---
product_id: 40957448
title: "Permanent Creme Hair Color 4VV Plum, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, LongLasting, FadeResistant Color, 2.05 oz"
brand: "ion"
price: "655364₫"
currency: VND
in_stock: true
reviews_count: 12
category: "Ion"
url: https://www.desertcart.vn/products/40957448-permanent-creme-hair-color-4vv-plum-vegan-cruelty-free-ppd
store_origin: VN
region: Vietnam
---

# Long-lasting, fade-resistant color Vegan & cruelty-free formula 100% gray coverage Permanent Creme Hair Color 4VV Plum, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, LongLasting, FadeResistant Color, 2.05 oz

**Brand:** ion
**Price:** 655364₫
**Availability:** ✅ In Stock

## Summary

> 💜 Dare to Plum: Color that commands attention and conscience.

## Quick Answers

- **What is this?** Permanent Creme Hair Color 4VV Plum, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, LongLasting, FadeResistant Color, 2.05 oz by ion
- **How much does it cost?** 655364₫ with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vn](https://www.desertcart.vn/products/40957448-permanent-creme-hair-color-4vv-plum-vegan-cruelty-free-ppd)

## Best For

- ion enthusiasts

## Why This Product

- Trusted ion brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Gray? Covered.:** 100% gray coverage ensures flawless, youthful color every time.
- • **Stay Bold Longer:** Advanced European formula locks in color, resisting fade and dullness.
- • **Ethical Beauty Boost:** PPD-free, vegan, and cruelty-free for guilt-free glam.
- • **Salon-Grade Vibrancy:** Experience rich, professional plum tones that turn heads.
- • **Nourish While You Color:** Infused with ionic wheat germ protein and botanical extracts for healthy, soft hair.

## Overview

Ion Permanent Creme Hair Color 4VV Plum delivers vibrant, salon-quality plum shades with 100% gray coverage. This vegan, cruelty-free, and PPD-free formula nourishes hair with ionic wheat germ protein and botanical extracts, ensuring long-lasting, fade-resistant color that keeps your look fresh and bold.

## Description

desertcart.com : ion Permanent Creme Hair Color 4VV Plum, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, LongLasting, FadeResistant Color, 2.05 oz : Beauty & Personal Care

Review: Forget box dye! This is my go to! - ⭐️⭐️⭐️⭐️⭐️ Highly Recommend – Stunning Purple Results! I purchased Ion Permanent Brights Crème Hair Color in Radiant Orchid, and I couldn’t be happier with the results! I ordered two boxes since my hair is long (about halfway down my torso), and I definitely recommend doing the same if you have longer or thicker hair. For reference, my hair was previously dyed purple using box dye, and I did not lighten it before applying this product. I mixed both boxes together with 10-volume developer in a reusable dye bottle and applied it as a full-head application. The color turned out absolutely incredible a rich, vibrant, and beautiful purple that looks very professional. Honestly, this dye has completely converted me to salon-grade hair color. If you’re considering going purple, this is 100% the dye you want. The only minor downside is the very strong smell, but that’s pretty standard with salon-quality hair dye, so it didn’t bother me much. I’ve attached a photo, though it truly doesn’t do the color justice (my daughter was asleep, so I couldn’t take a better one). After rinsing with cold water only, I applied conditioner and left it in for about 5 minutes. My hair feels soft, healthy, and undamaged, no dryness or stiffness at all. Overall, I’m extremely impressed. 5/5 stars, you’ve definitely gained a loyal customer!
Review: My favorite black hair dye - I have been using this dye for many months now. It leaves my hair super black for a long time. If it gets on my skin, it's easy to get off with water. I haven't had to worry about a stain on my skin after coloring. Some marks are a little more difficult to get off if they stay on for the whole process, but still come of fairly easily with water and a rag/towel. The process I do that has made it last longer was: • Wash my un-dyed hair with shampoo only before coloring (no conditioner for this one) • Wait 24 hours from last hair wash to color (My hair gets oily fast, so 48 hours is too long for me). The oils help lessen the damage to your hair but too much oil has been a problem for me. • After I dye, rinse with cold water til the water runs clear and use the ION color sealer (this stuff genuinely works. You can use it a couple times a week after you dye too). I do not use shampoo or conditioner on this step so the color can settle in. • Wait 48 hours to wash hair again and wash every other day after that. This is when you can use conditioner again. When I started doing that I saw a big difference. Of course, make sure you tailor it to your hair type, but this is what's worked for me. The nice thing about this dye is that while it does make a little color come out during shampooing for some washes, it doesn't stain anything and doesn't run with just water. That means if it rains you won't have to worry! It doesn't get on my clothes at all if it gets wet like temporary colors.

## Features

- Extensive shade range with beautiful brunettes, believable blondes, high lift blondes, richest reds and intense reds
- 100% gray coverage
- Ionic wheat germ protein, nourishing botanical extracts and low ammonia
- Vegan and cruelty free (not tested on animals)
- State-of-the-art European formula for long-lasting, fade-resistant color

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B01MYXJMPS |
| Best Sellers Rank | #4,612 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #66 in Hair Color |
| Customer Reviews | 4.2 4.2 out of 5 stars (4,912) |
| Is Discontinued By Manufacturer  | No |
| Manufacturer  | Arcadia Beauty Labs LLC |
| Package Dimensions  | 6.5 x 2.25 x 1.6 inches; 3.99 ounces |

## Product Details

- **Brand:** ion
- **Color:** 4VV Plum
- **Item Form:** Cream
- **Package Information:** Box
- **Product Benefits:** Radiant

## Images

![Permanent Creme Hair Color 4VV Plum, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, LongLasting, FadeResistant Color, 2.05 oz - Image 1](https://m.media-amazon.com/images/I/818uTyLyEQL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Forget box dye! This is my go to!
*by K***. on January 7, 2026*

⭐️⭐️⭐️⭐️⭐️ Highly Recommend – Stunning Purple Results! I purchased Ion Permanent Brights Crème Hair Color in Radiant Orchid, and I couldn’t be happier with the results! I ordered two boxes since my hair is long (about halfway down my torso), and I definitely recommend doing the same if you have longer or thicker hair. For reference, my hair was previously dyed purple using box dye, and I did not lighten it before applying this product. I mixed both boxes together with 10-volume developer in a reusable dye bottle and applied it as a full-head application. The color turned out absolutely incredible a rich, vibrant, and beautiful purple that looks very professional. Honestly, this dye has completely converted me to salon-grade hair color. If you’re considering going purple, this is 100% the dye you want. The only minor downside is the very strong smell, but that’s pretty standard with salon-quality hair dye, so it didn’t bother me much. I’ve attached a photo, though it truly doesn’t do the color justice (my daughter was asleep, so I couldn’t take a better one). After rinsing with cold water only, I applied conditioner and left it in for about 5 minutes. My hair feels soft, healthy, and undamaged, no dryness or stiffness at all. Overall, I’m extremely impressed. 5/5 stars, you’ve definitely gained a loyal customer!

### ⭐⭐⭐⭐⭐ My favorite black hair dye
*by M***N on October 11, 2025*

I have been using this dye for many months now. It leaves my hair super black for a long time. If it gets on my skin, it's easy to get off with water. I haven't had to worry about a stain on my skin after coloring. Some marks are a little more difficult to get off if they stay on for the whole process, but still come of fairly easily with water and a rag/towel. The process I do that has made it last longer was: • Wash my un-dyed hair with shampoo only before coloring (no conditioner for this one) • Wait 24 hours from last hair wash to color (My hair gets oily fast, so 48 hours is too long for me). The oils help lessen the damage to your hair but too much oil has been a problem for me. • After I dye, rinse with cold water til the water runs clear and use the ION color sealer (this stuff genuinely works. You can use it a couple times a week after you dye too). I do not use shampoo or conditioner on this step so the color can settle in. • Wait 48 hours to wash hair again and wash every other day after that. This is when you can use conditioner again. When I started doing that I saw a big difference. Of course, make sure you tailor it to your hair type, but this is what's worked for me. The nice thing about this dye is that while it does make a little color come out during shampooing for some washes, it doesn't stain anything and doesn't run with just water. That means if it rains you won't have to worry! It doesn't get on my clothes at all if it gets wet like temporary colors.

### ⭐⭐⭐⭐⭐ Best I've used
*by K***T on January 17, 2026*

Longest lasting I've ever used. Color was very bright In the light darker In normal setting just ordred another one today

## Frequently Bought Together

- ion Permanent Creme Hair Color 4VV Plum, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long-Lasting, Fade-Resistant Color, 2.05 oz
- COLORCHARM Cream Hair Color Developer| 10 Volume |For Optimal Gray Blending and Rich| Multi-Dimensional End Results| 15.4 Fl Oz

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*Product available on Desertcart Vietnam*
*Store origin: VN*
*Last updated: 2026-02-12*