Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever

El libro contiene mucha información muy interesante para quienes buscan conocer características del comportamiento del consumidor millennial. Muy útil para quienes se desenvuelven en ámbitos publicitarios y mercadólogos

Book worth reading, it really helped me for my final course work. It gives practical examples and the whole information is easy to understand.

Interesting read and very helpful for my research into Millennials. Having a daughter in her mid 20s, I laughed out loud at some of the Millennial characteristics whic I witness on a day to day basis.

This book is a valuable read especially for those such as me who is working in a mature industry with an aging workforce and legacy customers to match. Jeff and Christie do a thorough job explaining this important emerging demographic in a concise and practical way.I especially liked the “takeaway” summary at the end of each chapter, the segmentation of the millennial generation and the impact they have on the buying decisions of other generations. The book is based on valid social research conducted by the leading players in the industry. “Marketing to Millennials” is both instructive and entertaining at the same time.

I purchased Jeff’s books from Amazon in the airport after hearing an inspirational talk he gave at LuxePack Packaging Show in New York. His book Marketing to Millennials is spot on to the many millennials that I work with and engage with every day. I look forward to reading Millennials with Kids and Marketing to Gen Z.Kim M.Kim Manley Herbals, Inc