Kellogg's, Pop Tarts, Unfrosted Strawberry Toaster Pastries, 16 Count, 29.3oz Box (Pack of 2)

These have to be knockoff pop tarts. The packaging is odd, and the product is inferior and doesn’t taste or toast like real pop tarts. As others have noted, they break, fall apart and are very thin.

I've opened just the first pack so far. Both pastries are very dried out and crumbling apart. When you try to take them out they begin falling apart in your hand. If you manage to get them in toaster, they definitely crumble apart when you try to take them out. My guess is these boxes are either old stock or were stored somewhere very dry. They still taste nearly normal but it's close to impossible to toast them. Maybe flat in a toaster oven, but not a conventional pop-up slice toaster.

The unfrosted pop tarts are a long time favorite and these are good. But, this is not a good way to buy them, many broken off corners and edges :-(

As a consequence, I assume, of inflation, the Pop Tarts are approximately 60% - 70% of full-size Pop Tarts we've been eating since the 60s! More importantly, these Pop Tarts have a bad tendency to crumble. I just had to invert my toaster and bang it to remove the fragments of a Pop Tart that crumbled on insertion. After a very low-temp warming, the Pop Tart completely collapsed. I've been enjoying these for years and never experienced this lack of quality. I hope they fix these. Good Luck!

I ordered 32 of these. Everyone of them is so old they fall apart when I unwrap them and move them to the toaster. They just crumble! They aren't past the expiration date (which is next January - it's August right now). But they must have been sitting on warehouse shelves for many months in hot and or humid conditions.