Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas (BUSINESS BOOKS)

I think this book is a great tool for creative writing of headlines. I set myself a target of 100 and write as many as I can on my own then I get this book out (and also words that sell by a different author). I usually get to about 60 on my own and then this book just helps trigger a fantastic flow of other ideas. I would definitely recommend it if you are writing sales letters whether for post or online.

Writing marketing text? Buy it! It saves hours of time, painfully racking your brains and over use of a thesaurus - everyone will think you are the go-to marketing guru! Easy to use, clearly defined sections, good choice of mediums - up your game with this book and help your marketing stand out from the flock!

Not the only book of its type available, but can you have too many sources of inspiration when wring copy? Actually, I find you can, but this one is good. It's very well laid out with different attribute types - beauty, health etc.- and appropriate lists of phrases relevant to each. Makes finding the ideal phrases very easy.

Good as complement of another book "Words That Sell".

Great book , bought as a gift

Really useful for those working in the advertising and marketing industry and quite funny in places. Be careful of some lines.

I bought Words That Sell sometime ago and this is also great to pick up for inspiration when needed.

Firstly get 'Words that Sell' instead. This is just page after page of every day phrases with little thought as to whether they are any good or not. Examples 'If you want to make a particularly good impression' 'Makes quick work of even the toughest jobs'. Neither would ever be used by anyone who know what they are doing and neither apply to this book. Just Don't Ok!!

Six Seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you you've made your sale. Use the wrong one, and you've lost your opportunity...maybe forever.Choosing the right phrase or slogan is vital to your success. And so is this book. It is the ultimate resource for anyone needing hands-on, instant access to key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organised by category...indexed and cross-referenced for ease of use...loaded with expert advise on how to write copy that sells, this book covers everything including those hard-to-describe product and service qualities and those product/service attributes those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describes service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you 'll find: (1). 5000+ sales phrases for consumer and business-to-business products and services; (2). A copywriter's primer called "10 Basic Rules of Copywriting," with insider tips on usage; (3). A special section on the seven steps to writing winning slogans; and (4). Expert advice on how to target your message to specific audiences. Whether you sell products, ideas, or services...whether you are a novice or an old pro...this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With this book at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."

This is a great reference to help you start, get unstuck or percolate ideas for writing. Excellent companion to the simile reference "As One Mad with Wine..."

Great to use in conjunction with AI websites to come up with a great write-up!

Excellent tool, I use it often!

I've had this for some time, finally getting around to writing a review. Found it very useful for writing marketing emails, when I can't think of the right word, or to get ideas for different words and phrases. Same goes for writing sales copy and lord knows I could use some help in that department. I like how the book is broken down into sections, making it much easier to find what I need. Well worth the price and something I refer to often. Would buy again.