Neuromarketing

This book is a masterpiece

The author have guided in a good direction. however, more live examples would have created more learning clearity. Author has give a focus to identify and discrete others mind with a fixed platform. overall it is a good guidelines to create an impact on others mind, what if everyone identifies and uses this same platform

So far completed 25 pages only... But it's a worth read & worth completion. Author has made his points in clear & crisp language.

A must read for any one dealing with people

highly recommended

I enjoyed reading this book. I wanted to learn about Neuromarketing and the Neuroscience behind it, which is something that unfortunately only receives passing reference in the book. Most of the book focuses on advice to stand out, differentiate and contrast with your competitors. I particularly liked the easy to understand approach and practical examples of how they went about getting results with these techniques but if I had known there was minimal science behind this, I would have purchased another title.I would recommend this to anyone who wants to hone their sales/influencing skills.

I originally read this book when it first came out and I thought it was a fascinating link between the two main types of marketing - brand marketing which you see from big companies and direct response marketing that allows you to track what marketing works and what doesn't.I've just re-read it along with a couple of other books on Neuromarketing and I still believe that this is a good place to start. This can become an extremely technical subject but I consider this book to be an easy read.While it talks about advertising and includes a few fascinating examples, I found that it too often moved into neuro-selling through presentations. That's not a problem if you're thinking about joined up business growth but it may be if you want to focus your reading more on lead generation than lead conversion.I'd also criticise the book for its lack of references to the underlying research. I'm particularly geeky about marketing and I have access to an academic library so, if something seems particularly interesting or relevant, I like to go back to the original publication to look for additional insights.When I first read the book, I rated it at 4.5 stars and while I've gone back to it a few times over the years that could justify a move up to 5 stars, this is a fast moving field of research and it's getting a bit old. The contents is still relevant but new findings and applications mean that the authors should either update this book or publish a follow-up.About my book reviews - I aim to be a tough reviewer because the main cost of a book is not the money to buy it but the time needed to read it and absorb the key messages. 4 stars means this is a good to very good book.Paul Simister, a business coach who helps business owners who are stuck, get unstuck.

One of those books you don't forget about the minute you've finished reading it. If you're in the marketing business that is. I lost an earlier copy, this was a replacement

This book gave so much about how people think and response. How important is to be bale to communicate effectively and straight to the people's minds and thinking. Very useful and effective book. Love it. It is a must for anyone working in the marketing area.

This is a good basic introductory text to writing marketing copy/presentations. The authors have then decided to jazz it up by introducing the 'neuroscience' buzzword. You'll actually struggle to find much science in this book. Buy it if you want practical advice on marketing, but don't expect cutting edge insight.