Goldie LocksAnti-Frizz Smoothing Cream | Improves Strand Strength & Elasticity | Locks Out Frizz for Brilliant Shine | Extension & Hair Color Safe, 5.1 Fl Oz

This is the first time I've use this brand's product and found that this smoothing cream did a very good job with my wavy (and sometimes very frizzy) hair. I've used this product as a smoothing cream (to minimize frizz), as a creeping serum prior to straightening it and also have tried on towel dried hair to maintain my curls.So far, I think that this smoothing cream worked very well on my hair. I think my favorite way to use was using on my hair after towel drying it: As it left my wavy hair looking smooth and my waves appeared more defined: It also substantially reduced any frizz and left me with some '90's waves/curls (it very much enhanced my curl shape). I also thought it did a good job as an anti-frizz serum (I've used the morning after washing my hair to control the frizz and shape of my hair). It did decent job prepping my hair for straighten and I did notice that I did not have as many fly-aways as usual and my hair looked shinier after straightening. It didn't feel to thick nor did it cause heaviness on my hair.I liked the scent and feel of this product., which I believe was strawberry. The ingredients also say that it has raspberry , aloe vera and carrot seed. Another plus is that it is vegan, cruelty free, free of paragons, sulfates , gluten and such. As a result, the price point is high: But, I think it's worth the results and the investment as this is a multi-purpose product. I will be trying out their other products, since I really liked this smoothing cream.

So first thing is that this product definitely works for me. I have thick straight Asian hair that has gotten more coarse as I've gotten older, so I've tried a lot of smoothing treatments and conditioners to get that sleek look. Lately, I've settled on a popular $5 Garnier Fructis leave in conditioner that works okay. This stuff works better. The $5 stuff works well enough if I use it before styling my hair, but doesn't do much when I air dry. This Goldie Locks product worked both with the hair dryer and with air drying. Even air dried, I could feel that it removed a lot of that frizzy/coarse volume and my hair just settled nicer. And it works well as a pre-blow dry product to give a sleek look.I basically used it like a leave-in conditioner and put it in towel dried hair. A trick I've picked up is to use a dime size amount and then spray a puddle of water onto it, then rub it between my hands. The water helps thin the product and make it easier to spread through my hair. I also applied a little more when my hair was almost dry and that smoothed it even more. The smell is straight up pina coladas to me, which is delicious. My only hesitation is the price. Given my current product is $5 for the same size bottle, I hesitate whether this is worth 9 times more. It's certainly more effective and will last a while, so I'd definitely consider it.

This cream is lightweight and works perfectly at smoothing my and my child’s naturally curly hair, so we are able to have frizz free spirals. The product smells nice, and I love that it has a pump to make it easier to get the perfect amount each time!

I'm as low maintenance as possible with my hair care regimen. I typically use leave in conditioner and some texture/wave enhancing products, so this smoothing cream caught my eye. It's very alright. I wouldn't reorder since I haven't found much value in it.Pros:- Cruelty free- Fairly subtle scent- Slightly smoothingCons:- No usage info on bottle, only in listing- Takes a few pumps to get enough product- Hasn't helped waves/curls, seems to weight ends down a bit- My bottle arrived with scuffs/a bit dirtyI'm not used to "luxury," brands, but I'm a smidge disappointed in this and don't think it lives up to the hype.

I recently tried this leave in cream and I'm thrilled with the results! This is a game-changer for my hair. It effectively smooths strands, locks out frizz, and leaves my hair looking shiny and healthy.I love that this cream also improves the strength and elasticity of my hair, making it feel more resilient and less prone to breakage. It's also safe for use on hair extensions and colored hair, which is a huge plus for me.The consistency of the cream is perfect, not too heavy or greasy, and it easily spreads through my hair without weighing it down. The scent is pleasant and not overpowering.I've noticed a significant reduction in frizz and my hair looks much smoother and more manageable after using this product. It has become a staple in my hair care routine, and I highly recommend it to anyone seeking an effective anti-frizz solution that also adds shine and improves the health of their hair.

I received this item dirty and damaged

This cream has a light texture yet moisturizing and does help with taming frizz. It smells very pleasant. The cream itself it is lightly shimmering but I don't notice that on my hair.

My biggest problem with this anti frizz/smoothing cream is that I have not a clear idea of how to use it. The bottle has no instructions whatsoever. It only has a list of ingredients, the usual warnings and a list of expected results. The rest, I guess I am supposed to guess: is this product intended to be used in the shower (as a conditioner), is it a leave-in conditioner, is it meant to be used on dry hair or is it for towel dry hair? I also see that this one is supposed to protect from UV radiation but is it heat protectant, is it activated by heat? Who knows?So, I have been using this cream (or should I say experimenting with it) as a pre-styling product, I have applied it on my towel dried hair, combined with a heat protectant, and then blow dried my hair.The results (keep in mind that I already combined it with another styling product): Frizz is completely under control, hair feels really smooth and silky but not weighted down. Blow dries are 10/10 and stays smooth until next shampoo.I can't put my hair strand under a microscope but I see a noticeable shine, wich I think, it means hair is well hydrated.In terms of before and after, definitely nothing as dramatic as the comparison in picture on the website. It is ok.