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💫 Illuminate your look with oil-powered brilliance — because your hair deserves the spotlight.
Garnier Olia 10.1 Very Light Ash Blonde is a permanent, ammonia-free hair dye powered by 60% natural flower seed oils. It delivers ultra-luminous, long-lasting color with up to 100% grey coverage and 3x more shine. The vegan formula ensures smooth, free-flowing hair with a non-drip, velvety application experience. The complete at-home kit includes developer, color cream, after-color care, gloves, and instructions for easy use.












| ASIN | B013BKRU1C |
| ASIN | B013BKRU1C |
| Benefits | Up to 100% grey hair coverage, maximum color performance, and nourishing for shiny, protected |
| Best Sellers Rank | 6,032 in Beauty ( See Top 100 in Beauty ) 81 in Permanent Hair Colour |
| Brand Name | Olia |
| Colour | 10.1 Very Light Ash Blonde |
| Container Type | Box |
| Country Of Origin | Belgium |
| Country of origin | Belgium |
| Customer Reviews | 4.3 4.3 out of 5 stars (3,365) |
| Customer reviews | 4.3 4.3 out of 5 stars (3,365) |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Full Cure Time | 45 Minutes |
| Global Trade Identification Number | 03600541408067 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Is discontinued by manufacturer | No |
| Item Form | Oil |
| Item model number | 3600541408067 |
| Manufacturer | L'Oréal |
| Manufacturer | L'Oréal |
| Manufacturer Contact Information | Garnier, London, W6 8AZ |
| Material Features | Cruelty Free |
| Material Type Free | Ammonia Free |
| Number of Items | 1 |
| Product Dimensions | 10.1 x 8.8 x 17.3 cm; 209 g |
| Unit Count | 1 count |
A**A
Resistance
Nice colour
Y**E
Gingery rose gold colour on brunette hair
I have brunette hair, so I already knew this wasn't going to come out bright pink. I stripped my hair first as I'd previously dyed my hair a different tone of brown and I wanted this dye to take to my hair as much as it could. It turned out a gingery rose gold colour which I really like (my comparison photo doesn't do it justice). I've dyed my hair similar colours before and my sister recommended this one to me. I was surprised that it actually lightened my hair colour too. For anyone wondering, yes it does cover grey hairs. It was really easy to use and the instructions are simple to follow. You're left with a lot of after colour care (tube number 3) which I use instead of conditioner when I wash my hair. It's been a few weeks and I still have plenty left (I wash my hair twice a week). The only thing I would say is this dye can stain, so make sure you cover your surfaces, or if you notice that you've spilled any on your basin etc, try to clean it up as soon as you can.
K**B
Disappointing
Very easy to use. Smelt lovely, unfortunately that’s where the positives end, unfortunately by the second time I washed my hair (using a shampoo designed for coloured hair, and then the conditioner that comes with the dye) the colour had faded massively, but also left my colour patchy. I’ve used many different brands of hair dye including Olia and never had any issues, so found this very disappointing.
S**N
Suitable for me
I am using the product for the last 2 years. It is a very nice and gentle to your hear product. It is difficult to find this particular number on the shelves. Amazon is a great source for this purchase.
M**S
Easy to use ,beautiful colour .
Lovely colour, took yellow out of my hair ,the oils make it so soft and shiny .
W**H
Isn't too good but isn't too bad..
I bought Deep Rose in the efforts to turn my hair pink. I had previous bleached and used a rose gold crazy colour. I bought two boxes (my hair is shoulder bone length but quite thick). I didn't read any reviews, in hindsight, I should have done. My friend applied the dye which went on really well, covered everywhere and there was plenty with one box. I was impressed as it changed colour within minutes and you could see if there was any patches. I left it on for how long it said and washed it out how it said to. My hair was PATCHY it was almost like it had just washed out in certain places. After a few days, we used the other box just on the patches at first and then roots to finish. It took quite well and covered the original patches and now my hair is pink. My only issue now seems to be that it is washing out still. When I washed after dying, the water ran clear like it says to do. Every time I wash it, the water is slightly pink. Over all, I would use again, but only so I have the same colour on my hair and not a mix.
E**N
10 stars for 10.1 colour
I do not usually review but after not finding other reviews very helpful i feel i need to! This hair dye is the best I've used from Garnier. I needed my hair doing and my hairdresser was on holiday so i decided to do it myself..... i love holly wills blonde colour so went straight to that, left me brassy but didn't leave me looking ridiculous. After reading other reviews i used the same one again to try and achieve the blonde i wanted, it just left it a darker blonde than my natural colour. So needing to correct what id done i tried the olia 10.1, left it on for 30 minutes and have great results. There is no brassy colour, i could actually see my hair turning blonder as time progressed and it's actually turned out blonde and not gingery so theres a plus point! After drying though my hair has lots of static so is going to need an intense conditioner tomorrow. Cant comment on the longevity of it yet as i only did it today. But so far so good Today I have covered my roots, I left the colour on for 50 minutes to get the colour I wanted. I did this because when I’m at the hair dressers she leaves my colour on for over an hour for it to take properly and the last time I did it although I got the colour I liked, it wasn’t the exact colour on the box I wanted. Did the roots for 30 mins then added it to the lengths for 20 minutes. Not the best lighting in my bathroom but as you can see the blonde is blonde and not yellow/orange. The olia 10.1 deffo takes better to my hair than the nutrisse holly 10.1 In between colours I have had to purple shampoo the roots with every other wash as it did start to look orange, once washed though it was blonde again .
W**M
Confident it would work as normal
Have used this brand previously so knew it would turn out OK for my hair. Used to touch up roots and refresh length now everything look uniform. Does what it says on the box.
A**C
Tiñe muy bien, pero como todos los rosas, empieza a irse rápidamente. No reseca el pelo y es fácil de aplicar
I**D
Por fin me tiño el pelo sin picores.En mi caso no necesito decolorar porque da un rubio ceniza muy natural. Y se nota que no te va quebrando el pelo y queda sano,
K**I
this the perfect for blond hair not damage it as its most oil keep your hair healthy with fresh color
A**U
Contenance plus petite qu'avant
S**.
Ich habe dunkelblond gefärbte Haare und habe es ohne zu blondieren drüber gemacht. Das Ergebnis war ein leicht rosa Schimmer, so wie ich es haben wollte. Am Ansatz, wo mein natürlicher Blondton ist, war nix von der Farbe zu sehen. Für ein intensives Farbergebnis sollte man also auf jeden Fall vorher blondieren.
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