Purple Shampoo | Maintain, Refresh and Color Protect | For All Purple Hair Types: Lilac, Violet, and Pastel Blue. Vegan, Cruelty & Sulphate Free, 250ml

This stuff is amazing! I usually buy canola which leaves a purple tinge, I’ve used this twice since purchasing and no purple tinge, it tones really well, it’s made my hair a nice colour, I’ll get loads of applications from this bottle so definitely good value. Dosent smell awful. Really happy with the results!

Absolutely love this shampoo.... makes my yellow blonde go ash blonde in a matter of 5 minutes, i have recommended this to family and friends who have also fell inlove with it.

Works like it says it does, doesn’t feel much like shampoo though and doesn’t lather

The shampoo was a lovely dark purple when I squeezed it out onto my hand, but it was all downhill from there. First, it doesn't lather! I have shoulder length hair and I struggled to distribute this evenly. I ended up having to use loads just to get all my hair covered. The more I tried to lather it up, the more knotted my hair became. Then, it was really hard to rinse out and my hair felt sticky and straw-like. It was a big birds nest and I had to use a whole load of conditioner to make my hair feel slightly less dry. I struggled to tease the knots out of it even with a comb. It has left my hair a big dry frizzy sticky mess. To cap it all off it didnt make the slightest bit of difference to the colour of my hair. It had zero effect on even the bleached bits of my hair. Absolute waste of time and money

Smells so good, Jelly-like texture, bottle was not damaged, it has a lot of shampoo in it although it doesn’t really help the pink stay and it’s good value for money

I wasn't sure at first as I've used crazy colours before and they are great and very bright. I was bit worried it would make me look like I had purple rinse! I was wrong I used it on my freshly dyed blonde hair and it toned it beautifully. I left on for 1 min and I was pleased with the quality, how easy it was to use washed my hair great and it was a good price. Only need to use maybe once a week as lasts a long time. Will be getting this again!

Kept my hair looking health and colour vibrant. Smell lovely and great value for money

Not the greatest I bought this because my crazy colour was fading everywhere so quickly and I needed something to help keep it for longer. The bottle itself is easy to use, press the lid down and then pour it out. The quality of the shampoo is naff. It's thick and slimy and doesn't lather up at all unless you use a huge amount. It is definitely not cost friendly as you need to wash your hair twice with it and use quite a lot in one wash. I do also find that it leaves my hair feeling knotty and not clean once used. Unsure on how effective it is..