MakeWaves Vegan Black Mascara - Volumizing & Lengthening Mascara for Sensitive Eyes - With Aquaflex Technology for Humidity-Proof Lift - Hypoallergenic Eye Makeup - Jet (0.29 oz)

I purchased this as a gift for a friend, and she absolutely loved it. She mentioned that it added noticeable length without clumping and held up well throughout the day. The formula goes on smoothly and doesn’t flake or smudge easily. The brush has a bit of flexibility, which makes it easy to coat lashes evenly and reach smaller lashes without making a mess. It gives a clean, defined look rather than feeling heavy or stiff. Another big plus is the mini size. It’s perfect for travel, makeup bags, or anyone who prefers trying a product before committing to a full size. What stood out most: - Adds good length without clumping - Long-lasting wear - Lightweight, comfortable formula - Brush has slight give for better control - Perfect travel or trial size Overall, this is a great mascara, especially for someone who wants definition and length without heaviness. It made a great gift and definitely delivered on quality.

If you're tired of mascara that promises volume but delivers clumps, and promises long-wear but leaves you with raccoon eyes, you need to try the Tower 28 mascara. I work outdoors in the unforgiving Texas heat, a true test for any makeup product. Before this, my mascara would smudge and flake by midday. This product solved every single one of those problems. It provides excellent volume and length that you can build up layer after layer with zero clumping. Best of all, it stays perfectly in place all day—no smudging, no matter the weather. When it's time to take it off, it's a breeze. Micellar water or a gentle cleanser removes it completely without any tugging. This is a mascara that delivers on every claim and then some.

I'm what cosmetic companies call a "mature woman" and my previously long and thick lashes have disappeared. As I wear mascara daily, I am always on the lookout for a brown (dark) mascara that makes my lashes fuller and longer. Often I find that mascaras look spiky, or clumpy - and the tubing mascaras being marketed to mature women make my lashes look unnatural and feel stiff. One mascara, a metal wand, that marketed to mature women was a disaster - and it took forever to remove. MakeWaves is perfect. No clumping, no spiking, no issue with removal. I love it!

I really enjoyed this mascara. Applied smoothly. The brush separates lashes well. Minimal smudging. I only gave 4 stars because it lost it’s positive qualities quickly-getting clumpy out of the container and started flaking when I tried to apply a second coat. Will not be purchasing again.

I LOVE this mascara. I’m very picky when it comes to mascaras, and this one checks every box—length, volume, and long-lasting wear. My lashes still look great at the end of the day, which is rare for me. No flaking, no fading, just beautiful lashes. Definitely a staple in my makeup bag.

I love the end result of this mascara, and it has good staying power. That being said, it is a goopy, goopy mess on the applicator and I have to use a spoolie between coats to separate my lashes. I only use it on days when I have extra time to really work with it. In general, unless they improve the formula, I wouldn’t recommend it. I think there are better options out there and I wouldn’t repurchase this one.

Recently switched from a 30 dollar mascara to this one since it’s only 20 bucks. The quality is great! Been using for about a week and for far I am very impressed and I think I’ll stick to it 🙂

I purchased mascara because I am developing an eye allergy. The Tower mascara has been wonderful as it is hypoallergenic and my allergies has improved while wearing it. I am an eye-make-up junkie so developing allergic reactions to mascara has been extra tough, which is why I’m so happy with my Tower mascara purchase. My eyelashes look fabulous and I’ll be purchasing Tower mascara again and again!