--- product_id: 48419351 title: "SPIN® -Selling" price: "2651311₫" currency: VND in_stock: true reviews_count: 13 url: https://www.desertcart.vn/products/48419351-spin-selling store_origin: VN region: Vietnam --- # SPIN® -Selling **Price:** 2651311₫ **Availability:** ✅ In Stock ## Quick Answers - **What is this?** SPIN® -Selling - **How much does it cost?** 2651311₫ with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vn](https://www.desertcart.vn/products/48419351-spin-selling) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance. Review: A Revolutionary Approach to Sales Mastery 💰🎯 - In "SPIN-Selling," Neil Rackham challenges conventional sales wisdom and introduces a groundbreaking methodology backed by extensive research. This book is a must-read for any sales professional looking to elevate their game and consistently close high-value deals. Pros: ✅ Data-Driven Insights: Rackham's findings are derived from a massive study of over 35,000 sales calls across 23 countries, lending credibility and weight to his innovative approach. 📊 ✅ Practical Techniques: The SPIN method provides a simple yet powerful framework for structuring sales conversations, guiding sellers through situation, problem, implication, and need-payoff questions. 💬 ✅ Debunks Sales Myths: Rackham boldly challenges conventional sales tactics, such as closing techniques and benefit-listing, encouraging readers to rethink their strategies. 🤯 Cons: ❌ Narrower Focus: While invaluable for complex, high-value sales, the SPIN method may not be as applicable to low-value or transactional sales environments. 🎯 ❌ Requires Practice: Effectively implementing the SPIN approach necessitates a mindset shift and dedicated practice, which may be challenging for some seasoned sales professionals. 🧠 As someone who has witnessed the transformative impact of Rackham's teachings, I cannot recommend "SPIN-Selling" enough. This book is a game-changer for anyone seeking to master the art of consultative selling and consistently win lucrative deals. 🏆 Rackham's meticulous research and data-driven insights shatter long-held sales myths and provide a refreshingly practical framework for guiding customers through the buying journey. By mastering the SPIN method, sellers can foster deeper customer connections, uncover hidden needs, and position themselves as trusted advisors. 🤝 Whether you're a sales veteran or just starting your career, "SPIN-Selling" is an essential read that will challenge your assumptions and equip you with the tools to thrive in today's competitive sales landscape. Embrace Rackham's revolutionary approach and unlock your true sales potential. 💪 Review: the rare business book based on actual research - Very specific to B2B sales (most business books are oriented around B2C because it’s easier to talk about, and easier to find relatable examples). Rigorously based on a clear analysis of data collected by the author. Clear lessons that make perfect sense and seem very practical to implement. In a sales meeting yesterday I already found myself intuitively putting some of the lessons into practice with positive results. Two caveats: - everything seems plausible and logical while you’re reading it, but I haven’t had much time to try it in the field yet. There’s probably a bit of Hawthorne Effect when you learn any new sales technique. - most of the research is observational rather than randomised & controlled. There could be confounding factors (eg in the about closing, there’s a negative link between closing techniques and customer satisfaction. Yes it could be that closing techniques reduce satisfaction. But it could also be that keen, ready-to-buy customers didn’t need as much closing, and are also likely to be more satisfied; reluctant customers need more closing because they anticipated getting less value from the product. High-close salespeople might successfully sell to more of these reluctant/borderline customers and therefore end up with less satisfied customers on average, despite greater sales success.) Despite these minor hesitations, and the fact that the research was mostly carried out decades ago, I feel that the lessons of this book are excellent ones and am keen to try them out more extensively in my work. Highly recommended for anyone involved in high-value B2B services or products. ## Features - New - Mint Condition - Dispatch same day for order received before 12 noon - Guaranteed packaging - No quibbles returns ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 7,785 in Books ( See Top 100 in Books ) 44 in Sales & Marketing | | Customer Reviews | 4.6 out of 5 stars 433 Reviews | ## Images ![SPIN® -Selling - Image 1](https://m.media-amazon.com/images/I/61n7Yegwn4L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ A Revolutionary Approach to Sales Mastery 💰🎯 *by R***D on 22 April 2024* In "SPIN-Selling," Neil Rackham challenges conventional sales wisdom and introduces a groundbreaking methodology backed by extensive research. This book is a must-read for any sales professional looking to elevate their game and consistently close high-value deals. Pros: ✅ Data-Driven Insights: Rackham's findings are derived from a massive study of over 35,000 sales calls across 23 countries, lending credibility and weight to his innovative approach. 📊 ✅ Practical Techniques: The SPIN method provides a simple yet powerful framework for structuring sales conversations, guiding sellers through situation, problem, implication, and need-payoff questions. 💬 ✅ Debunks Sales Myths: Rackham boldly challenges conventional sales tactics, such as closing techniques and benefit-listing, encouraging readers to rethink their strategies. 🤯 Cons: ❌ Narrower Focus: While invaluable for complex, high-value sales, the SPIN method may not be as applicable to low-value or transactional sales environments. 🎯 ❌ Requires Practice: Effectively implementing the SPIN approach necessitates a mindset shift and dedicated practice, which may be challenging for some seasoned sales professionals. 🧠 As someone who has witnessed the transformative impact of Rackham's teachings, I cannot recommend "SPIN-Selling" enough. This book is a game-changer for anyone seeking to master the art of consultative selling and consistently win lucrative deals. 🏆 Rackham's meticulous research and data-driven insights shatter long-held sales myths and provide a refreshingly practical framework for guiding customers through the buying journey. By mastering the SPIN method, sellers can foster deeper customer connections, uncover hidden needs, and position themselves as trusted advisors. 🤝 Whether you're a sales veteran or just starting your career, "SPIN-Selling" is an essential read that will challenge your assumptions and equip you with the tools to thrive in today's competitive sales landscape. Embrace Rackham's revolutionary approach and unlock your true sales potential. 💪 ### ⭐⭐⭐⭐⭐ the rare business book based on actual research *by L***L on 11 June 2022* Very specific to B2B sales (most business books are oriented around B2C because it’s easier to talk about, and easier to find relatable examples). Rigorously based on a clear analysis of data collected by the author. Clear lessons that make perfect sense and seem very practical to implement. In a sales meeting yesterday I already found myself intuitively putting some of the lessons into practice with positive results. Two caveats: - everything seems plausible and logical while you’re reading it, but I haven’t had much time to try it in the field yet. There’s probably a bit of Hawthorne Effect when you learn any new sales technique. - most of the research is observational rather than randomised & controlled. There could be confounding factors (eg in the about closing, there’s a negative link between closing techniques and customer satisfaction. Yes it could be that closing techniques reduce satisfaction. But it could also be that keen, ready-to-buy customers didn’t need as much closing, and are also likely to be more satisfied; reluctant customers need more closing because they anticipated getting less value from the product. High-close salespeople might successfully sell to more of these reluctant/borderline customers and therefore end up with less satisfied customers on average, despite greater sales success.) Despite these minor hesitations, and the fact that the research was mostly carried out decades ago, I feel that the lessons of this book are excellent ones and am keen to try them out more extensively in my work. Highly recommended for anyone involved in high-value B2B services or products. ### ⭐⭐⭐⭐ SPIN SELLING *by M***A on 21 September 2023* Spin Selling billed as one of the greatest books on selling and sales. I do personally feel that although valuable strategies. It doesn't have all the answers and in this fast moving world. I do personally believe its in need of an update. ## Frequently Bought Together - SPIN® -Selling - The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources - Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vn/products/48419351-spin-selling](https://www.desertcart.vn/products/48419351-spin-selling) --- *Product available on Desertcart Vietnam* *Store origin: VN* *Last updated: 2026-05-20*