The Ultimate B2B Marketing List : 200+ Tactics You Need to Try

Boom! Surely the winner of practitioners handbook of the years 2023.This book is refreshing. Many B2B marketing writers gravitate towards art and theories. Not only has Jessica managed to be factual, rigorous and scientific in her approach; she has also managed to capture the Zeitgeist by spending considerable effort on GenerativeAI. Written by a thought-leader in this space, the book is an easy, fluid read. You think it leans towards common concepts until something captures you that makes you realize their is real experience and practice behind it. She evaluates, tools, gives step-by-step guidelines, talks about tricks of the trade, pitfalls to avoid and generously shares best practices. Written with empathy, there is something for everyone. Early demand gen pros, managers, Asian marketing professionals, and marketers writ large.

I just had the privilege of reading “The Ultimate B2B Marketing List - 200+ Innovative Tactics You Need To Try” written by Jessica Schwarze, and all I can say is “WOW”. Being in the Sales & Marketing business for over 35 years, I thought I had a pretty good handle on this side of the business, & the importance of the alignment between sales and marketing organizations within companies. After reading Jessica’s book, clearly I am not up to speed.Chalked full of unique ideas and reminders of what great B2B Marketer’s should be doing, the gold nuggets found between the covers of this book are invaluable components to be incorporated into any B2B companies go-to-market plan. Not only for the marketing teams use, but for the sales teams as well.Congratulations Jessica … You provided the key ingredients to the “secret sauce” of B2B Marketing.Two words … Simply Awesome!!

Despite being the author's brother, I am also a B2B business owner who mainly relies on word of mouth to drive business, and I found many practical hacks in this book that I can implement right away. The ChatGPT Guide for Marketing and the extensive list of free tools to optimize our website were especially valuable. Email Marketing Tactics also provided a lot of insights to drive growth. This book serves as a fantastic reference for us to take our business to the next level.

This book is a must-read. Although I've only read about 50 pages so far, I love the amount of valuable information it contains. I'm taking my time to process all the insights and figure out how to apply them to my work. I'm eager to continue reading and hungry for more knowledge! I highly recommend this book to any driven B2B marketer

Enjoyed reading this new book. As a seasoned B2B marketer, I rarely come across books that are actionable and written by an author who “walked the walk” and not just a hypothesized theory. Loved the AI focused tools too, ChatGPT, this book is my new go-to experiments and best practices. Recommended!

This book is not filled with outdated B2B theories and airy-fairy nonsense. Instead, it offers concise, hard-hitting, and no-holds-barred tactics that have been street-tested and proven effective. The book is absolutely fantastic for practical tips that can be applied right away!

In your GTM strategy and execution, a lot of things need to be considered: targeting the right customer segments, being clear about your value proposition, using the right channels. Finding the right mix of all of this, isn't always an easy undertaking especially when you work across the globe.I have thoroughly enjoyed reading this book, not just because I have great admiration for Jessica pulling this book off (she talked about it and she did it!), but because I have greatest respect for the content, the assembly of practical tips to incorporate some great learnings in your day to day lead generation challenge. Thanks for sharing your experience with us and keep the newsletters coming!

I found this book to be very informative and packed with valuable insights. It provided me with a lot of great tips and information that I can use in my marketing and sales work. I really enjoyed reading it and would highly recommend it to anyone in marketing or B2B!

I don't usually recommend books as everyone has varied taste. I have also ordered books, never read and kept it dusty still as a brand new book too. I, however came across a post by Jessica Schwarze who recently launched her new book on The Ultimate B2B Marketing List: 200+ Innovative tactics you need to try (Don't ask what is everybody doing, instead ask: What is Nobody doing?) and thought, what the heck, let me try and get it since its a female marketing leader who launched it (everyone who knows me, would know Im all about women empowerment anyday, everyday) and I wanted to support. Received the book, and damn, this is honestly, one of the best books I've read in a long time that relates to actual B2B marketing. Some things written are stuff that I have actually told people from my perspective, and it felt so good that someone actually agreed with it and wrote about it. I actually even started to try a couple of the recommended tactics (hint:AI) in a marketing mindset and am truly blown away! Seriously, if you want to be different, out of the box, challenging the norm - get this book :) Jessica, this book is Gold!

As a B2B business owner, I found this book to be incredibly valuable for improving my company's marketing efforts. The author presents a range of tactics that are easy to understand and implement quickly. However, as someone who is not a marketing practitioner, I would have appreciated more examples or perhaps some screenshots to provide greater clarity for some of the more complex concepts. Despite this, the book has proven to be a great resource for me, and I recommend it to fellow B2B business owners looking to enhance their marketing strategies.

The author has painstakingly compiled a comprehensive list of marketing tactics that all b2b marketers must know.Great for beginners and experienced marketers alike - a must have book in your marketing toolkit!

This book offers lots of actionable tips that can be easily put into practice. After reading, I felt inspired! I es[pecially love the ChatGPT hacks!

You can tell this book is written by an actual practitioner with very many innovative tips, tricks, and hacks. This book will help B2B Marketers a lot!