Schwarzkopf Simply Color Permanent Hair Color, 4.65 Dark Golden Brown

I know most people are coming to this product in search of a hypoallergenic hair dye so I’ll cut straight to the point. This did not irritate my allergies at ALL. I’m someone who only recently developed a hair dye allergy (after previously bragging for years that I felt no pain or burn from any type of dye or bleach) and as a natural blonde who longs to be brunette and had already been through every color of the hair dye rainbow while in high school I was very frustrated. I tried other PPD-free dyes and they all had either little to no effect on coloring my hair or would end up irritating my allergies regardless and boy did they stink! But this dye is my new holy grail. Beautiful color, simple application reminiscent of my old go to box dyes, no irritation, and no pungent odor! My hair feels great as well! While first rinsing and drying it did feel a bit dry but as soon as I brushed it out it came back to life and felt soft and smooth. I’ve seen a couple reviews saying the color seems to fade. I haven’t had the time to properly test this yet but in my experience every dye, permanent or not, will begin to fade at one point or another. This is a dye I’m willing to take the chance with. It’s been so hard to find a decent hypoallergenic dye and this works so well and is so affordable, I don’t mind if I end up having to touch it up frequently. I’ve also seen a lot of people using this for grey coverage but I used it for a full head coloring. My hair length is a bit between my collarbone and chest and it’s all decently thick and I was able to color all of it while still having some dye leftover. I cannot recommend this dye enough! Just in case you need any additional context on my personal case to see if this dye is right for your needs: I am 22. Have been bleaching and dying my hair from streaks to whole head since I was 11. My allergy developed somewhere around 2ish years ago. I do not get any kind of direct scalp irritation from regular dye besides some subtly itchiness. My allergy is mainly in the form of a rash developing on my skin wherever the dye came in contact, and will spread to surrounding areas depending how much I give into scratching it. The rash will typically last for around 3 days after dying before clearing up. Even the best recommended PPD-free dyes I’d tried before would at least irritate my ears. This dye is the first one I’ve tried to cause no irritation AND deliver true-to-color results. The shade I purchased was Chocolate Cherry. It is the color I will continue to use. I hope this review helped you out in deciding if you’d like to buy this product. If you try it and it doesn’t end up working for you I will take full responsibility for convincing you to buy it.

Second time using this brand's hair dye. Love it, easy to apply, lasts long and has some great color. Leaves hair feeling good after.

I've used a lot of different brands and this one seems to be the one that is safe to use. I don't have any allergic reaction. I have shorter hair and I also used it to dye my beard. 99% certain it's doesn't cause a reaction to my skin. I left it in no more than 15 min, and it worked well, perfect color!

I've been using Schwarzkopf products for at least 5 years and I love their products. Great for grey coverage and fades really well. My favorite color is their Sapphire Black in their Color Ultime line. If you have olive undertones it's so pretty. My husband has always been sensitive to that ammonia smell though so I gave this one a try. I really do like that it doesn't stink up the bathroom when I use this The only reason I knocked off a star was because this color turned out WAY redder than what's depicted on the box. I wanted a cooler black and that's not what this is :/ Otherwise if you can find the right color it's a great hair dye.

All my life id use box dye and loreal hi color before I randomly developed severe allergy to black hair dye, and would have to power through reactions that would result in ER visits. I thought I’d never be able to dye my hair again until I came across this magic(: ! NO ITCHINESS! NO RASH! NADA! And the best part, MY HAIRS ACTUALLY BLACK! Not brown, not patchy, its jet black!!! PLEASE, this stuff is magic! Im so happy i can dye my hair again! And it doesn't all strip off when i shower!

I gave this hair color product two chances to work. The first time I only colored my grey roots. Coverage was good and covered the greys, but the 30 minute process time should probably have been longer. Color was lighter than expected and began to fade sooner than I would have liked. I’ve used other versions of Schwarzkopf Color Hair Color in the past and knew what to expect. My hair was undamaged. The included conditioner wasn’t very good and I’m not sure it did anything. Other conditioners made by Schwarzkopf are much better. Thinking I didn’t process long enough the first time, I gave this stuff a second chance. I left it on my hair for 45 minutes. Grey roots came out much better, but color tone was a bit darker than I would have liked, but was close to the color on the box. Jump ahead just two weeks and the color has faded dramatically. Color on the length of my hair is at least one shade lighter than before and my roots are only tinted light brown. Color level of 6.0 is now closer to 7.0. My biggest complaint is that Schwarzkopf Simply Color Hair Color 6.0 Cool Brown just doesn’t last. It faded so much, I’m recoloring only two weeks later. I’m giving the product a generous three stars only because it didn’t damage my hair and if I didn’t mind recoloring every two weeks, I could. The verdict? It’s ok if your primary goal is to avoid chemicals, like ammonia, otherwise use something else.

UPDATE: I've now ordered Schwarzkopf Simply Color Permanent Hair Color multiple times since December 2022, and after trying Medium Brown and Dark Chocolate I finally settled on Jet Black and it's just awesome. The other colors were fine, but just not as dark as they appeared in the pictures. However I'm an older male with extremely long and full, all gray, hair. So depending on your hair length and condition you'll have to experiment to find what works best for you. In any case I'm primarily updating this review because after six applications I've still never had any allergic reactions, and that sets this product heads and tails above all others I've tried over the decades. The only other additional comments I have is that, as others have noted, it's not quite "permanent" as it needs to be reapplied every 3 months or so, but this is still much longer than products like Just for Men. And finally, as the description notes, if you have longer than shoulder length hair you will indeed need two boxes. I was in a hurry once and tried getting away with one box, but with hair going almost all the way down my back, it wasn't enough and the color was much lighter. So my recommendation is to try it even if you don't have problems with allergic reactions. The color is much better, without the brassy/orange tint of products like Just For Men, and it lasts much longer. ORIGINAL REVIEW: Wow, I wasn't sure what to expect since every hair die I've used in my life has burned and/or itched like crazy. I learned long ago that it was a chemical called PPD that's in almost all dyes, but could never find anything else that worked. However this dye uses HPPS (Hydroxyethyl-p-phenylenediamine sulfate) which is similar to PPD, but doesn't cause allergic reactions in many PPD sensitive people. And wow, it worked incredibly well for me. There's been absolutely no itching or burning, and I waited 72 hours before writing a review just to be sure. And the color is great, and covered my grey as well as any other dye. I only wish I'd gotten a darker color, as the medium brown for this dye is lighter than the "Just For Men" I used to use. But it's a great shade, not brassy or orange at all. So next time I'll just get a darker brown. One final note, while the HPPS worked for me, unfortunately it won't work for everyone, and some people will be allergic to it is as well. But like I said, it causes far fewer allergic reactions than PPD, and is definitely worth a try!

I was told if you're allergic to PPD this would be a good option. It still stings a bit so I'm worried about repeated exposure, I wouldn't re-that. In 4-6. weeks because of that, more like 8-10. This dark chocolate is not that dark, it's more red toned than you think. I would say it's Cherry Cola on grays so go with a darker color for grays if that's not your aesthetic. I have a lot of grays and it looks VERY red based lol I don't mind though, it has been years that I couldn't dye my hair so I'll take it. My hair is soft, it didn't strip my hair at all but I did put my Garnier hair oil when styling. I'll go for a darker shade next time but I'm not mad at it, it's cute. Edit: I rocked the cherry cola for a little over a week and it was nice but it was also a good base color as my brown hair had a reddish under color. I got the darkest brown and it came out great!

Very nice quality, didn’t leave my hair dried out. I ordered 2 but sadly two wasn’t enough for my hair so it gets expensive. I had to go order two more. One to finish the hair n one for roots later. The delivery time is too long as well but the product is great

It was slow getting delivered but it arrived. I have always had scalp and skin sensitivity to hair color. Severe rashes and swollen glands. I just finished drying my hair and what can I say. No reaction whatsoever. Beautiful deep black color. Covered the grey, my hair is shinny and no tangles. Would highly recommend. My days of taking benadryl and suffering are gone. Will definitely be ordering again.

Indeed a good solution for anyone suffering from itchy scalp post touch up.

I allergic to almost all hair colors. But this is so good as I am not having allergy when using.

My husband has tried several products, most of which gave him unbearable itching or took hours to apply and then washed out in a hurry. This works well for him. Gives good colour, easy to apply, giving a 20 min wait after applying, and lasts pretty well. No allergic reaction, which is a great relief (pun intended).