Schwarzkopf LIVE Urban Metallics Vibrant, Long Lasting, Permanent Purple Hair Dye, Infused with Coconut Oil for Shiny Hair - Amethyst Chrome U69

Very rarely I write reviews but once again I'm impressed by Live colour! I'm actually going to praise 3 shades from the range in this review. 😁 From a few years now Mango twist was my colour. It's an amazing shade itself as well! But lately I've been wanting a change and decided to go with Ruby glaze. I am in love! ❤️ So vibrant and glossy, I can't stop looking at it! Covered the Mango twist shade like a dream. For a hair of my length I recommend getting 3 boxes of dye to be on the safe side, I almost didn't have enough 😅 On the front I have a bleached money piece that I did with Mauve kiss. Chef's kiss! 🤌🏻❤️ I'm including pictures for visual reference of how the dye covers. You can see 2 shades of Ruby glaze, because the money piece was thicker but I wanted to thin it a bit. So it's a good visual on how Ruby glaze covers on top of both old colour and bleached hair to about a level 9. Mauve kiss is on top of level 10. Other reviews that suggest Ruby glaze doesn't fully wash are right - it was forever running the water red when rinsing. I'm guessing its going to do so for quite a long time. Be careful with you fabrics - pillows, clothes etc. Otherwise I can't fault the brand! For the low price point it's marvellous! ❤️

Very very black and exactly what I wanted, easy to use aswell so overall im a happy bunny.

Long lasting color results are great . Price is good an Amazon .

I love this colour so much. I previously bleach my hair to get maximum vibrancy and it works so well. 2 boxes is just enough to cover my medium, wavy hair. I’ve had trouble with some dyes as my hair doesn’t always allow the colour to get through therefore wasting money however with this one I’m lucky it’s a 70% chance of staying in my hair longer even with washes. Very happy and glad it comes with aftercare conditioner!

The colour looks amazing and very pigmented. The only downside to the high pigment is that it can really stain your skin, if you’re not careful! Leaves my hair feeling soft and nourished.

Brillant colour

My regular go to hair dye! I have dirty blonde hair so it always leaves me with a subtle pink tinge which is what I'm going for. It lasts a really long time due to the lightener inside and is very easy to do. I use 2 boxes as I have shoulder length hair.

It was such a lovely vibrant colour. It does fade a bit after say 10 washes depending on what shampoo you use. It was easy enough to put on and didn't drip. The smell was okay too. Everyone commented on how shiny my hair was.