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💎 Unlock your skin’s glow and makeup’s staying power — don’t let your look fade!
e.l.f. Power Grip Primer + 4% Niacinamide is a gel-based, hydrating face primer designed to brighten and even skin tone while providing a sticky texture that grips makeup for long-lasting wear. Suitable for all skin tones, it delivers a dewy finish and is 100% vegan and cruelty-free, making it a perfect ethical choice for professional millennials seeking flawless, enduring makeup.







| ASIN | B0BQQS5GBQ |
| Best Sellers Rank | #21,813 in Beauty ( See Top 100 in Beauty ) #101 in Foundation Primers |
| Brand | e.l.f. |
| Country of Origin | USA |
| Coverage | Face Primer |
| Customer Reviews | 4.5 out of 5 stars 13,219 Reviews |
| Finish | Dewy |
| Global Trade Identification Number | 00609332815179 |
| Importer Contact Information | Nykaa E-retail Pvt Ltd 104 VASAN UDYOG BHAVAN, S BAPAT ROAD, LOWER PAREL, MUMBAI- 400013 |
| Item Dimensions | 24 x 40 x 145 Millimeters |
| Item Form | Gel |
| Item Type Name | Face Primer |
| Item Volume | 24 Millilitres |
| Item Weight | 41 Grams |
| Manufacturer | e.l.f. Cosmetics |
| Manufacturer Part Number | 81517 |
| Model Number | 81517 |
| Net Quantity | 24.0 Milliliters |
| Number of Items | 1 |
| Packer Contact Information | Nykaa E-retail Pvt Ltd 104 VASAN UDYOG BHAVAN, S BAPAT ROAD, LOWER PAREL, MUMBAI- 400013 |
| Skin Tone | All |
| Speciality | Oil control |
| Specialty | Oil control |
| UPC | 609332815179 |
| Unit Count | 24.0 Milliliters |
M**I
Grips perfectly
Works very well with my oily skin
N**I
Best grip for sweaty face.
Its my second tube.grip will be consistantly fantastic throughout the end if the tube. Gets over quickly if everyday makeup is done. Apply it and Allow it to set in face for 1 -2 mins before applying makeup otherwise it feels heavy and washes away in sweat.
P**R
Great Primer
Great product. Light and easy to use.
S**N
Soft
Soft and smooth
S**H
Affordable, skin friendly, has your makeup staying in place
Would definitely recommend, it's my go to primer.
H**H
Great
Great
V**A
Good product
Good
L**A
Not recommended
Like a jelly, not making softer or nourished.. just a silicone layer with actually no sense
M**I
Great hold and smooth finish!
I recently tried this primer, and I’m pretty impressed! The texture is smooth and gel-like, and it feels a bit tacky when you apply it, which really helps my foundation stay in place all day. My makeup looks fresh for hours, especially around my T-zone, where I usually get oily. The formula also has niacinamide, which I love because it gives my skin a little extra glow without feeling greasy. I haven’t experienced any breakouts, which is always a win for me! My only slight downside is that it’s a bit more “tacky” than I expected, so it takes a minute to fully settle into the skin before applying foundation. But once it does, the grip is strong, and my makeup doesn’t budge! For the price, this is definitely a solid primer. I’ll probably repurchase it and try it with other foundations to see how it holds up.
F**O
E.L.F. Power Grip: Il miglior alleato per un make-up immobile tutto il giorno
I prodotti e.l.f. Cosmetics sono ormai un punto di riferimento per chi cerca performance elevate. Questo primer conferma la regola: è un investimento che ripaga in termini di durata, anche se richiede un piccolo sforzo economico rispetto alla quantità di prodotto offerta. Texture e Applicazione "Power Grip" Non lasciatevi ingannare dalla densità: la formulazione è studiata per massimizzare l'aderenza. Effetto "Grip": Il prodotto è cremoso e decisamente "appiccicoso" nel senso più positivo del termine. È questa sua natura che permette di ancorare il trucco alla perfezione. Nonostante il forte potere aggrappante, la texture rimane leggera e delicata. Non dà mai l'effetto "colla" e non occlude la pelle. Consiglio d'uso: Essendo denso, richiede un pizzico di manualità e velocità nella stesura, usatene pochissimo per coprire il viso e massaggiate delicatamente Packaging e Dosaggio Un dettaglio tecnico che giustifica il prezzo è l'erogatore a molla: È progettato magistralmente per evitare sprechi, permettendo di dosare con precisione millimetrica la quantità necessaria. Data la quantità contenuta di prodotto, questa efficienza è fondamentale. Tenuta e Performance finale Il vero "miracolo" avviene una volta applicato il make-up: che si tratti di fondotinta o cipria, il trucco rimane strutturato e impeccabile per l'intera giornata. Non migra e non perde consistenza. Rimozione e Tollerabilità: A fine giornata, una volta struccati, la pelle appare riposata. Non lascia residui, non causa rossori e conferma l'alta qualità degli ingredienti utilizzati. In conclusione È un prodotto che "costa molto perché vale molto". Sebbene il prezzo per quantità sia superiore alla media, l'affidabilità e il risultato professionale lo rendono un must-have per chi ha bisogno che il trucco resti perfetto da mattina a sera.
T**T
Lives up to the hype
I bought this product after it going viral many times but I never actually bought it until now, and I am really impressed on the quality. When you apply it, it does kind of feel like glue, but as it dries down it feels pretty hydrating, and my makeup actually stays on all day when it usually melts or dries up which didn’t happen. I also recommend buying it from amazon because there is no stock in stores and it is cheaper on Amazon anyway.
M**S
Perfekter Primer
Perfekter Primer. Super Konsistenz, leicht aufzutragen und ein ein perfekter Grip. Absolute Empfehlung!
S**N
Worth the buck and really the makeup!
I was looking to purchase a primer that would really hold the makeup and not cost a bomb. I came across the ELF primer with 4% Niacinamide and it didn't feel like it was drying my skin using it.
Trustpilot
2 months ago
1 month ago