Nice'n Easy Permanent Hair Dye, 5G Medium Golden Brown | 100% Gray Coverage | Long‑Lasting, Natural‑Looking Color & Shine | Pack of 3

Skip to 2nd paragraph if you want to review of the product. My edit/update is mostly about the allergic experience that I attributed to the salon semi-permanent color. On application and while "marinating", my head itched. After a few sessions with the salon color, the itching was CONSTANT. I blamed it on the salon color, and kept using my new favorite shampoo, conditioner, etc. It took awhile before I realized that it was the OLAPLEX PRODUCT LINE THAT WAS CAUSING THE REACTION. By the time I realized it, I had lost a lot of hair! I'm just spreading the word about that product line. There's a lawsuit, and they are refunding customers' money, but that's small consolation when your hair is ruined. This review is for the Medium Cool Brown, 5C. First: In my youth, I had very dark brown hair with coppery highlights in the sun. My hairdresser says that my hair is now 30-40% gray. (It's not really gray; it's white.) For several years, I've gone to the salon every 4 weeks. After 2 weeks, I'd touch up with Clairol Permanent Root Touch-Up, 4A Dark Ash Brown. It worked fine, but I hated the obvious new growth of white hair. So, about 6 months ago, my stylist and I decided to switch to a semi-permanent color, both in the salon and for my 2-week touch-ups. (The semi-permanent products I tried at home were Clairol Root Touch-Up Semi-Permanent Hair Color for Gray Coverage, 2A, Rich Dark Brown. The other was Clairol Permanent Root Touch-Up, 4A, Dark Ash Brown. The biggest difference between the two products is the application method. You can look at the product pages to see what I mean. Neither one lasted very long; my hair looked dull and washed out within a week.) Every time I got the salon dye job, my head itched for a couple of days. (I didn't have the same problem with the at-home touch-ups.) But last month, my head, neck and shoulders itched HORRIBLY for almost 2 weeks. Took a lot of Benadryl and swore off the semi-permanent salon procedure. (As mentioned in 1st paragraph, all this was caused by the Olaplex products I had been using.) NOW, FOR THIS PRODUCT REVIEW: I did a skin test 48 hours before coloring my hair. (I never bothered doing this before, but the allergic reaction to the salon stuff made me wary.) I mixed a tiny bit of the color and developer, and used a Q-tip to put a dot on my inner arm. Unlike other at-home dyes I've used, this stuff mixed up white/translucent. Don't worry. It turns color quickly. (Oops. Then I covered it with a band-aid because I'd made a dark brown splotch on my arm!) Buy a box of latex gloves! The gloves that come with these products are horrible, and for this particular product, I used 3 pairs. The 1st pair was for the initial root application. (The directions say to wait 20 min. from when you *begin* to apply the product.) The 2nd pair was for the next step, when I applied the color to comb through my shoulder-length hair. That step may not be necessary for future dye jobs, but this was a new color, and it claimed to have 3 different shades, so I wanted to apply all over. The 3rd pair of gloves was for rinsing and washing out the dye. The total time was 25 min., though in the past I've waited longer for better coverage. For the sake of research, I wanted to follow the instructions exactly. I used the conditioner that is supplied in the box. In theory, this MEDIUM cool brown is lighter than the touch-up products I've used in the past, both permanent and semi-permanent, all by Clairol. If we ever have a sunny day, I'll find out if the color is significantly different from the various "dark brown" dyes. For now, right after doing my hair, it looks really good. When I update this review, I'll let you know if the supposed 3-color highlights/lowlights thing is noticeable. Definitely an improvement over the semi-permanent products. I'll let you know what happens to the towels after a few washes. (I try not to wash every day, just condition, but it's summer and if I bike or swim, I have to shampoo.) MORE UPDATE: I am gradually moving to lighter shades of the same color. To go gradually lighter, change from 4 to 5 to 6 of the same color. Instead of using the touch-up versions, I'm just using the full boxes of dye. The range of colors is greater, and the difference in price is negligible. Eventually, the color will show up completely on the white hair that is growing in, and the still-not-gray will look fine. So the new growth of white hair is less noticeable than the demarcation line when I was using the darkest cool brown shades.

This is my second time purchasing this. I absolutely love the color. It matches my natural hair perfectly covers blondes no matter how light, without it looking hollow. One pack also goes a long way and the smell is not as bad as other products I’ve used

Nice color and easy to use. Covers gray well.

Easy to apply but doesn’t seem to keep my grey hair covered for more than a few days. I left it on for about an hour for the stubborn grays as recommended and didnt seem to help. It makes the rest of my hair look nice… just wish it would cover the grays, which is the whole point of dying my hair…..

Always a perfect color I can depend on being happy with my hair color. Doesn’t look fake or phony just looks part of my person. It doesn’t smell like chemicals either. And leaves my hair, feeling healthy and looking healthy, healthy.

I like this color, but as it washes out and fades the red hues become more noticable.

i wish the blue came out a little more but my hair is naturally black so i'm sure that was the reason why it came out looking more black than blue black. other than that, it's easy to apply & use & the steps are simple to do.

I've been using this brand for a while and it covers gray well. I, also like that with this dye you can wash with shampoo right away. It just makes my head feel cleaner.

package arrived on time and intact and driver folowed instrictions perfectly 5 stars

Doesn’t damage the hair but the shade runs darker than the chart

love it

Very natural hair tone, I liked it !

Excellent colour for me. It is one product that is difficult to find in stores.