The Catalyst: How to Change Anyone's Mind

If your daily struggles involve getting responses from people, this book is a must. If your struggle involves getting responses on your social media posts, this book is a must. If your struggle involves creating effective communication without spending too much money, this book is a must. I have read both the earlier books by Jonah Berger & was wondering if this book offers fresh ideas. I was surprised by the richness of the content, simplicity of writing and effectiveness of the suggestions. After finishing the book, we implemented the suggestions at our start-up with encouraging initial results. I ran a start-up primarily relying on the effectiveness of digital media to drive sales. I enthusiastically recommend this book.

Worth reading

It's a simple yet profound read, lays down reasons that prevent change and possible ways to work around them, I like the simplicity and breadth of the narrative but somewhere it hides the fact that one would have to practice these ideas in order to become a master catalyst.

Easy to read and grasp...Loads of practical insights on how to be a catalyst in your field...

Great read on how to influence teams and approach issues

Must Read... Very easy to understand.

If you've read Robert Cialdini or Malcolm Gladwell, this book might not have much more to offer. There is an interesting framework to guide your thought process. But that's all.The part about Corroborated Evidence was nice! Useful and new.

A really good book for aspiring entrepreneurs

Contenido interesante y aplicable. Buena impresión pero el cobertor del libro se le sale muy fácil.

Thai book is probably my favorite sales and life book - it is an easy read and has some compelling and excellent ideas and use cases on how people think and what can be done to include decisions.Solid for a parent or for anyone in sales.

R.E.D.U.C.E. resistance in life.

This is a must read one to anyone who's interested in engaging people:- Delivers clear and tangible insights on how decision making happens on people's minds and why working achieving goals aren't as straight forward (even when WE think there's an obvious path).

The book follows an interesting approach to persuasion that Zig Ziglar and Robert Cialdini fans will appreciate.