The Sales Enablement Playbook

The Sales Enablement Playbook is an excellent read. It explains the concepts and provides a logical framework. I see its value as a practical book for 'doers' who are involved (or are considering being involved) in sales enablement. It is well laid out, and the strong typeface for different sections within the chapters, helps to break up the content making it easy to understand and also access again what you have previously read. At the end of each chapter, the key takeaways, 'Metrics', and 'Plays in Brief,' encourage and ' enable' the reader to get started with more confidence.Sales Enablement as a subject, has a reputation for being somewhat confusing and misunderstood. While there is a lot of excellent information available for researchers in the form of webinars, ebooks and white papers, (mainly provided by the software companies), I have found that it is also necessary to have an independent framework which puts everything else in perspective. In summary, 'The Sales Enablement Playbook' provides clarity on the subject and shows the way forward.

This is one of the best sales books I have read in many years. It is well written, but in a very accessible style, and without being glib or low brow.It deals in serious issues and clearly defines the main themes which are central to the emerging profession of Sales Enablement. One of the things that I particularly liked about this book is the fact that it doesn't just talk the talk, it also walks the walk, by providing lots of real life practical tips that any sales enablement leader can apply, from easy immediate hacks for prospecting using online tools , to longer term strategic initiatives, such as recruitment and organisation of an effective sales force. If you are involved in sales enablement or leadership I would recommend this book, you cannot fail to learn something from it.

Every professional in sales enablement needs to buy and read this book. A go to filled with best practice, insights and it is well-written.

Great content.structured, clear and easy to apply. The final chapter briefs are great to put the Learnings in Practice '

- I loved the way author writes. It is always straight to the point without mentioning things that aren’t useful- a lot of references to additional things you can study to get more information about related topics- this is definitely a book for a person who is thinking on how to better structure the sales process. It does have insights about other areas too and what a sales person has to do to close a sales, for example. Though the nature of the book is more towards the things which are important to increase sales in an organization that is small-medium, medium or big.

Great value in this little paperback! Easy to read, peppered with humour throughout and filled not only with great ideas/advice/insights but with suggestions for metrics at every stage. It sits in my desk at work and I leaf through it daily as I continue build out my strategic enablement plan! Thanks Cory :)

Every sales person must read this book.Excellent observation in the sales process.Awesome suggestions and solutions for the hurdles from the lead generation to closure.I am at most happy after reading this book.

This a great read for anyone leading a sales team and also any leader who is looking to bring a culture of enablement to their organization. Cory and Hilmon bring great insights in every chapter. Best of all it's all very digestible and actionable.