12 Immutable Laws of High-Impact Messaging Hardcover – Import, 24 July 2019

I have gone through authors blogs and videos online and was expecting this to be as good. Sadly enough this is an extremely thin book in terms of thickness and content (you can finish flipping it in 10 mins)And it’s expensive! Sadly a waste of money…Don’t bother buying and hunt down his videos online instead that’s much better.

I write copy for a living and found this book very insightful.Altogether the book provides a scope of principles that every content marketer and company leader wants to know in order to better communicate with customers.Beyond these 12 principles I think there isn’t much left to know about creating content. Most content I think can be created following common sense and these 12 principles in tandem and be effective content as a result.Brendan provides great quotes from experts and examples from real life companies’ websites that illustrate each of the laws.Finally, it’s easy to read.