KISS Lift Up Complete Hair Bleach & Icy Silver Toner Kit, Gentle Conditioning Formula that Reduces Brassiness, Complete 6-Pc DIY Bleach Kit, ICE

This bleach is terrific, and you cannot beat the price! I only bleach the top half of my hair, but had enough left over to do all of it, which is about shoulder-length. My natural color is dark blonde- light brown (about a 7, maybe 6.5 with warm tones). Prior to bleaching, I had several shades of blue, plus violet and pink. So I did add some purple toner to the pink sections, in order to counteract the brassiness. I also left it on for closer to an hour. I did add conditioner to the mix to protect my hair as much as possible. I do not recommend adding heat when you're lightening. But I ultimately applied a lighter blue semi-permanent color after lightening, which turned out quite nicely! This brand also makes a silver version of the lightener called "Ice," which I recommend if you are trying to go to a cool color from a warm color. Overall, it's an excellent product that I will be purchasing again!

Photos are from before & after only using the bleach product - I went over the bleach afterwards because I did a bad job, but the bleach did its thing. I normally don’t post reviews but this is bleach, so I feel the more reviews, the better. For starters… I ordered 4 boxes for my hair. I got 4, but forgot I ordered 4 & instead of looking inside the entire packaging, thought I only got 2… so my results weren’t what they could have been. Hah! I had to apply sparingly since I thought I had less product. Dumb, dumb, dumb… But I took my hair from dark red to blond in a matter of minutes (I then went over it with another blond to even it out, because obviously it was terrible.) I haven’t bleached my hair since 2020 COVID, I know I rushed, know I didn’t part it well, but all in all… I didn’t lose any hair and it actually came out feeling softer. I’m not sure how others fried off their hair, but I’m sure it’s a matter of hair texture/thickness/time spent on hair. Best of luck… and don’t forget to look inside the box to make sure you get ALL the product haha.

FINALLY I found a hair bleach that WORKS! I have used mand different brands of beach & they usually end up having to get a toner to reach the color that I want. This was my first time using this brand & honestly didn't expect it to give me the color I wanted! I actually gave it a little "help" & it turned out PERFECT! I always add a little bit of coconut oil to the bleach to keep my hair from drying out. After it was time to wash out the bleach, I used my purple shampoo that I always use, only this time, I left the shampoo in my hair for a couple of hours, then washed it out & dried it. It came out platinum, just the perfect color I wanted! Also, it was so soft & zero damage. I will NEVER use any other bleach besides this one again as long as they make it! I could have gone to a salon & have it turn out more perfect!

I have natural black hair with some Grey's that I dye my natural color. I wanted to do something different that requires some bleaching, and this did awesome! I only left it on for 25 minutes because I didn't want to ruin my curls and it lift out SO MUCH! I still had a little brass, but that was because I didn't leave it in the full time. Will use again in a few days to finish it, but I'm so much more impressed than I thought I'd be!

It worked great if brought my hair to a nice golden blond colour in like 5-10 minutes it had a nice metallic sheen to my hair which I have never seen and feel a little confused about but I liked it and I added my blue dye and it turned out perfectly deep green! I would have added a picture of what it did by itself however I forgot to get pictures before I dyed it. My only thing is yes I know it's 40 developer it just felt like it worked very fast! Almost a little too fast for me but I also work kind of slow.