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✨ Repair, Refresh, Repeat — Because Your Hair Deserves the Best ✨
Virtue Recovery Shampoo is a 17 FL OZ premium haircare solution formulated with exclusive Alpha Keratin 60ku technology that deposits pure human keratin to repair damage from heat, chemicals, and color treatments. This sulfate- and paraben-free shampoo hydrates while gently cleansing, leaving hair soft, healthy, and vibrant with a luxurious tropical coconut and yuzu scent. Suitable for all hair types, especially damaged and color-treated hair, it’s vegan, cruelty-free, and designed for professionals who demand effective, ethical hair repair.








| ASIN | B07PVCKH1Z |
| ASIN | B07PVCKH1Z |
| Active Ingredients | Keratin |
| Age Range Description | Adult |
| Best Sellers Rank | #122,359 in Beauty ( See Top 100 in Beauty ) #35,963 in Hair Care |
| Brand Name | VIRTUE |
| Customer Reviews | 4.3 4.3 out of 5 stars (432) |
| Customer reviews | 4.3 4.3 out of 5 stars (432) |
| Date First Available | 10 June 2019 |
| Hair Type | Damaged |
| Item Dimensions | 7.6 x 3.8 x 20.3 centimeters |
| Item Form | Liquid |
| Item Weight | 16.8 Ounces |
| Item model number | 20546 |
| Liquid Volume | 17 Fluid Ounces |
| Manufacturer | VIRTUE |
| Manufacturer | VIRTUE |
| Manufacturer Part Number | 20546 |
| Material Type Free | Phthalate Free |
| Model Number | 20546 |
| Number of Items | 1 |
| Other Special Features of the Product | Vegan |
| Product Benefits | Hydrating |
| Product Dimensions | 7.62 x 3.81 x 20.32 cm; 476.27 g |
| Recommended Uses For Product | Tangled Hair |
| Scent Name | Coconut |
| Suitable Hair Color | All Hair Colors |
| UPC | 817023022243 |
| Unit Count | 17 Milliliters |
O**A
Great shampoo albeit very expensive but worth it.
W**R
Seriously fantastic shampoo for us curly girls. Cannot say enough good things; even after trying dozens of shampoos over the years and spending all sorts of $$, this is the best!
C**N
This is a total rip off!!! It’s a 60ml bottle and is less than half this price elsewhere!!! Try Cult Beauty!
A**R
Sorry to say the conditioner is amazing but after using this shampoo my hair felt really course and dry.
A**.
I started using the Recovery Shampoo and Conditioner about 3 years ago. My hair felt softer when wet and was easy to comb through. So, I thought this meant that it was repairing the damage. Wrong! I started to notice that my hair was breaking off more after about 6 months. Then it became brittle and I lost all the elasticity. I never thought it had anything to do with these products because of how soft my hair was when wet and the ease of combing through it. However, it just became more and more frizzy, brittle, snapping off, split ends galore. Turns out, these products caused SIGNIFICANT protein overload, but due to something in the products coating my hair, it was hiding the damage it was causing. Now, my hair is so far gone with protein overload that it’s probably going to take a year to repair and I’m praying I don’t have to cut it off. I just had to spend hundreds of dollars on products to start correcting what’s been done. I’m furious with the brand not warning that these products are not meant for long term, but instead make it seem like an ongoing answer to prayers. I feel duped, especially after the staggering amount of money I’ve paid them to ruin my hair. I wasn’t even aware of the amount of protein in these nor was I aware that it’s possible to overload your hair with it. The fact that the other ingredients hide what it’s doing so well makes me so angry. I turned to these products in desperation to save my hair and now it’s worse than when I started using them. They may be good for short term or occasional use, but don’t buy these for your normal hair routine. I specifically saw advertisements with Jennifer Garner going through her daily routine with the Recovery system specifically. It’s incredibly misleading, so don’t buy into the hype. Turns out that many people also aren’t finding out what’s been done to their hair from these products until it’s too late. However, you won’t see it without some research. Used to love these and now they’re one of my biggest regrets.
Trustpilot
1 month ago
2 months ago