

🔥 Matte hold that means business — own your look all day!
Fudge Urban Matte Wax is a 70g styling wax designed for men seeking a firm, invisible hold with a natural matte finish. This non-sticky formula delivers maximum texture and long-lasting control, perfect for creating bold, effortless urban hairstyles. With a citrus scent and a reputation for professional-grade results, it’s a must-have for the style-conscious millennial aiming to stand out without the shine.


| ASIN | B009G6DPQA |
| ASIN | B009G6DPQA |
| Best Sellers Rank | 459 in Beauty ( See Top 100 in Beauty ) 8 in Hair Styling Putty, Clay & Wax |
| Brand | Fudge Urban |
| Colour | Clear |
| Country of origin | Thailand |
| Customer Reviews | 4.4 4.4 out of 5 stars (1,788) |
| Customer reviews | 4.4 4.4 out of 5 stars (1,788) |
| Date First Available | 24 Sept. 2012 |
| Format | Wax |
| Is discontinued by manufacturer | No |
| Item dimensions L x W x H | 29 x 94 x 66 millimetres |
| Item model number | 100013858 |
| Item model number | 100013858 |
| Item weight | 0.15 Pounds |
| Manufacturer | Fudge Urban |
| Manufacturer | Fudge Urban |
| Package Weight | 0.12 Kilograms |
| Package dimensions | 9.5 x 6.7 x 3.2 centimetres |
| Product Dimensions | 2.9 x 9.4 x 6.6 cm; 68.04 g |
| Product Dimensions | 2.9 x 9.4 x 6.6 cm; 68.04 g |
| Scent | Citrus |
| Special features | glossy shine |
| Target audience | Men |
| Volume | 70 Millilitres |
F**4
Best on market - good hold, brilliant texture and matte effect
Tried many over the years and this has been my go to for the last 15 - IMO, it gives a great matte look + hold for short to mid hair, without looking wet, greasy or overly done. Most importantly, you can get a lot of texture with it - which I think is often underrated. Paired with a skilled barber’s work, you can make hair 🔥 It lasts from morn to dawn and in a pinch, can be reshaped the following day. It changed recipe and fragrance a while back, which upset core users but it didn’t really bother me. A tub usually last me 3-4 weeks of daily use and I use as much as I feel needed I think it actually gets better over the course of use, as it dries out! Becoming more potent in terms of hold - I open the tub when I first get it and leave it open for a day or two to kick start the process. By the end of the tub, it goes quite dry and difficult to spread…usually chop it out with a spoon or something and then it’s perfection
Z**H
Good product
Perfect textured finish!
W**Y
Works well
Good hold with no greasy look
A**S
Yes! Would purchase again!
Probably my favourite hair wax. However, the biggest issue is. The wax dries up and become hard to use over time. Nice and smooth at the beginning but later become tough. But overall a nice hair product.
L**G
Perfect for a Strong Hold and Natural Finish!
I've been using Fudge Urban Matte Wax for a few weeks now, and I’m really impressed with the results. It gives my hair great texture and hold without the greasy, shiny look that some styling products leave behind. What I Love: ✅ Matte Finish – The matte finish is exactly what I wanted. It leaves my hair looking natural and styled without any unwanted shine. ✅ Strong Hold – It provides a strong, flexible hold that lasts throughout the day. My hair stays in place, but it still feels moveable and doesn’t stiffen up. ✅ Easy to Use – The wax is smooth and easy to apply, and a little goes a long way. I only need a small amount to style my hair. ✅ Great Texture – It adds just the right amount of texture to my hair, giving it a fuller, more voluminous look. ✅ No Residue – It doesn’t leave any residue or flakiness, which I’ve experienced with other matte products in the past. A Small Note: 🔹 If you have very thick hair, you might need a bit more product to achieve the desired hold. Final Thoughts: Fudge Urban Matte Wax is a top-tier styling product for anyone looking for a natural matte finish with strong hold. It’s easy to apply, long-lasting, and perfect for creating textured, voluminous styles. Highly recommend for anyone who wants a flexible, natural-looking style!
H**N
Fudge urban matte wax
I love this product, it's a very thick texture paste that holds really good.
J**J
Good product
This is the 2nd time I bought this product, it does the work. Good: easy to use, slight scent of coconut, I have thin hair so need some product with strong holding. This product does the work and still reworkable during the day, can give me the messing looking, so good enough. Bad: the metal container does not have a good seal, after the plastic seal removed, this product needs to be finished in certain time (probably 1month), afterwards it will become hard and sticky to use. Base on these, I give 4 stars for this product, hope this helps.
M**D
Works great
Only need a small bit of product in my thick hair. Doesn't split into white bits or anything like that, and leaves hair reworkable. My hair is thin above my temples, and slightly behind the front of my hair, and unlike nearly all other products this makes my hair look thicker, and doesn't clump hair making it look sparse. Great product. Only problem is when you go to get your hair cut, it's a bit of a nightmare for the barber. Also product is 95% removed by having a shower and shampoo, but not everything seems to come out with one was, although having a tiny tiny bit in the day after is sometimes good to keep the shape of hair. Washed out of my hands with a bit of soap and water. I wear contacts which get upset when I've previously used putty/fibre type stuff iff because the product can fall into your eyes, but that doest happen with this.
P**R
Level 8 hold. Lasts all day. Easy to style with medium length hair. It actually holds compared to other popular waxes. Natural matte finish. Great buy!
M**O
Non il miglior prodotto fudge ma comunque buono
M**T
Die Masse riecht gut und scheint anfangs sehr formbar, doch sobald die Folie entfernt ist, trocknet das Wachs in der Box schnell aus und wir unbrauchbar. Nach wenigen Tagen ist es dermaßen hart, dass man es auch fast nicht mehr von den Fingern abwaschen geschweigedenn in die Haare einarbeiten kann. Leider ein Reinfall der ansonsten so guten Fudge Serie!
J**E
It worked well in its first 2-3 days. After that it shriveled and dried up and now it’s solid. The product itself filled the container but when it lost its moisture it separated from the tin and That’s how I knew it dried out. If I could give this a zero star I would. The packaging should have been made air tight so this didn’t happen.
M**E
Ich kenne diese Produkt aus England und hatte dieses hier entdeckt. Gerade bei Haar, welches zu kippen neigt / bzw. schwach ist - würde und kann ich dieses wax empfehlen. Leider ist der Geruch nicht so, wie ich ihn kenne ... dennoch super halt ..
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