---
product_id: 66240058
title: "Leading the Campaign: The President and Fundraising in Higher Education"
brand: "rowman littlefield publishers"
price: "2041502₫"
currency: VND
in_stock: true
category: "Paperback"
url: https://www.desertcart.vn/products/66240058-leading-the-campaign-the-president-and-fundraising-in-higher-education
store_origin: VN
region: Vietnam
---

# Leading the Campaign: The President and Fundraising in Higher Education

**Brand:** rowman littlefield publishers
**Price:** 2041502₫
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Leading the Campaign: The President and Fundraising in Higher Education by rowman littlefield publishers
- **How much does it cost?** 2041502₫ with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vn](https://www.desertcart.vn/products/66240058-leading-the-campaign-the-president-and-fundraising-in-higher-education)

## Best For

- rowman littlefield publishers enthusiasts

## Why This Product

- Trusted rowman littlefield publishers brand quality
- Free international shipping included
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## Description

Leading the Campaign provides an overview of campaigns in higher education. It emphasizes the leadership role of college and university presidents, but also provides important insights on the role of volunteers and fundraising professionals. It provides lessons and examples that are relevant to all types of nonprofit organizations.The campaign has endured over more than a century as a principal strategy for advancing colleges and universities. It is an approach to fundraising that is rooted in fundamentals of human nature and values and its central principles have proven to be effective under a variety of circumstances. This book focuses on those central principles and how they are being applied in today’s changing environment. The second edition has been revised and updated from the first edition, published in 2010, to provide current data and examples. The book has been expanded to include discussion of emerging trends in campaigns, including the increased importance of social media and online giving. It includes numerous examples drawn from various types of colleges and universities and history-making campaigns.

## Features

- Rowman Littlefield Publishers

## Images

![Leading the Campaign: The President and Fundraising in Higher Education - Image 1](https://images-na.ssl-images-amazon.com/images/I/51R2DaPpouL.jpg)

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*Product available on Desertcart Vietnam*
*Store origin: VN*
*Last updated: 2026-05-22*