---
product_id: 499034491
title: "Sony Alpha 7 IV Interchangeable Mirrorless Full-Frame Camera with 28-70mm Zoom Lens"
brand: "sony"
price: "159212122₫"
currency: VND
in_stock: true
reviews_count: 6
category: "Sony"
url: https://www.desertcart.vn/products/499034491-sony-alpha-7-iv-interchangeable-mirrorless-full-frame-camera-28
store_origin: VN
region: Vietnam
---

# 8x faster BIONZ XR processor 4K 60p 10-bit video 33MP full-frame sensor Sony Alpha 7 IV Interchangeable Mirrorless Full-Frame Camera with 28-70mm Zoom Lens

**Brand:** sony
**Price:** 159212122₫
**Availability:** ✅ In Stock

## Summary

> 🚀 Elevate your creative game with Sony Alpha 7 IV — where pro meets next-level innovation!

## Quick Answers

- **What is this?** Sony Alpha 7 IV Interchangeable Mirrorless Full-Frame Camera with 28-70mm Zoom Lens by sony
- **How much does it cost?** 159212122₫ with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vn](https://www.desertcart.vn/products/499034491-sony-alpha-7-iv-interchangeable-mirrorless-full-frame-camera-28)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Next-Gen Speed:** Experience lightning-fast image processing with the 8x more powerful BIONZ XR engine.
- • **Pro-Grade Color:** Capture true-to-life hues effortlessly with Sony’s signature S-Cinetone color profile.
- • **Hybrid Powerhouse:** Seamlessly switch between stunning 33MP photos and cinema-grade 4K 60p video.
- • **Built for Creators:** Lightweight yet robust at 955g, perfect for on-the-go professionals and live streaming.
- • **Unmatched Autofocus:** 693 autofocus points with industry-leading eye tracking for razor-sharp shots every time.

## Overview

The Sony Alpha 7 IV is a versatile full-frame mirrorless camera featuring a 33MP back-illuminated CMOS sensor and an 8x faster BIONZ XR processor. It delivers professional-grade 4K 60p 10-bit video with full pixel readout and advanced autofocus with 693 points and eye tracking. Designed for hybrid photo and video creators, it offers exceptional color accuracy with S-Cinetone and a lightweight build at 955 grams, making it ideal for both studio and run-and-gun shooting.

## Description

The α7 IV is a truly hybrid camera with both high-resolution 33MP stills and up to 4K 60p video for photo and movie creators, with additional features for live streaming and real-time content sharing.

Review: Great camera - Great one
Review: Once again Sony proves to be the true leader of the hybrid/mirrorless cameras evolution race! This camera is an affordable alternative to A7s3, which allows good quality photos with its 33MP sensor as well as equivalent to its elder brothers' (A7R4, A7s3, FX3) video capabilities (cuz let's face it no one uses these cameras for external-raw on serious projects). At that price, this camera is a real tool that actually gets the job done and gets you the paycheck, everything else is for youtube tech reviewers, hobbyists and collectors. Many criticize sony for saving on some features such as custom luts, heavy codecs, and monitoring capabilities, I think the situation here is similar to what happens in the world of mobile phones - iPhone just works despite all of its limitations, and Android manufacturers just throw more features and hardware to make a good impression. As for this particular camera, it's like a sequel to Avatar... after A73 everyone expected it to be better in every regard, and that's exactly what Sony did. Its 10bit, its ALL-INTRA, its got h265 codec, its got the best eye tracking AF in the industry, its got slog3 and scinetone. There's just not much room to improve to impress customers anymore! I see thermals on this camera are often criticized here. I tell you this; the only occasion where I had it overheating was a 6-hour straight interview, which we shot in one piece in 4K 10bit 422. It overheated 2 times that day. 6 hours! For run-and-gun type of shoots, it never overheats. Also a lot of negative comments from people who clearly have no idea how to use a professional camera. They complain about "sensor issues" and "bending" while they shoot with fluorescent light at 30fps and their shutter at 1/250, they complain about overheating without even checking the "High temperature" menu, they argue that a 33PM sensor should allow 60fps from the full size of the sensor... To all buyers I'd suggest taking it for what it is - $2500 FF camera, that does 33MP photos and 10 bit FF video in codecs comparable to prores all this with the industry's leading autofocus capabilities. Amazing camera ...as expected! Had to wait for my copy for 2 months after the preorder upon release though.

## Features

- 33MP full-frame Exmor R back-illuminated CMOS sensor
- 8x more powerful, next generation BIONZ XR image processing engine
- Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats
- 7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
- Beautiful color expression made simple with S-Cinetone color profile
- Item weight: 955.0 grams

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09JZRWRJN |
| Aperture Modes | F3.5 |
| Autofocus Points | 693 |
| Batteries | 1 Lithium Ion batteries required. (included) |
| Best Sellers Rank | 31,053 in Electronics & Photo ( See Top 100 in Electronics & Photo ) 75 in Mirrorless Cameras |
| Brand | Sony |
| Camera Lens | 28 to 70mm |
| Colour | Black |
| Continuous shooting speed | 10 FPS |
| Customer Reviews | 4.6 4.6 out of 5 stars (1,033) |
| Date First Available | 21 Oct. 2021 |
| Effective still resolution | 33 Pixels |
| Expanded ISO Maximum | 204800 |
| Focus type | Auto Focus |
| Guaranteed software updates until | unknown |
| Has image stabilisation | Yes |
| ISO Range | Auto, 100-51200 |
| Included components | Camera Body & Lens |
| Item Weight | 955 Grams |
| Item model number | ILCE7M4K/B |
| Lens Design | Zoom |
| Max Focal Length | 70 Millimeters |
| Maximum Format Size | Full Frame |
| Maximum shutter speed | 1/8000 Seconds |
| Memory Slots Available | 2 |
| Min Focal Length | 28 Millimeters |
| Minimum shutter speed | 30 Seconds |
| Model year | 2021 |
| Package Dimensions L x W x H | 27 x 16.9 x 16.3 centimetres |
| Package Weight | 1.52 Kilograms |
| Part number | ILCE7M4K/B |
| Photo Filter Thread Size | 55 Millimetres |
| Plug profile | 1 x Hot Shoe Holder |
| Product Dimensions L x W x H | 26.9 x 16.5 x 17 centimetres |
| Style | Body only |
| Viewfinder Magnification | 0.78x |
| Water Resistance Level | Not Water Resistant |
| Zoom Type | Digital Zoom |

## Product Details

- **Aspect ratio:** 16:9
- **Compatible mountings:** Sony E
- **Expanded ISO minimum:** 100
- **Image stabilisation:** Sensor-shift
- **Maximum aperture:** 3.5 f
- **Maximum focal length:** 70 Millimeters
- **Metering description:** Centre-weighted average, highlighted, multiple, weighted
- **Optical zoom:** 2.5 x
- **Photo sensor technology:** CMOS
- **Supported file format:** JPEG, Raw, HEIF

## Images

![Sony Alpha 7 IV Interchangeable Mirrorless Full-Frame Camera with 28-70mm Zoom Lens - Image 1](https://m.media-amazon.com/images/I/81jlDvZPMnL.jpg)

## Questions & Answers

**Q: What’s in the box?**
A: What's In The Box
NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
AC Adapter and Power Cord
ALC-B1EM Body Cap for E-Mount Cameras
Shoulder Strap
Accessory Shoe Cap
Eyepiece Cup
USB Type-C to Type-A Cable
Limited 1-Year Warranty

**Q: Can i use my nikon 24mm 1.4 af len on this sony a7? thanks**
A: No, not natively. You may want to look into adapters but even then, results and performance may vary.

**Q: Is real-time eye-AF requiring to press the shutter bottom or it is activated automatically for tracking human or animal?**
A: Sony's commitment to customer satisfaction is our top priority. You need to depress the shutter button to engage the AF. Sony Social Support - Andy

**Q: Hi, is this the sony a7riv?**
A: Thank you for reaching out to us. Sony's commitment to customer satisfaction is our top priority. The camera listed is not the Sony a7RIV. The listed camera is the Sony ILCE7M4 is a Full-frame Mirrorless Interchangeable Lens Camera. Hybrid 33MP up to 10FPS, up to 4K 60p, 7k oversmpled for 4K 30p, 5-axis stabilization. 
The a7RIVa (ILCE7RM4A) is a Full-frame Mirrorless Interchangeable Lens Camera with High Resolution 61MP up to 10FPS with AF/AE tracking, 4K 60p, 5.76 mega-dot EVF

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great camera
*by G***V on 18 October 2025*

Great one

### ⭐⭐⭐⭐⭐ Review
*by V***L on 8 February 2023*

Once again Sony proves to be the true leader of the hybrid/mirrorless cameras evolution race! This camera is an affordable alternative to A7s3, which allows good quality photos with its 33MP sensor as well as equivalent to its elder brothers' (A7R4, A7s3, FX3) video capabilities (cuz let's face it no one uses these cameras for external-raw on serious projects). At that price, this camera is a real tool that actually gets the job done and gets you the paycheck, everything else is for youtube tech reviewers, hobbyists and collectors. Many criticize sony for saving on some features such as custom luts, heavy codecs, and monitoring capabilities, I think the situation here is similar to what happens in the world of mobile phones - iPhone just works despite all of its limitations, and Android manufacturers just throw more features and hardware to make a good impression. As for this particular camera, it's like a sequel to Avatar... after A73 everyone expected it to be better in every regard, and that's exactly what Sony did. Its 10bit, its ALL-INTRA, its got h265 codec, its got the best eye tracking AF in the industry, its got slog3 and scinetone. There's just not much room to improve to impress customers anymore! I see thermals on this camera are often criticized here. I tell you this; the only occasion where I had it overheating was a 6-hour straight interview, which we shot in one piece in 4K 10bit 422. It overheated 2 times that day. 6 hours! For run-and-gun type of shoots, it never overheats. Also a lot of negative comments from people who clearly have no idea how to use a professional camera. They complain about "sensor issues" and "bending" while they shoot with fluorescent light at 30fps and their shutter at 1/250, they complain about overheating without even checking the "High temperature" menu, they argue that a 33PM sensor should allow 60fps from the full size of the sensor... To all buyers I'd suggest taking it for what it is - $2500 FF camera, that does 33MP photos and 10 bit FF video in codecs comparable to prores all this with the industry's leading autofocus capabilities. Amazing camera ...as expected! Had to wait for my copy for 2 months after the preorder upon release though.

### ⭐⭐⭐⭐ Review
*by M***N on 1 January 2026*

Yo es lo que buscaba

## Frequently Bought Together

- Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit
- SanDisk 256GB Extreme PRO SDXC UHS-I Memory Card - C10, U3, V30, 4K UHD, SD Card - SDSDXXD-256G-GN4IN, Dark gray/Black
- JYJZPB NP-FZ100 Battery and A7iii Battery Charger for Sony A7IV, Sony A7III, A1, Alpha A7RIII, A7R IV, A9, A9 II, A6600, A6700, Alpha 9S, A7R3 A7S III, A7 RIII Battery, 2 Pack

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*Product available on Desertcart Vietnam*
*Store origin: VN*
*Last updated: 2026-01-22*