Blond Brilliance Temporary Color Care Ash Lathering Tone

I was given this shampoo by a friend to try - it removes the red from my dyed hair and adds a hint of lavender streak on the ash colors which is very cool. My daughter uses it also on her blonde hair. I would not recommend using it more often than once a week as it is very drying. SO, be sure to condition after use. I think you'll love the results.

As a former hairstylist I have used lots of toning shampoos. I personally have very light blonde hair and prefer a ashy/cool blonde tone. This toning shampoo is PERFECT and keeps my blonde looking fresh! My suggestion is to wash your hair first (always twice) and then finish with the purple shampoo (leave in 3-5 minutes) then finish with your conditioner 👌🏻

Been using this for years and I love it. I’m young-ish 33 and have naturally medium to dark blonde hair and get platinum blonde highlights with a grey toner after so my hair is a silvery/grey blonde color. I leave this on for 2-3 minutes in the shower and it keeps the silver/grey perfect in between hair appointments. Leave it on for less time and it keeps the brassy away without the silver grey.

The best toner shampoo I used, love how my gray look after use. Just learn its going to be discontinue, that's sad.

I love this purple shampoo, when it arrived it was leaking but luckily not too much spilled. Other than that this shampoo works great on making my blonde look platinum.

My hair has a tendency to hold at the gold level. I use weekly and sometimes I leave it on for 20 minutes to tone down the folds in my blond hair.

Favorite shampoo.....Receive compliments because of the beautiful affect on gray hair.

never sent me a new one or actually reached out back to me so i had to make a review however i heard the product is great ! sadly i didn’t get to try it cause it came with it spilled out of the packaging

I love this shampoo it turns my Grey’s into a beautiful platinum and takes out the warmer blonde I no longer want it lathers AMAZING so a little does go a long way only con is that even though I use it once a week or once every two weeks it does leave my hair very dry and I do mask my hair once a week as well

Love this shampoo would give it a 5 star but didn’t arrive in a usable state. Need to return for refund but not sure why they would want this back.