Double Your Price: The Strategy and Tactics of Smart Pricing: The Pricing Book_p

This book is an excellent read and completely changes your mindset by drilling straight down to the root of a typical founder’s fears and uncertainties around pricing. As an entrepreneur, I felt so enlightened and empowered by this book because it taught me that accurate pricing is vital for present and future business success. Many thanks to the brilliant author for an excellent book and a new way of thinking!

I found that Double Your Price gives you invaluable and clear insights into the psychology and strategy of pricing. This book is a very interesting and engaging read and, as an SME owner, I have found that I now have a far greater understanding of the considerations that should be made when reviewing pricing. I would strongly recommend this book to anyone involved in price setting.

Professor David Falzani has contributed an outstanding read to the under-represented business topic of strategic, "smart" pricing. This practical and easily comprehensible business book has insights that will apply to large corporations, SMEs and start-ups alike with helpful real-world examples and case-studies spanning sectors such as retail, aviation, healthcare, and technology. Highly recommended for any entrepreneur, owner or manager seeking the tools to develop and/or maintain successful and sustainable businesses.

I am really pleased with this book and it has by far exceeded my expectations. It is such an insightful and pragmatic guide to pricing that is both engaging and accessible for entrepreneurs like me for whom everything finance does not come naturally. Strong recommended!

I’ve thoroughly enjoyed reading this book, time and again I came across new and intriguing ideas within its pages. It’s a book with a practical approach, its feet planted on the ground, and a really refreshing vision. There are copious amounts of suggestions and exercises for businesses that want to grow and succeed - if that’s you then read this, there’ll be something in this book your business can use to its benefit - I’ve had so many light-bulb moments and been surprised by what I didn’t previously know, it’s really ignited my imagination about what’s possible with my prices, and given me equally valuable insights into the prices of others!

Really insightful and thought provoking. This book has reenforced my concern that many early stage and developing companies do not apply sufficient thought, analysis, understanding and insight into their pricing decisions. I have taken away many practical ideas as to how improve the performance of the companies I work with.

David's writing is clear, well researched and clearly draws on his wealth of experience in the business world. As an SME owner the book has changed the way I look at pricing and will surely prove invaluable as my first retail venture launches later in 2023. Whether you are just starting out or are struggling to achieve sustainable growth, this book is required reading.

This is an excellent addition to the business book stable, being an approachable analysis of pricing. This much overlooked subject is given a serious appraisal in this very readable volume. While giving a rigorous analysis of the subject, Professor Falzani has managed to produce an enjoyable read as well as keeping the book to a sensible length.This is a must-read for anyone involved in price setting. It is relevant across all sectors, and from start-up to mature business.