Color Lux Direct Vibes Semi-Permanent Hair Color, Purple, Vibrant & Long-Lasting Shade, Ammonia-Free, Vegan, Sulfate-Free, Paraben-Free, 8 fl oz

I adore this brand and color in particular, having tried also the pink and blue versions. My favorite thing about this semi permanent color is that it starts off as a gorgeous and vivid purple and fades gradually to a pastel and then a pretty bright blue. It works best on very light blonde hair. I also really love the scent, and if you leave it on for the required length of time, it does a fantastic job of conditions your hair. My hair has never felt so soft and silky!

Love this stuff. I use amix of three colors to get the color I wear my hair. I use this everytime I wash my hair. My hair is in the best shape it has ever been in.

The color was great. It's j7st like all the rest of the easy colors...it only 1/2 covers the gray. But it did cover better than any other "easy" colors that I tried!!

I have used many types of hair dyes to color my hair. I’ve been doing this with my hair as mermaid colors for many years now. This one by far has held up the best. Even swimming in the ocean, water and chlorine pools it has held up very well.

This is a great product. My hair is such a beautiful grape color. I get compliments on it everyday.

This is great dye.. I love that you don't have to bleach before use, it works best on light colored hair, but still works on darker brown hair as well. Would recommend wearing gloves as it does stain hands and skin, but will wash off with scrubbing

Love this hair dye vibrant color

It worked. But I have white hair( natural) around my face and mousy brown hair for the rest. The tube said leave it on for 30 minutes. I did. Utoh! Neon purple on the white hair. The brown hair was ok. It’s been 3 weeks of washing it every day with dish soap and it’s still quite bright. It’s about 70% gone and it’s a diluted purple. I won’t be doing it again. In any color.