Color Icon Cream Eyeliner Eyeshadow Multi-Stick, Moisturizing, Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula, Cruelty-Free & Vegan - Blue Me Away

I remember back in the early 90's going to Woolworths and there'd be these bins with cheap 99 cent makeup. Crazy colors like blue nail polish and black lipstick, colors that you didn't really see anywhere else back then, all piled up in these bins. They were all Wet N Wild, and I loved going through these bins and picking out a few items each time I visited. I always associated Wet N Wild with kitschy cheap makeup bins because of this, not that this was a bad thing. I also stopped seeing Wet N Wild after Woolworths went out of business and I always thought that was a shame, an end of an era. So imagine my surprise when I came across this! I've been on the hunt for the perfect shade of purple eyeshadow for years. Sephora had an eyeshadow pencil that had the perfect shade for me. The color was great, but the application was a bit on the chalky side. Still, it never failed to get compliments everytime I left the house with it on. Sadly, it was discontinued and I only bought one. So when that ran out, I tried in vain for years to find a suitable replacement. I started just buying any purple that remotely matched from any brand just to see if it'd work. I came across this and was surprised that 1., Wet N Wild was still a thing and 2., the color looked promising. Knowing my history with Wet N Wild and its bargain bin legacy, I didn't have high expectations on its quality. I bought this and another brand with a similar color that cost three times as much. I put this on my right eyelid and the expensive one on my left and whoa.... This pencil is AMAZING! The color glided on like silk. It wasn't chalky or hard or anything. It felt almost creamy. The pigmentation is rich, one pass and it was opaque and popping. I was able to glide over my eyelid a second coat and it went on so smoothly. No skin tugging, no pigment chunks falling off the pencil. Two coats and I couldn't stop staring at my eyes. The color is amazing. It was so much more vibrant than the more expensive brand. My only regret is not stocking up on more of these when they were in stock. Wet N Wild really threw me for a loop. I was expecting the bargain bin quality of my youth but this outperformed all my other color pencils. And this was by far the cheapest!! It's amazing that they kept the bin prices but seriously stepped up the quality! I'm definitely buying more and trying their other colors!

This was a real surprise! Glides on smoothly, really lovely blue color and actually lasts. Price is unbelievable for the excellent quality.

This is the new love of my life! Pigment is so good. Application is very smooth and silk like finish. I want every color now. Completely 100 perfect satisfied! No eye irritation. Completely mess free. Very versatile and size is perfect to take anywhere you go!

I own many colors of these. The colors are bright and fun. The texture is creamy and smooth, easy to apply. They have a tendency to smudge so don't put them in an area of the eye where they might get wet. The wear is decent but not outstanding. Decent quality especially when bought on sale.

If you're a fan of liner/shadows from other brands, this is an excellent drugstore dupe. Wet n Wild has always been makeup that's within my price range, and they make consistently good products. While I love to splurge on luxury and prestige beauty, that's not possible very often given my limited budget. This is worth every penny! My only complaint is that it was hard to open the packaging, but that's due in part to my rheumatoid arthritis. I have broken the cap in the past, but they've since updated to make the packaging a little easier to work with. And if course the color is great, goes on without creasing, and lasts a long time.

well I originally loved this shadow...I placed it on the eye over concealer and than a primer ( used for years prior to trying this new shadow stick),..it blended out nicely ,,it dried down but not to a stiff and dry look..it stayed nourishing and creamy looking...I added my regular shadows and it looked gorgeous it melted into the skin and faded and blended out better than any other shadow stick I've tried in ages and ages...I was so happy with the look...I believe since I had a base on underneath that the color didn't start irritating my eye until later on..I also used it only on the outer half of the eye and outer corner so it was used sparingly.. I woke up with the red eyes and icky results of an allergy to carmine...I looked at the advertisement and it mistakenly shows "vegan"...going to the wet n wild website you can clearly see that one of the ingredients can be carmine(carmine is from the chochneal bug which has a bright red shell that is crushed and used as a coloring agent ..since it uses animal product they should not be advertising as vegan).......also , I went to the website for wet n wild and clearly the ingredients show that it may contain carmine... [+/- (MAY CONTAIN/PEUT CONTENIR): Iron Oxides/CI 77491, CI 77492, CI 77499, Titanium Dioxide/CI 77891, Mica, Carmine/CI 75470, Blue 1 Lake/CI 42090. I wish I could wear this but after seeing the website of wet n wild says it contains Carmine I am utterly shocked that they would not include this on their amazon page...maybe most of them are vegan ,,but not all of them are vegan,...luckily I don't have something important to do today or tomorrow and I can wait it out until my allergy subsides and my eyes go back to normal...I've had enough carmine allergic reactions to know the signs and symptoms . I am going to contact wet n wild at their headquarters and also here to alert them to the specific shadow that I used having Carmine ..I wish all companies would stop using carmine. other wise it was a really great shadow stick..I am going to have to try some of the other shades that from their own website state it doesn't contain carmine.

I have tried SO MANY purple eyeliners and cream shadows looking for one that matched Pravana Vivids Hair color in shade "Violet." THIS IS THE ONE. I use it to color in my roots between hair color appointments. You just do not know how hard it has been to find a matching shade. Almost every purple eye liner out there has a pink/red tint. This one LOOKS like it does but when you apply it, its a true blue purple color. I also like that it's a very thick pencil and soft, which makes it easy to apply directly to the hair.

I love this eyeshadow. This is my favorite color. I've ordered it several times and you can't beat the price. It was unavailable for awhile so I kept checking until it was back in stock. I will definitely order again.

Compré dos colores de este multi-stick, pero uno llegó roto. Intenté arreglarlo aplicando calor en la base y, aunque se fijó, se mueve un poco al usarlo. Aun así, el color de ambos es realmente bonito y favorecedor. Se aplica fácilmente, tanto en ojos, labios o como colorete en la cara, y la fórmula se siente suave y cómoda. Tengo piel sensible y no me ha causado ninguna reacción, lo que es un gran punto a favor. Además, la combinación de aceite de argán y vitamina E da sensación de hidratación sin dejar el producto pesado. En general, es un producto versátil y de buena calidad, aunque hay que tener cuidado con la fragilidad en el envío.

Beautiful colour multi stick. Product went on very smoothly and blended with ease using my fingers. Unfortunately after only a few moments on my eye I tested it on it became swollen so obviously something in the ingredients list doesn’t agree with my sensitive eyes. It was a lovely product if it wasn’t for this unfortunately.

Not quite as shiny as expected, but still gorgeous! I'll be ordering again.

Very nice colour I love it

The actual pigment pencil fell out of plastic and broke when I opened it.