Color Dream, Cool Blonde - Ammonia-Free, Demi-Permanent Hair Color - Lasts 16 Washes - Boosts Shine - Paraben & Sulfate Free, Leaping Bunny Certified

I read several reviews stating to use it in dry hair but I used it on damp hair like the instructions said but it didn’t cover my grays very well. So I dried my hair and put the remaining product on my dry hair. Fortunately I have short hair so I had half a bottle left. After 20 minutes all the gray hairs were covered. It looks very natural. I used medium brown I’m thinking of trying the lighter brown next time. It was so easy to use and made no mess. I applied it in my bathroom and rinsed my hair in the kitchen sink. I got no dye anywhere. I’ll be buying it again.

great color long stay

Literally made my already blonde hair even darker than before. Would not buy anything from company again. Thankful it only lasts up to 16 washes .... Very disappointing!

Definitely NOT copper and reads more as a violet-red or AUBERGINE. I don’t know why people think this is any kind of conditioning, it’s not. My hair felt weird and dry like it would if I used grocery store box color. I will update later with how the washout goes over the next few weeks…. But I can openly say I hate this product and will not be purchasing again. Also, WHY IS THE NOZZLE SO SMALL ON THE APPLICATOR? I got a cramp in my hand from trying to get the color out of the bottle? The actual tube of color was also REALLY hard to get out because the consistency was so thick… I don’t know why this is marketed for blending grays because people who HAVE grays are going to have trouble wrestling the product onto their hair.

Color lasts longer than expected! Hair soft and shiny afterwards too.

Honestly didn’t do much for my hair. I found better luck with other brand glosses or semi colors in this tone. I probably would not purchase this again. Easy application but little wow factor.

I was hoping to lighten my dark blonde hair a bit to blend in with the gray and this didn't really do that. It's a great conditioning treatment but really only brightened my gray and did little to help blend my darker color to the gray. It's not expensive or permanent so worth a try but don't expect much lightening. I gave it to my daughter who has brown hair and it brought out some red highlights neither of us knew she had.

I read countless reviews of multiple chemical-free brands and was terrified to dye my own hair at home. Not so terrified that I’d continue to pay $150 every 4 weeks plus tip at a salon, though. So I tried this and loved it! I used this to cover all of my hair with the intent of upkeep with the dpHUE root touch up kit later on and wanting it to blend/match. It covered my grays easily. A few weeks later, I used dpHUE root touch up kit. I’m satisfied! Cheaper, better for my health, and easy to use.