e.l.f. Lash 'N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Black

exactly the formula I've been looking for my whole life!! it gives such a light natural look while still lenghthing and curling. ive always hated mascara that goes on thick and clumps, but this goes on the lashes so buttery smooth and the brush doesn't hold so much formula that its just globs on your lashes where you cant even do a second coat (think telescopic lol). the brush is also great, the longer/more spaced out bristle side of the brush seperates the lashes without needing to go back in with another brush to separate them. overall highly recommend to anyone! in the picture im wearing the brown color with 2 coats.

I have horrible lashes. Barely there and grow in pointing down and sideways! Finally found a serum to make them longer and lay straight, but I couldn't find a mascara to give them length and curl.This stuff is AMAZING! I no more put it on and I could actually see my lashes curl! I only had it on long enough for a quick try out, so I can't speak to endurance, flaking etc... But what I've seen I love! I bought a high end tubing mascara to try at the same time and this beat the high end product hands down! Not a single clump! Will try to update when I've worn it longer.

Pretty good mascara if you dont like clumps. Its not that great for a dramatic look and to build up lashs but its super great at no clumps.

This is a great mascara. I actually really like it. & that's saying something, because I am extremely picky & hard to please when it comes to my mascara. The only thing I don't like is the fact that I can't seem to find a waterproof version. But that has nothing to do with the quality, which is surprisingly a 9-9.5/10. The price is a 10/10. Very affordable. & the actual functionality of the product is very nice- it elongates my lashes, separates them (definitely no clumps). It could be more buildable, I suppose. But, clearly that's not an issue for me personally. I just wish it came in waterproof, too. I think every single mascara should automatically come with the option of waterproof and not waterproof. That should just be a given with every single kind that exists. Lol. Anyhow, I really like this particular mascara & I have to recommend it. I don't think I've ever been able to write such a positive review on mascara before. Honestly. Hope it helps!

I really like this alot. I have short & somewhat sparse lashes, plus my eyes are sensitive. This mascara lengthens & makes my lashes look fuller. It does not irritate my syes in the least. The best part is it stays on & I dont have any smudges at all by the end of the day. The price is super & well worth. I will continue to use this mascara for sure!

I’m going back to RollerLash. I love Elf’s tub mascara for thickness and times when I’m likely to cry. This is nice mascara, however it doesn’t maintain the hold as much as my former product.

Tried this mascara. Price was right. WOW, loved how it separated the lashes and how easy it was to apply the mascara. It did not flake off during the day, but came off at night with a warm wash cloth. So great that I already bought my second one. Before I was using Chanel, and ran out. Picked my first tube of ELF at the grocery store as I was desperate. So impressed that I ordered this now when I ran out again...Great value but even a better product. This is my go to brand for mascara now!

This mascara is awsome,cruelty free ,great coverage,no clumping and its only $6!! . My eyelashes are short and straight ,sometimes turning down ugh. But this mascara does turn them up. I love it and will order again absolutely.