PROVOKE Touch of Silver Go Icy Shampoo 200ml, Icy Platinum Look in Just 1 Wash, Triple Toning Technology to Cool Down Brassy Tones, Enriched with Keratin

My natural hair is greying, dark ash blonde. I use semi-permanent ash blond colourant. All I get is yellow hair. This shampoo has lightened it a bit in just 1 use, given it the ash colour that I've wanted but I've never achieved trying seveal 'Ash Blond' brands. I'm so impressed I've ordered the conditioner. I didn't leave it on more that 2mins as it was 1st use. I will work out the timings to suit me. It also blends in my many greys. Foams well, doesn't stain hands or face, pleasant to use. I'm very impressed, will let you know how the conditioner affects colour and softness as I usually use a very good conditioner.

Quality product as always. Would purchase again.

Yes very nice gets rid of brassy colour for little while

Smells great! Effective easy to use. I find the go icy range is far better than the original one. After doing highlights I use the shampoo direct on the hair on any yellow areas first up to 10mins . Amazing . Use this rather than a tonar! It's lasts well too . Great shine and softness . Would recommend to rinse hair very well x

I read the wonderful reviews about how this worked in one wash, getting rid of yellow. Oh no it didn't. There was no change/effect whatsoever so quite a disappointment. Another item that will sit on the shelf

Brilliant for blonde/silver grey hair, a quality shampoo for light coloured hair.

Great product

Not impressed