True Skin Serum Foundation | Non-comedogenic, Cruelty-Free, Vegan, Weightless Feel, Buildable Coverage, Safe For Sensitive Skin (Tavarua SF2)

I have been using a variety of products over the years: lotions, powders, sticks; but nothing suited. This product (which has a good EWG rating) gives excellent coverage, yet washes off easily. I use a brush to apply around my eyes and just dab and rub on other facial spots. No reaction or irritation; stays in place; long-lasting. Give it a try.

This clean beauty foundation is my favorite. I have dry skin and it nourishes and moisturizes my skin, leaving it with a slightly dewy look and feel, but not overly so. It is light and not cakey and it looks natural. It unscented and has a silky finish. I highly recommend this product!

Not too heavy but still gives some coverage

I love how easy it is to get an exact or close to it match thru Ilia's website. The color is perfect for my skin tone. The texture is great and a little goes a long way. It's effective in covering up dark circles and blemishes.

This foundation feels like second skin. Weightless, texture is thin, but i am ok with that. I am pushing 70 and do not like to look, like i am trying too hard

I stupidly kept guessing on my color multiple times online instead of swatching them in-store at an ulta, so I tried at least 4 different shades, meaning I’m at least $136 in the hole…Amazon accepts returns on these, but I feel weird about returning them since I used them 🤷‍♀️ my reason for 3 stars is these lean very orange/yellow. As someone with reddish brown hair, freckles and pinkish undertones, I have not been able to find a good color match for me. They’ve all been too dark or too light and all the too dark ones were way to yellow for my skin tone. I suggest you swatch them in person before pulling the trigger. I use concealer only for under eye circles and some discoloration on my cheeks, I don’t use foundation. The coverage is light-medium. Definitely not full coverage, a little more on the sheer side. I couple this with the ILIA setting powder and the staying power is pretty good most of the time. Sometimes the product ends up settling into my 32 yr old crows feet, but I think that’s my own fault for accidentally applying too much product or too much eye cream or something. I don’t feel the product feels tacky on the skin, especially after the setting powder. I hope this helps.

Why did you pick this product vs others?: I always loved a matte look, but as I have aged that look no longer works! This is the best foundation that I have found for mature skin. Glow: It gives you such a healthy glow.

I love that this product truly works AND is less toxic and safe for my skin and body.I love this concealer - helps cover up bags under my eyes and blemishes so seamlessly. It is thick without feeling cakey and one bottle lasts so long. No scent which is a plus for me!