That's it.Apple + Apricot 100% Natural Real Fruit Bar, Best High Fiber Vegan, Gluten Free Healthy Snack, Paleo for Children & Adults, Non GMO No Added Sugar, No Preservatives Energy Food (12 Pack)

Lunch and breakfast are challenges for our family of four during the school year. We're running three different schedules, so opportunities to eat breakfast and lunch together are on the weekends and holidays.We pack fruit into our sons' lunchboxes but it isn't uncommon for a bruised apple or banana to return untouched. (The bananas wind up in bread and the apples go into salads or curries.) Still, we're on the lookout for healthy, practical foods to fill their lunchboxes.The morning rotation goes something like this: oatmeal, cold cereal or granola bars, bagels and fresh fruit, and, occasionally, leftovers. The lunch rotation: sandwiches, granola bars and fresh fruit, leftovers and, occasionally, a hot lunch from the school cafeteria that never meets our son's expectations. (It should come as no surprise that we regularly prepare a breakfast - eggs, bacon and toast - for dinner.)It was with keen interest that I purchased That's It Apple and Cherry Premium Fruit Bars on Amazon. The bars have a chewiness like fruit leather and a mild (natural) sweetness. I like them best with hot coffee or hot tea. I nibble a bit, roll it around on my tongue and let the fruit flavors release. The sour bite of cherry is followed by a mellower apple.Taste satisfied, I wanted to compare the bars with two other brands we had in our house.That's It Apple and Cherry Premium Fruit Bars -- Calories: 100; Fiber: 3g; Protein: 1gIngredients: Apples, cherries* Fruit (natural energy boost)* Vitamins A & C and Beta-Carotene* Non-GMO, Gluten-free, Vegan, Kosher, Diabetic friendlyApples:* low in calories* rich in dietary fiber which decreases cholesterol levels* no saturated fats or cholesterol* vitamin-C* Beta-Carotene* good source of B-complex vitaminsCherries:* low in calories* has melatonin which helps you sleep better and fight jet lag* minerals: potassium, iron, zinc, copper and manganese* Lutein and Zeaxanthin for eye health* high in antioxidants such as anthocyanins, which have anti-inflammatory and anti-aging propertiesCOMPARISON #1: Nature Valley Sweet and Salty Nut Granola Bars -- Calories: 170; Fiber: 2g; Protein: 4gIngredients: Roasted Peanuts, High Maltose Corn Syrup, Sugar, Rolled Oats, High Fructose Corn Syrup, Palm Kernel Oil, Crisp Rice (Rice Flour, Sugar, Malt, Salt), Wheat Flakes (Whole Wheat, Sugar, Salt, Malt), Fructose, Peanut Butter (Peanuts, Salt), Yogurt Powder (Cultured Whey Protein Concentrate, Cultured Skim Milk, Yogurt Cultures), Canola Oil, Water, Maltodextrin, Salt, Nonfat Milk, Soy Lecithin, Color (Yellows 5 & 6 Lake, Red 40 Lake, Blue 1 Lake and Other Color Added), Natural Flavor, Almonds, Baking Soda, Honey, Sunflower Meal, Mixed Tocopherols Added to Retain Freshness.COMPARISON #2: Quaker Soft Baked Cereal Bar, Banana Nut Bread -- Calories: 140; Fiber: 5g; Protein: 6gIngredients: Whole grain rolled oats, soy crisp rice (soy protein isolate, rice starch, rice flour), brown sugar, invert sugar, oligofructose, almonds, water, polydextrose, vegetable shortening (canola oil, palm oil, palm kernel oil), sugar, freeze dried bananas, glycerin, whole oat flour, dried pureed bananas.Contains 2% or less of oat bran concentrate, dextrose, corn syrup, fructose, modified food starch, corn flour, sodium alginate, malic acid, salt, dried whole eggs, malted barley extract, calcium carbonate, natural flavor (contains coconut), sodium bicarbonate, soy lecithin, pecans, alpha tocopherol acetate (vitamin E), niacinamide (vitamin B3), natural mixed tocopherols, vitamin A palmitate, thiamin mononitrate (vitamin B1), riboflavin (vitamin B2), pyridoxine hydrochloride (vitamin B6), cyanocobalamin (vitamin B12).COST BREAKDOWNBased on the lowest price available on Amazon.com (including the Subscribe & Save program):* That's It: $1.37 per 35g bar ($0.04 per gram)* Quaker: $0.42 per 42g bar ($0.01 per gram)* Nature Valley: $0.39 per 35g bar ($0.01 per gram)In summary, That's It Apple and Cherry Premium Fruit Bars are 3-4x more expensive than the Nature Valley and Quaker brands. That may seem strange but there's an inverse relationship between the number of ingredients and the price.I read the health benefits listed on the company's website: That's It bars are non-GMO, gluten-free, vegan, kosher and diabetic friendly.The company states that the fruit used has "the lowest glycemic index levels. By keeping your blood sugar low and constant, you will feel full longer and therefore eat less."So, Nature Valley and Quaker bars are cheaper but you're more likely to eat more than one and with each you'll consume an ingredient list that includes high fructose corn syrup, glycerin, artificial colors (Yellows 5 & 6 Lake, Red 40 Lake, Blue 1 Lake), and vegetable shortening.Yeah, I'm switching to That's It Premium Fruit Bars, too.Rating: Five stars

My absolute favorite fruit snack. A little pricey, but so delicious. I will continue to buy.

After reading lots of reviews, we got a box of the Apples + Cherry. Wow. So good. We split one to try it, and everyone was impressed. Not long after that my kid went back for one, saying how amazing they are. They remind me of fruit roll-ups, but thicker and without the chemical smell and taste.I'm ordering other flavors in the hopes that they're good, too.

I am a teacher and I rely on these bars for lunch. I like most of the flavors and feel that I am eating a healthy meal in between my classes. I recently bought a new box of bars for the beginning of the school year. What I noticed immediately was that the individual package size was the same, but the actual bar was about 3/4 of the size it used to be. I'm disappointed that I am paying the same amount of money (if not more) for less product.

Delicious!

These That's It bars are great! However, I would say that the pineapple flavor is minimal, as opposed to other products. Still, I like them and will buy them again.

Was expecting a little more pineapple flavor. Texture is ok. Almost like a thick laffy taffy. Great if you want a natural snack with simple ingredients. I might just use it for a quick sugar bump while on long walks. I think their other flavors are slightly better.

This is my all time favorite flavor of that’s it bars! I’ll never not buy these. Please don’t ever discontinue