--- product_id: 43816295 title: "Friction: Passion Brands in the Age of Disruption" price: "1113760₫" currency: VND in_stock: true reviews_count: 13 url: https://www.desertcart.vn/products/43816295-friction-passion-brands-in-the-age-of-disruption store_origin: VN region: Vietnam --- # Friction: Passion Brands in the Age of Disruption **Price:** 1113760₫ **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Friction: Passion Brands in the Age of Disruption - **How much does it cost?** 1113760₫ with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vn](https://www.desertcart.vn/products/43816295-friction-passion-brands-in-the-age-of-disruption) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Friction: Passion Brands in the Age of Disruption [Rosenblum, Jeff, Berg, Jordan] on desertcart.com. *FREE* shipping on qualifying offers. Friction: Passion Brands in the Age of Disruption Review: Amazing - a business book that's a page turner. - FRICTION is a marketing Revolution! I loved it the 1st time and the 5th time and and and . . . Naked Brand documentary debut in 2012 was my introduction to the heretical idea that the big flashy ads created for some big fancy Brands might be a slightly overstated, even misleading. Though I had held that belief for quite some time, seeing it on screen and later in print, I thought to be seriously risky. Naturally, I applauded the brave creators wondering if change could possibly follow. FRICTION follows 5 years later after thorough & extensive research by Jeff and Jordan. Ratings and Reviews have dramatically outpaced big flashy ads they report. Real stories of really brave companies creating platforms that fight all that information overload & disruption with engagement and transparency are engagingly relayed. Truth about the products, the good & the bad, were boldly stated along declarations from these companies about their real agendas. What the heck? Advertisers are called upon to be Authentic encouraging Apostles. What a concept! Thank you Jeff Rosenblum & Questus Team Review: An introspective look at the evolution of marketing, and why you must fight Friction. - “Friction” is a look back at how marketing and branding has evolved, and how certain types of brands have stayed relevant against their competition and won in the survival of the fittest world of advertising. The author introduces to us a new idea called passion brands, and explains how passion brands have and continue to dominate the market because of their uniqueness. The author explains how passion brands are revolutionizing the way we should be looking at branding, and that we must combat “friction”. Anyone interested in making their own brand or simply learning about how they work should be interested in this book. The author makes everything about a once-confusing world of advertising seem incredibly comprehensive and understandable. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,660,616 in Books ( See Top 100 in Books ) #225 in Multilevel Marketing (Books) #1,153 in Advertising (Books) #1,317 in Web Marketing (Books) | | Customer Reviews | 4.4 4.4 out of 5 stars (203) | | Dimensions | 7.52 x 1.24 x 9.79 inches | | Edition | Illustrated | | ISBN-10 | 1576878368 | | ISBN-13 | 978-1576878361 | | Item Weight | 2.25 pounds | | Language | English | | Print length | 240 pages | | Publication date | May 23, 2017 | | Publisher | powerHouse Books | ## Images ![Friction: Passion Brands in the Age of Disruption - Image 1](https://m.media-amazon.com/images/I/71NlPKwk66L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Amazing - a business book that's a page turner. *by J***E on September 15, 2017* FRICTION is a marketing Revolution! I loved it the 1st time and the 5th time and and and . . . Naked Brand documentary debut in 2012 was my introduction to the heretical idea that the big flashy ads created for some big fancy Brands might be a slightly overstated, even misleading. Though I had held that belief for quite some time, seeing it on screen and later in print, I thought to be seriously risky. Naturally, I applauded the brave creators wondering if change could possibly follow. FRICTION follows 5 years later after thorough & extensive research by Jeff and Jordan. Ratings and Reviews have dramatically outpaced big flashy ads they report. Real stories of really brave companies creating platforms that fight all that information overload & disruption with engagement and transparency are engagingly relayed. Truth about the products, the good & the bad, were boldly stated along declarations from these companies about their real agendas. What the heck? Advertisers are called upon to be Authentic encouraging Apostles. What a concept! Thank you Jeff Rosenblum & Questus Team ### ⭐⭐⭐⭐⭐ An introspective look at the evolution of marketing, and why you must fight Friction. *by L***E on June 16, 2022* “Friction” is a look back at how marketing and branding has evolved, and how certain types of brands have stayed relevant against their competition and won in the survival of the fittest world of advertising. The author introduces to us a new idea called passion brands, and explains how passion brands have and continue to dominate the market because of their uniqueness. The author explains how passion brands are revolutionizing the way we should be looking at branding, and that we must combat “friction”. Anyone interested in making their own brand or simply learning about how they work should be interested in this book. The author makes everything about a once-confusing world of advertising seem incredibly comprehensive and understandable. ### ⭐⭐⭐⭐ I enjoyed this book and it was a pretty quick read ... *by B***K on January 20, 2018* When you first crack open the book, it is clear that someone was asked to make it look artistic. You know, pages with a full flood picture and three large words over it and so on. And for the first half of the book you start to wonder if all of this isn't stuff you already know. Then towards the back, it kicks in with some sound advice and actionable ideas. Overall, I enjoyed this book and it was a pretty quick read too. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vn/products/43816295-friction-passion-brands-in-the-age-of-disruption](https://www.desertcart.vn/products/43816295-friction-passion-brands-in-the-age-of-disruption) --- *Product available on Desertcart Vietnam* *Store origin: VN* *Last updated: 2026-05-19*