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🌿 Elevate your curls with nature’s finest—because your waves deserve the VIP treatment!
Noughty Wave Hello Curl Defining Shampoo is a 97% natural, vegan, and cruelty-free formula designed specifically for wavy and curly hair. Enriched with sea kelp extract, avocado oil, and QuinOxy, it hydrates, defines, and controls frizz while providing a lightweight, medium hold. Free from sulphates, silicones, parabens, and petrochemicals, this shampoo offers a clean, nourishing cleanse that enhances curl elasticity and shine, making it the perfect everyday essential for soft, bouncy, and beautifully defined curls.












| ASIN | B00F12Z9CG |
| Active Ingredients | Avocado Oil, Irish Moss, Sea Kelp Extract |
| Age Range Description | All |
| Benefits | Cleanses, moisturizes and defines curly and wavy hair while controlling frizz |
| Best Sellers Rank | 2,538 in Beauty ( See Top 100 in Beauty ) 936 in Shampoos (Beauty) |
| Brand Name | Noughty |
| Country Of Origin | United Kingdom |
| Customer Reviews | 4.3 out of 5 stars 3,571 Reviews |
| Hair Type | Wavy and Curly |
| Item Dimensions | 7.7 x 7.7 x 26.6 centimetres |
| Item Form | Liquid |
| Item Weight | 1.1 Kilograms |
| Liquid Volume | 1 Litres |
| Manufacturer | KMI Brands Ltd |
| Manufacturer Part Number | NOUWV7171Z |
| Material Type Free | Alcohol Free, Mineral Oil Free, Paraben Free, Phthalate Free, Silicone Free |
| Number of Items | 1 |
| Other Special Features of the Product | Gentle cleansing for everyday use, Helps remove build‑up without stripping hair, Lightweight, easy‑rinse formula, Suitable for regular hair‑washing routines, Sulfate‑free formula |
| Recommended Uses For Product | Nourishing, Moisturising |
| Scent Name | ocean |
| Suitable Hair Colour | Dark Brown |
| Unit Count | 1000.0 millilitre |
B**I
Great curls
I’ve been using the Noughty 97% Natural Wave Hello Curl Taming Cream and it’s actually really good. The texture is lightweight and creamy — not greasy, not heavy — and it spreads easily through the hair. The scent is mild and clean, nothing overpowering. It gives nice definition and reduces frizz, especially on wash day, and it leaves curls feeling soft instead of crunchy. For finer or 2C–3A curls it works perfectly as a base cream. If you have thicker 3A/3B curls (like me), you’ll probably want to layer a gel on top because the cream alone doesn’t give long-lasting hold. No flakes, no residue, no product build-up so far. Also love that it’s silicone-free and mostly natural. Overall: Great for softness and definition, just not the strongest hold on its own.
L**R
Lovely product
I bought this with the scrunching jelly and the curl spray and all three are now in my hair routine. Been using them for over a month and a little goes a long way. I do have quite straight hair but with kinks and this product has bought out some lovely waves for my hair (not alone as mentioned I use the other products too). It's not sticky, smells nice, and a little bit does go a long way. I loved these products didn't make your hair greasy and felt very lightweight. Over all a really easy to use product, you can achieve a lovely hair style while waiting for your hair to dry.
S**M
It works for type 2c wavy hair by softening the waves
It helps with softening wavy hair. I have tight waves in the middle section going down my scalp which is at odds with the rest of my hair which is more straight and is less wavy, this product keeps the tight waves less wavy so more natural looking with the rest of my hair. You don't have to use much product as the consistency of the product is quite dense but makes it easy to comb through.
L**B
Great product
Really great product for wavy hair and it leaves your leave feeling smooth not sticky
Y**H
Not good
Not that good. My son used it and it’s not making any difference.
C**N
Good
I found this was quite expensive when purchasing but you only need a very little amount for it to work so actually lasts a very long time and it is super good for reducing frizz on my wavy hair also smooths it
M**O
Mo
I like this hair product it is very good and dosent leave your hair greasy it has a slight sticky texture and you do not need much i use a small amount rubbing it into my hands and working it into my hair and then styling it if you need a bit more i jus put my finger in and press it between my thumb and then just pull my hair where I want it it is definitely worth a try thank you
G**Y
Great but not locked so arrived with the product on the bottle & box
A great shampoo that really does wonders on my permed hair. A little disappointed with how it arrived though as there was shampoo all over the bottle and on the box… to the point that it had weakened the box so much that it was poking out the corner. Top wasn’t locked.
Trustpilot
1 month ago
1 month ago