréal Paris Superior Preference Permanent Hair Color, Medium Golden Brown 5G

Product ID: 68105785

Details

Brand
L'Oreal Paris
Colour
5G Medium
Hair type
normal
Item form
Color Treated
Material Type Free
Allergen and
Material feature

⏳25 min full cure time

🌿Hypoallergenic & allergen-free

💎Long-lasting, fade-defying shine

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2998185₫

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In stock

Sold byAmazon VietnamDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

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Description

✨ Unlock your golden hour glow with L'Oréal's Superior Preference! ✨

UNISEX APPEAL - Designed for everyone, because flawless hair color knows no gender boundaries.
FADE DEFYING RADIANCE - Enjoy a luminous, glossy shine that lasts over 2 months—because your hair deserves to turn heads.
HYPOALLERGENIC FORMULA - Crafted for sensitive scalps, this allergen-free formula keeps your hair healthy and irritation-free.
EASY AT HOME APPLICATION - Mix, apply, and transform your look effortlessly with the included developer and conditioner.
SALON GRADE COLOR IN 25 MINUTES - Get vibrant, permanent medium golden brown hair with a quick, professional finish.

L'Oréal Paris Superior Preference Permanent Hair Color in Medium Golden Brown (5G) delivers a salon-quality, long-lasting color with a fade-defying shine. This hypoallergenic, allergen-free formula is designed for unisex use and offers a quick 25-minute full cure time. The kit includes developer and conditioner for an easy at-home application, ensuring vibrant, healthy-looking hair that stands out for over two months.

Specifications

ASIN	B00006JN4S
Benefits	Long-lasting, Fade-defying
Best Sellers Rank	172,984 in Beauty ( See Top 100 in Beauty ) 4,988 in Shampoos (Beauty)
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Colour	5G Medium Golden Brown
Container Type	Box, Bottle
Customer Reviews	4.6 out of 5 stars 651 Reviews
Full Cure Time	25 Minutes
Hair Color Permanence	Permanent
Hair Type	normal
Hair type	normal
Item Form	Color Treated
Item Weight	0.01 Kilograms
Item form	Color Treated
Manufacturer	L'Oreal
Manufacturer Part Number	071249253083
Material Features	Hypoallergenic
Material Type Free	Allergen and Sensitizer Free
Model Number	071249253083
Number of Items	1
Package information	Box, Bottle
Product benefits	Long-lasting, Fade-defying
Recommended Uses For Product	Softening
Set Name	Hair Coloring Kit
Suitable Hair Colour	All Hair Colours
UPC	071249253083
Unit Count	1 count

Reviews

L**N

Great hair color product

9.04.2026

D**S

Have been using this product for years!

25.03.2026

E**E

“It did the job, but it gave my hair a red tone.”

13.03.2026

S**R

L’Oréal Paris

12.03.2026

B**S

Pruébalo ya

Es muy bueno y mantiene el cabello hidratado

20.08.2025

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Sold byAmazon VietnamDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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