---
product_id: 51730214
title: "L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 4.013, Paris"
brand: "l'oreal paris"
price: "1272147₫"
currency: VND
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.vn/products/51730214-loreal-paris-preference-hair-dye-long-lasting-luminous-permanent-hair
store_origin: VN
region: Vietnam
---

# precious flower oils UV-filter shine protection 100% grey coverage L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 4.013, Paris

**Brand:** l'oreal paris
**Price:** 1272147₫
**Availability:** ✅ In Stock

## Summary

> ✨ Own your glow with Parisian perfection!

## Quick Answers

- **What is this?** L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 4.013, Paris by l'oreal paris
- **How much does it cost?** 1272147₫ with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vn](https://www.desertcart.vn/products/51730214-loreal-paris-preference-hair-dye-long-lasting-luminous-permanent-hair)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Complete Care Kit:** Includes colorant, developer, nourishing conditioner, and gloves for a salon-quality experience at home.
- • **Fade-Defying Radiance:** Luminous gel formula locks in vibrant, multi-tonal color for up to 8 weeks.
- • **Ultimate Grey Coverage:** Permanent formula ensures flawless, full grey coverage with a natural finish.
- • **Natural Tone Intensifier:** Infused with precious flower oils to enhance and deepen your hair’s natural hues.
- • **Shine Protect Technology:** Conditioner enriched with UV filter and Vitamin E preserves your hair’s glossy, healthy look.

## Overview

L'Oreal Paris Preference Hair Dye in shade 4.013 Paris delivers permanent, fade-defying color with 100% grey coverage. Its translucent gel formula enriched with precious flower oils intensifies natural tones while the included shine protect conditioner with UV filter and Vitamin E locks in luminous, multi-dimensional color for up to 8 weeks. The complete at-home kit ensures a professional finish with nourishing care and easy application.

## Description

Product Description L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Ingredients 1242551 - Colourant Gel: Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Toluene-2,5-Diamine, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, Sodium Metabisulfite, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCL, Thioglycerin, Ammonium Acetate, 2-Methylresorcinol, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C234356/1). 1152439 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202318/2) 1217043 A - Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C232981/1). 1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil. (F.I.L. C234136/1) P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Follow the instructions on the package, skin test 48 hours before use, 1. Use gloves and pour the dye bottle into the developer bottle and shake to mix evenly, 2. Apply color and leave to work for the recommended time, 3. Follow with conditioner and rinse. Safety Warning For external use only. See more

Review: Darker than pics initially, does lighten after washing hair a few times - I always use loreal hair colour. I wanted a more natural blonde so chose this colour. Initially was rather dark more of a tawny blonde, but soon lightened up after a few hair washes to a natural light blonde. Delighted with colour as i felt the previous excellence blondes i was using were looking more silvery than blonde. Leaves hair feeling silky, with a thicker fuller appearance and in great condition.
Review: Leaves hair feeling lovely - Love the colour and that it covers my many greys completely leaving me a perfect 'natural ' brunette 😀 , also love that the gloves are actually big enough for my hands because somehow my reasonably small hands can struggle to fit in other brands gloves. Finally I love that both the applicator and dye bottles have screw tops so you don't have to worry if you accidentally knock them over when the lids are on.

## Features

- Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, colour lock conditioner and disposable gloves
- Translucent gel formula with precious flower oils for a beautiful shade with luminous reflects, Intensifies the natural tones of your hair colour, For an intense natural colour with permanent results
- Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse
- Creates lustrous fade-defying shades with light-reflecting colours, Includes a nourishing shine protect conditioner with UV-filter and Vitamin E
- Contents: 1x L'Oréal Paris Preference permanent hair colour in 4.013 Paris, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0054VBVA8 |
| ASIN  | B0054VBVA8 |
| Best Sellers Rank | 4,964 in Beauty ( See Top 100 in Beauty ) 71 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Colour | PARIS 4.01 |
| Customer Reviews | 4.3 4.3 out of 5 stars (1,254) |
| Customer reviews | 4.3 4.3 out of 5 stars (1,254) |
| Date First Available | 11 Oct. 2010 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Format | Gel |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 6 x 4 x 20 centimetres |
| Item model number | 3268349 |
| Item model number  | 3268349 |
| Item weight | 250 Grams |
| Language | English |
| Language  | English |
| Manufacturer | L'Oréal |
| Manufacturer  | L'Oréal |
| Package Weight | 0.25 Kilograms |
| Package dimensions | 16.9 x 9.6 x 6.4 centimetres |
| Product Dimensions | 6 x 4 x 20 cm; 250 g |
| Product Dimensions  | 6 x 4 x 20 cm; 250 g |
| Skin type | Normal |
| Speciality | Natural |
| Target audience | women |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** PARIS 4.01
- **Hair type:** All
- **Item form:** Gel
- **Material Type Free:** Ammonia Free
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Tube
- **Product benefits:** Covers grey hair and highlights natural brown hair color
- **Unit count:** 1.0 count

## Images

![L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 4.013, Paris - Image 1](https://m.media-amazon.com/images/I/612+AaJv+HL.jpg)
![L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 4.013, Paris - Image 2](https://m.media-amazon.com/images/I/61cjHmZfDlL.jpg)
![L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 4.013, Paris - Image 3](https://m.media-amazon.com/images/I/714jf79Vi1L.jpg)
![L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 4.013, Paris - Image 4](https://m.media-amazon.com/images/I/717+VY-4AJL.jpg)
![L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 4.013, Paris - Image 5](https://m.media-amazon.com/images/I/71ILO8SMuPL.jpg)

## Questions & Answers

**Q: How long does this hair colour last?**
A: Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

**Q: Can I use this to cover my grey roots?**
A: Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

**Q: How do I choose the right shade?**
A: We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Darker than pics initially, does lighten after washing hair a few times
*by A***R on 28 June 2025*

I always use loreal hair colour. I wanted a more natural blonde so chose this colour. Initially was rather dark more of a tawny blonde, but soon lightened up after a few hair washes to a natural light blonde. Delighted with colour as i felt the previous excellence blondes i was using were looking more silvery than blonde. Leaves hair feeling silky, with a thicker fuller appearance and in great condition.

### ⭐⭐⭐⭐⭐ Leaves hair feeling lovely
*by L***O on 25 February 2025*

Love the colour and that it covers my many greys completely leaving me a perfect 'natural ' brunette 😀 , also love that the gloves are actually big enough for my hands because somehow my reasonably small hands can struggle to fit in other brands gloves. Finally I love that both the applicator and dye bottles have screw tops so you don't have to worry if you accidentally knock them over when the lids are on.

### ⭐⭐⭐⭐⭐ Beautiful colour and hair condition!
*by M***S on 22 September 2023*

Easy to apply, plenty for my long mid brown hair. Left on for 25 mins, a strong smell but not unpleasant. So very happy with the warm & vibrant colour! But also so happy with the condition of my hair afterwards. Silky smooth and has really sorted out my drier ends. Only criticism is the gloves in the box. They are too small.

## Frequently Bought Together

- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 4.013, Paris
- Eylure Dybrow Permanent Tint for Brows Dye Kit Black (Packaging may vary) 5ML

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*Product available on Desertcart Vietnam*
*Store origin: VN*
*Last updated: 2026-01-29*