Color Wow Root Cover Up, Award-Winning Root Touch Up Powder, Dark Brown

Works really well to cover up greys. Lasts until next wash and doesn’t have a sticky or heavy feeling like sprays do. Would recommend!

Does the job

Bought one for my mom and one for myself. It’s not a bad coverage. I would say this root cover-up cover up for small section of grey coverage. It does not budge like some of other brands. I have dark brown hair colour and this colour match quite well. I say this product perfect to use in between salon and colour starting to fade. Follow instruction carefully by pressing down firmly into roots and not sweeping motion. My only criticism this product is a little pricey but will last. I only use it for special occasion. It’s not messy however I have not tried under a humid environment yet. Highly recommended if you looking for a quick fix temporarily solution to cover the odd grey.

It’s OK for when you’re between root colouring appointments, but be careful as it can transfer onto your clothes when changing. Overall, though, it worked better than the sprays and mascara-type products I’d tried before. I use it to cover my greys, and while it’s decent, it’s not 100% effective. However, if you don’t have greys to cover, it should be a great option for touching up dark roots between highlights.

I bought this product as they guarantee claims that it will cover grey roots on all hair colours that they sell. I have black hair and it did not cover one single gray! I contacted the seller to try and get a refund but they would not. They said so many people are 'raving' about how great it is! Well the success of the product with other people is of no relevance to me as this product does not work for me! If you are thinking of buying this product, think again and read through the negative reviews as there are quite a few saying does not cover dark hair and also other hair colours. They should not market a product that only works for some and not others as £25 is a lot of money for a tiny amount of powder that does not do the job. I would stay away from this product and just buy a bottle of hair dye for £6, as it will def work and also last longer. When i applied this product to my hair, every time you run fingers on your hair you get black hands! Not great The supplier should return a product that does not work as to me this is classed as faulty! But they will not return anything as long as its been unopened. Well you have to open a product to see if it is fit for purpose! Don't be stung like me! Stay away from this product and suppliers like this that are not prepared to refund unhappy customers with unsatisfactory products!

After looking at this for some time, but being put off by the price I finally decided to try it when it was on offer during prime day - it wasn't much of a saving but I convinced myself it was a saving! I had previously bought a cheaper non brand similar product on amazon which I love but it wasn't a perfect colour match so I assumed that this, being a well known more expensive brand would be even better. Esp since I use and like several other wow hair products. Sadly, that's not the case. You really need to load up the little brush that it comes with, meaning you use a lot more product than I did with the cheaper brand.. it's easy enough to use, however I didn't feel it covered as well as the other cheaper brand and I had to keep going over it several times... so it took me a lot longer. The colour match was better for me but I could get the same effect using a dark eyeshadow powder and better coverage with a cheaper non brand product. Overall, I am pretty disappointed and wouldn't recommend at the price - I do think there are better cover ups out there - covering better, lasting as long and costing less.

Excellent product at a good price

Excellent product

What you see is what u get - recommended to purchase

Wenn es möglich wäre, würde ich diesem Produkt gerne 500 Sterne geben! Ich kann dieses Produkt uneingeschränkt empfehlen. Seit mehreren Jahren muss ich alle 3-4 Wochen den Ansatz nachfärben lassen, bei dunkelbraunen Haaren sind die grauen Haare einfach zu sehr sichtbar. Bereits nach 3 Wochen ist der Ansatz schon so sichtbar, dass ich zum Friseur gehen könnte. Um die Kopfhaut (und den Geldbeutel) zu schonen quäle ich mich aber meistens noch durch die vierte Woche und gehe dann erst zum Färben. Mit diesem Produkt ist das alles kein Problem mehr. Ich habe es bereits mehrmals ausprobiert und bin begeistert. Mit dem Pinsel ist das Puder gut aufzubringen, oben am Ansatz, aber auch seitlich und am Pony. Ich habe dunkelbraun genommen, der Farbton pass perfekt zu meinen Haaren und deckt super ab. Einmal alle 2-3 Tage bzw. nach dem Haarwaschen reicht aus, die Farbe des Puders läuft auch bei leichtem Regen nicht aus dem Haar. Im Urlaub hatte ich einen weissen Hut auf, auch dort war keine Verfärbung zu sehen. Alles in allem also ein tolles Produkt!!!!!

Works as it should and so easy to apply. It is a bit expensive for the quantity, however, it is so good to have on hand when you don't have time to colour new growth.

Muy recomendable. Es un polvo como si fueran sombras que junto a la brocha se aplica muy fácilmente sobre las canas incipientes. Hay que presionar bien la brocha sobre el nacimiento de la cana para cubrirla del color. No apelmaza, aguanta muy bien y no da sensación de llevar algo pintado

Update: Just for anyone who's using this product for filling in thinning hair, get your vitamin D levels tested! I found out I was immensely vitamin D deficient and after 10 weeks of D therapy my hair is growing back. Review: At 21, I already could see through my scalp when I part my hair and it has been making me super conscious. First I tried thickening powders and tonics by Aveda, Big Sexy Powder Play, Living Proof Full Volume, etc. While those help with volume, they don't cover up the skin in your hair line. I've tried putting eyeshadow like the Naked 2 Palette in my hair line, Toppik, and root color sprays like L'Oreal root magic. Those things either look like make-up in your hair, leave weird striations in your hair line, put stains on your pillows, or don't last that long. This is the first product where I can put it in my hair and it looks natural and just takes the attention away from my hair line. Sometimes it lasts so long I can even see it after I wash my hair one time, so I usually end up just applying it every other shampoo (and I only shampoo twice a week, so I apply it once a week). Even after washing it doesn't look weird, it makes me hair line look really amazing, and I feel confident to do high ponytails and buns again. Sometimes it takes a few layers of application to get the color perfectly matched with my hair, but it goes on so beautifully and it doesn't take very much. I've had it for a month now and I haven't made a dent, I expect this to last at least half a year. The price is hefty, as a college student I didn't know whether it was worth biting the bullet but it really is worth it. I will definitely buy this again, it's the only thing that works!