The Power of Potential: How a Nontraditional Workforce Can Lead You to Run Your Business Better Hardcover – 16 February 2023

This book not only deals with autism, but generally has great business advice.

The Power of Potential, by Thomas D’rei with Sara GraceThis is a terrific book about how Thomas D’rei and his dad built the Rising Tide Car Wash into a thriving business that builds community relations and awareness about autism. By the way, they also make your car “smell like a daisy”. What you see when you drive up to the wash is a sign- We put potential to work. Thomas’s early believers, Michael Alessandri, said “It is so much more than a car wash. It is actually, believe it or not, an international phenomenon in the autism community. During his lectures around the world, people him if he knows of the Rising Tide Car Wash all the time.I recommend this book if you are a wannabe entrepreneur and you have a vision to make delighted customers using a powerful workforce of humans with disabilities, this is the book.It is also one of the best business books if you are manager or leader of any size firm in any industry looking to expand your business with the hope of leveraging and growing a diverse work force.I have shared a number of other successful businesses that employ people with disabilities. The Rising Tide Car wash is employing over one hundred people and doubling and tripling his business because of it.Maybe it’s time your business did the same. Read his book and find out how.Johns Crazy SocksDani-MationBitty and BeauRising Tide Car WashThe Autism Advantage Entrepreneurial Rising Tide USmile BiscottiRising Above Bakery

This book is a story of how a family took over a struggling car wash and turned it into one of the worlds leading autism focused social enterprises. It covers business best practices and how to build systems & processes that work. There are numerous examples throughout that cover management tools like how to assess in the interview process, how to train & provide feedback, and how to empower your team. It’s a great template and use case not only for people interested in starting an autism centric business, but for anyone that is in a leadership role looking to get the best out of their team. Highly recommend!

This book shows how a social business is the best way to solve some of our societies more difficult problems. What Thomas and his father have done with their business is an inspiration not just for people wanting to make a difference in the Autism community, but for anyone who wants to make a difference through their business. This is the best book on social entrepreneurship or social enterprise I have ever read because it’s not just theory. They do it!This book also proves that doing good in your business first is good for business.

I’ve read a lot of business books that attempt to address systemization, culture and branding but none that address these topics as holistically as this book! It not only provides a unique angle on how you can improve your business but also provides real life examples everyone can relate to. I Highly recommended for anyone in a leadership role.