e.l.f.Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 20 Light Cool

I have tried Laura Geller, Fiera, and other expensive brands. I keep hearing about this foundation being good for more mature skin. I was hesitant because of the price. I am floored. I have been wearing it for a few days, and my skin looks wonderful. It is buildable, and rubs on smoothly with a little oil as your base moisturizer. Once it sets up, my face doesn’t look greasy, dry, or anything but air brushed. I am sold!!! It even lasts when I cry or get sweaty.

I saw the reviews for this foundation and decided to give it a try. Wow! This foundation has the most beautiful finish and great coverage without looking heavy or dry. I've been using Loreal Nude Foundation, which is a wonderful product, but it doesn't give enough coverage (for me). In any case, this is a winner. It also appears to wear well. I've had it on for 6 hours and it still looks fresh. I am becoming such a big fan of Elf Products. High-quality products at an affordable price!

Hoping this helps someone like me - I’m in my late thirties and my skin is definitely showing signs of aging. I haven’t worn foundation regularly in years because I couldn’t find one that wouldn’t settle into, and accentuate, my fine lines, making me look like a crusty baked good by the end of the day. This popped up several times in my various searches to find a good medium-coverage foundation for mature-ish, oily skin with lots of red sun damage to hide. elf is hit and miss for me - the products that are good are REALLY good, but the products that are bad are REALLY bad. Took the leap and I’m so glad I did! The shade is a surprisingly great match, the coverage is light to medium and very buildable, it hides my redness just enough and doesn’t accentuate my fine lines. The finish is beautiful - satiny with a bit of a glow. My only complaint is the coverage fades after a few hours. I didn’t have my setting spray with me so perhaps that will help.TLDR; great foundation for maturing, oily skin. Definitely needs a setting spray.

Just bought this again, even though I just got the first one a couple of weeks ago. DO NOT WANT TO RUN OUT OF THIS PRODUCT! It is exceptional on every level. You have beautiful, flawless coverage that is lightweight and get this...it lasts all day. I never have to refresh or apply more. It just is a beautiful foundation. Will never use anything else! The price point is phenonmenal. I even purchased the powder, which again is amazing! All of my brow and eye makeup is already ELF, but boy they hit a home run for everything you need in terms of your face and eyes. Stunning! THANK YOU ELF!

I really wanted to like this product. After giving it a chance and wearing a few times, it doesn't work on mature skin. It settled into fine lines and looked patchy by the end of the day. I have normal skin and have a very good skincare routine. It just didn't work for me. At this price, it's worth a try for you. You may do better than I did :)

I've been watching YouTube videos and kept hearing rave reviews about this e.l.f. Soft Glam Foundation on mature skin. The powder I had been using for years just wasn't cutting it anymore. I figured at the $8.00 price point if I didn't like it, it was no big deal. Boy, not only do I like it, but I love it! I purchased Fair Cool and for once it was the right color for me. I also bought the e.l.f Dual-Ended Cream + Powder Brush to pair with it. I'd never applied foundation with a brush and it's a game changer! You will not go wrong with this foundation and compared to the really expensive foundations out there this is a win, win, win! Please do yourself a favor and try it.

OK Elf! I have red cheeks and chin so I have to use a buildable product that will cover the redness. For the price, I thought I would try the Elf Soft Glam foundation. I am very surprised and pleased with the coverage. It doesn't cake or look fake. I love it and will be repurchasing it.

I love this foundation! It blends in really well with my skin and it isn't heavy or greasy at all. It's very easy to apply too. Price point was great too. The color matched my cool toned skin amazingly.