100% Vegan & Cruelty Free Vibrant Semi Permanent Hair Colour Dye - Purple AF 165 ml e

I have been colouring my hair (mostly purple) for more than 10 years now, and I think I've used every brand on the market. Arctic Fox is without a doubt, my absolute favourite!! When I started, I used Crazy colour, but it faded to green and had to be reapplied at least every 2 weeks - it was exhausting!! And it would transfer onto my pillow covers and towels too, so I started using other brands. However, even they didn't last very long, and unless I mixed my own colours (adding lots of pink) my hair would wash out green! I was having problems with my shoulders (they dislocate when I move the wrong way) so repeatedly dying my hair was becoming a big problem. Someone suggested this brand to me, and I was sceptical as it was more than double the price of every other brand... But then I used it and realised why!! This does not fade to green. It takes ages to fade at all, but when it does, it fades in every shade of purple imaginable, until its almost silver. Now, I can get away with dying my hair a couple of times a year - its literally changed my life...I no longer have to go through extreme pain every 2 weeks to dye my hair! Personally, I use it about every 3 months, just to keep the colour bright - plus my natural hair is very dark brown, so those roots with lilac aren't always ideal. However, I have let it go longer a few times, when the pain is just too much, and I don't need to feel embarrassed going out with very badly washed out hair dye in the meantime! And to top it all off, it smells AMAZING!! No awful hair dye smells. Instead it smells like bubblegum 💙 I cannot recommend this hair dye enough, I think it is, without a doubt, the best you can possible get. Double the price initially, but only used a fraction of the time, so it actually works out cheaper than those other awful brands.

The colour is incredible and just what I wanted! It also lasts a super long time. Ive washed my hair about 5 times and the only bits that are fading slightly are my bangs which are where I do most of the scrubbing. The ends still look like when I first dyed them

Amazing colour, big fan of arctic fox. Used the Jynx blue but my hair wasn't light enough for it to fully take, so put this colour on (straight on top of the blue, prebleached before that) and I got a beautiful even colour. 10/10 recommend Note: I did leave it on for more than the recommended time as I was aiming for an even result, left it in a shower cap for a couple hours

While I appreciate the nice packaging and the moral side of the company, I honestly can't believe this is the same brand I used to buy from for my black hair dye. I never leave reviews unless it's something I've enjoyed, so this has very much annoyed the hell out of me. Just spent well over an hour dyeing my hair in the Jinx colour. My hair is dusty brown at the roots and gets darker as it goes down. I understand the dye not taking well to the old black dye from months ago cuz duh, but the roots should have easily taken SOME colour to them. Nope, just wasted over an hour of my life thinking I was gonna get blue hair just for NO results whatsoever. I would normally try and be fair on a brand, especially one I've loved in the past but this product costs 20 QUID. With no gloves included either, and is only semi permanent regardless of if it takes or not. (I am aware that is in the product description, but whether permanent or non permanent it should still colour the hair) I used to love arctic fox and I was going to come back for my black dye again at some point but I really don't think I can after this. Just really disappointed and honest think I've wasted my money. Sorry but would not recommend, a lot of people have also had issues even with bleached hair so I'd save your money and just go for a different brand.

I tried this colour recently as I'd gone from red to dark brown and hated it. Bleached the brown out then put this on, the smell is lovely and it's quite hydrating too. It stains skin but does come away if you scrub enough. The colour is spot on but will only be that exact colour on bleached hair, over dark it barely tints as expected with a semi permanent. My hair is waist length and I used a tube and a half. It does stain bed sheets etc and your skin over night, I'm having to scrub it off my neck each morning. It foams up really bright pink when I wash it too, looks like the colour is washing out but it's still vibrant yet after a week. So great colour even though it's pretty expensive.

I often dye my hair different colours and loved the look of this one! I hadn’t used the brand before, but had always heard good things. Unfortunately after a single wash it all more of less disappeared (I’m used to getting a few washes out of dyed hair and have been doing it for years!). Unfortunately it wasn’t compatible either my hair and I have had to go back to my regular brand. It did however smell absolutely incredible, like blueberry!

Bought for daughters very thick extremely long hair (past her bottom) and this covered all her hair brilliantly. Lasts a long time and beautiful colour

This is my favourite hair dye to date. This purple AF does exactly what is says on the tin! I had a very uneven palette to start and you wouldn't tell now. I love my hair it looks beautiful and it smells fantastic. Also the conditioners and whatever other magic they put in this stuff has made my hari feel luxurious after nearly wrecking it with bleach. All round 5 star product!

que dire magnifique et facile a utiliser

A cor é linda, tem um cheiro maravilhoso e super pigmentada. Vale a pena comprar. 5🌟

I applied it on Friday. After just 2 washes, it is already REALLY faded.

Ho iniziato a usare colori arctic Fox scorso anno e ho provato diverse tonalità, finora tutte quelle che ho provato sono bellissime e di buona qualità rispetto a tutte le altre marche che ho provato per quanto riguarda tinte di colori "particolari". Il rapporto qualità prezzo è ottimo, il colore esce molto vivido (alcune tonalità, come questo verde, si vedono anche sui capelli castani senza bisogno di decolorare) e dura a lungo.

Está bien pero el color es más oscuro de lo que pensaba