---
product_id: 406151252
title: "The Catalyst: How to Change Anyone's Mind Paperback – February 1, 2022"
brand: "jonah berger"
price: "754479₫"
currency: VND
in_stock: true
reviews_count: 13
url: https://www.desertcart.vn/products/406151252-the-catalyst-how-to-change-anyones-mind-paperback-february-1
store_origin: VN
region: Vietnam
---

# The Catalyst: How to Change Anyone's Mind Paperback – February 1, 2022

**Brand:** jonah berger
**Price:** 754479₫
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Catalyst: How to Change Anyone's Mind Paperback – February 1, 2022 by jonah berger
- **How much does it cost?** 754479₫ with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vn](https://www.desertcart.vn/products/406151252-the-catalyst-how-to-change-anyones-mind-paperback-february-1)

## Best For

- jonah berger enthusiasts

## Why This Product

- Trusted jonah berger brand quality
- Free international shipping included
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## Description

Full description not available

## Images

![The Catalyst: How to Change Anyone's Mind Paperback – February 1, 2022 - Image 1](https://m.media-amazon.com/images/I/610ZqgrwJqL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Fantastic book
  

*by H***S on Reviewed in the United States on March 18, 2023*

Thai book is probably my favorite sales and life book - it is an easy read and has some compelling and excellent ideas and use cases on how people think and what can be done to include decisions.Solid for a parent or for anyone in sales.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Amazing. Simply amazing.
  

*by M***N on Reviewed in the United States on July 19, 2021*

After reading Contagious, I felt the need to buy Invisible Influence and The Catalyst. I love Jonah Bergers writing style. Very easy read. Each topic is broken down by chapters and each chapter is full of real world studies and examples. I have recommended all three of these books to many people now. Whether you work in advertising/marketing, own a business, or just have a genuine interest in the human psyche...these books are absolutely worth owning. Stop reading my review already and buy it. As a matter of fact, order multiples, so you can give some away. After I read them I immediately went back and bought more so I can keep copies to give to people. That's how good they are.

### ⭐⭐⭐⭐ 4.0 out of 5 stars







  
  
    People REALLY hate being told what to do...what to do about it
  

*by C***R on Reviewed in the United States on December 23, 2020*

Synopsis: In Jonah Berger’s next foray into how ideas catch on, Catalyst outlines the psychology behind why people AREN’T persuaded and what techniques and tools one can use to overcome barriers and persuade people to your thinking.The book dives into 5 barriers to persuading someone and ways to overcome those barriers:Reactance - people don’t want to be told what to doEndowment - people have difficulty letting go of what they knowDistance - people will only believe new ideas that are close to theirUncertainty - people are less likely to accept something new if they are uncertain of the outcomeCorroborating evidence - people need to see evidence of success from a variety of sources they trust (the entire book is a great illustration of this area since Berger provides a variety of examples of these areas coming to life and how the techniques he calls out helped to overcome each companies issue).What the book did well: the book has a great format. Berger explains the psychological reasoning behind each barrier, the general strategy to overcome that barrier and then the tools & techniques that could be used to execute the strategy. It’s not an exhaustive list of techniques but its the few he has seen to be most successful. There is a nice summary chart in the back of the book that, if shared online, might actually hurt book sales, unless you are someone who needs a lot of corroborating evidence before they will believe or try something new.How the book could be improved: I think Berger got the order wrong. Persuading someone about a new idea or product starts with what they currently believe and what they would be willing to believe. Berger uses the perfect example of hard line Democrats and Republicans. They have firm beliefs on their side of the political spectrum and are reticent to believe many of the things the other side is saying. So trying to convince them the opposing side’s view is correct will never work. Start with something that aligns with what they already believe or is within their Field of Acceptance and moves them slightly down the Field of Acceptance.If its not in the Zone of Acceptance, they will never believe it or be persuaded by it, no matter what techniques you use. Starting with that as the core would provide a better attack plan for persuasion than the current set up that was undoubtedly created to form a pneumonic device (REDUCE) to make the concepts easier to remember.Some seasoned marketers and sales people may find this book simple and rudimentary, but this book is great for anyone looking for a starting book for sales and persuasion before moving on to heavier tomes like Grant Cardone's Sell or Be Sold.Surprising Insight: I read this book at the height of the mask debate. The debate showed just how much people hate being told what to do even if the corroborating evidence says it could save your life. Getting a person to think of the idea as their own or giving them choice is easily the most powerful technique you could employ.Recommended for: Early career client services professionals, technicians moving into management roles, parents or anyone who wants to persuade somebody else!

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*Product available on Desertcart Vietnam*
*Store origin: VN*
*Last updated: 2026-01-23*